tag:blogger.com,1999:blog-6134679756429371942024-03-29T12:10:29.947+03:00Tout Media For All Your Social Media, Content Writing, Website Design and Lead Generation. We Empower Businesses. Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.comBlogger198125tag:blogger.com,1999:blog-613467975642937194.post-9691972646295563112020-08-19T01:26:00.006+03:002020-08-19T01:43:36.014+03:00Why the case of Ham Enterprises Vs Diamond Trust Bank Must Be a Concern to The Wider Business Community in Uganda. <p> By <b><a href="www.twitter.com/ugaman01" target="_blank">Mwebya Fred</a></b></p><p><br /></p><div style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4zjT00mKuv0JfsqIwHMoKhyphenhyphenlf7KrhZB-AYbAkvojVEDBN3GmCA7uf92IxuqVPWPyThs2K1OD7EdkyajVT7dfJ2Qmm-zMKosxNcOI9TO0HFaVKxk38fpCjHqauu5I-5dabykElhxpMapPN/s935/ham.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="527" data-original-width="935" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4zjT00mKuv0JfsqIwHMoKhyphenhyphenlf7KrhZB-AYbAkvojVEDBN3GmCA7uf92IxuqVPWPyThs2K1OD7EdkyajVT7dfJ2Qmm-zMKosxNcOI9TO0HFaVKxk38fpCjHqauu5I-5dabykElhxpMapPN/w500-h281/ham.jpg" width="500" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><b><i>CEO of Ham Enterprises Uganda Limited<br /><br /><br /></i></b></td></tr></tbody></table></div><div style="text-align: justify;"><div style="text-align: left;"><span style="font-family: times; font-size: x-large;">All over the
world countries grow and develop as a result of how strong and respected their
systems and structures are. There is no doubt that fundamental growth and
development depends on the prevailing economic, political and legal structures
of a given nation or community. Unfortunately in many African communities
little attention is paid to the proper set up of systems, structures and their
functionality in achieving the desired level of growth and development.</span></div><span style="font-family: times; font-size: x-large;"><div style="font-family: times; text-align: left;"> </div><span style="line-height: 107%;"><div style="text-align: left;">There are
three major categories of people we have in communities today; the politicians/leaders,
entrepreneurs/business people and the craftsman/workers. The success of all
these mentioned categories depends on how effective and real systems of a given
community or nation are. In this missive I am going to focus on the factors
that hinder the actual realization of economic development based on real impact
of systems to the people in our community today.</div> </span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">Throughout
history of mankind, communities have realized economic growth and development
through focusing on creation of effective markets that encourage production and
laying of clear strategies/economic plans that reward those involved in various
activities of production. This is the secret that nations like United States of
America, China and Singapore paid attention to and ensured that for their
people to be able to attain a certain level of development there must be systems
and structures that allow them to access the necessary support to achieve their
desired national development results. One of the biggest sectors they all paid
attention to is the banking industry and how effective the banking systems are.</div>
</span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">At the
global scale nations keep referring to the World Bank and IMF as real bodies
that work with National Central Banks of different nations to realize growth
and development and this is where the real story starts from. The IMF and World
Bank will financially empower nations to carry out specific economic activities
to achieve the planned growth and development usually expressed in terms of
GDP. However these two bodies deal with the broader plans of governments but
the attainment of the planned results entirely depends on how Central Banks
regulate the banking systems of nations. This is the point at which we now
critically and objectively start focusing on the recent ongoing case between
Ham Enterprises and DTB and why it matters.</div></span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">The banking
system plays fundamental roles in the growth and development of an economy, depending
on the economic, political and the legal systems within which the banks
operate. As financial institutions, banks perform intermediation roles
generally by mobilizing resources from the surplus units and channeling same to
the deficit units for productive activities within an economy. Banks through
their credit policies act as lubricants and promote growth in different sectors
of the economy paying attention to the priority sectors as outlined in the
national development plan. It is therefore not a secret that the financial
system of a given nation has an impact on the real economic performance.</div> </span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">Based on the
above realities, it therefore becomes a very cardinal issue to start deeply
looking into the challenges affecting our banking industry in relation to how
they avail financial resources to the various individuals involved in different
sectors of the economy. For the banking sector to play a key role in pushing
the national development agenda as stated by government, there needs to be a
leveled play ground where Banks do not cheat and drain their customers even
though they drive at achieving profits. The Central Bank (Bank of Uganda) has a
mandate to ensure that this fair play ground is achieved but is this the case in
Uganda today?</div> </span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">Due to the
fact that about 95% of all banks operating in Uganda are foreign banks raises
the question of “How concerned are these banks towards the achievement of the
national development goals as set by our government?’ This is one of the fundamental questions Ham
asks having been a victim of the alleged internal fraud perpetrated by his
longest banking partner DTB. Ham also goes ahead to open the discussion on
regulation 13 of the 2012 Mortgage Act which requires a deposit of 30% for
anyone that wants to seek justice from courts of law which contradicts access
to fair hearing by many Ugandans that have been victims of poor internal bank
operations.</div> </span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span style="line-height: 107%;"><div style="text-align: left;">Ham also
takes keen interest in how the current Banks in Uganda respond to the core
needs of Ugandans in terms of accessing credit services compared to other
foreign businesses in Uganda. This too is a concern that many Ugandan
businessmen and women should take seriously. At the same time this heavy local
investor is troubled by the internal bank structures which are predominantly
filled by foreigners who have little knowledge and interest in the core banking
needs of a typical Ugandan business person.</div> </span><span style="line-height: 107%;"><div style="text-align: left;"> </div></span><span face="" style="line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><div style="text-align: left;">Ham’s suggestion of allowing Ugandans to acquire
shares in these banks as they establish base in Uganda will go a long way in
improving on the service delivery of these institutions with well thought out
products that answer the most pressing needs of Ugandans. This is why I encourage
all Ugandans without bias to pay close attention to the real issues that need
to be reformed in our banking sector so as to attain a better and efficient
banking system that works for the betterment of Ugandans but not the other way
round of setting conditions that fail Ugandans.</div></span></span></div><p style="text-align: left;"><br /></p><p><b><i>The Author is a Finance Student and a Digital Content Creator </i></b></p>Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com5tag:blogger.com,1999:blog-613467975642937194.post-16474110832676901822020-01-11T02:52:00.000+03:002020-01-11T02:52:02.622+03:00Appreciating yourself is your first step to success<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjLgS90eY7VXpWvCKfK2XD7AiajfI4opMrx9s40oRMElD0bTPbpfbV0Xm_cE9kx7Quoo63ybMAQl_ZhamXt2mfMfNQz_GE7QovGk-qzl9DWiNIB3LUXoTHGpjhPnYkPkx2-eOZvuWorYFy/s1600/ughh.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjLgS90eY7VXpWvCKfK2XD7AiajfI4opMrx9s40oRMElD0bTPbpfbV0Xm_cE9kx7Quoo63ybMAQl_ZhamXt2mfMfNQz_GE7QovGk-qzl9DWiNIB3LUXoTHGpjhPnYkPkx2-eOZvuWorYFy/s400/ughh.jpg" width="400" /></a></div>
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My girlfriend hates it when I sit on the laptop for too long so I had to wait for her to go to bed for me to write this article. It is my usual behavior that at the beginning of the year to put out my thoughts either in a blog or in a live video on one of my social media platforms but unfortunately i am doing this on the 10th day of 2020. I am a bit shocked that I let this happen but I am also happy that I found the energy to do this late in the night when the whole world around me was so quiet and the only sound heard was that of birds. <br />
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The first thing that comes to my mind when I think about 2020 is the fact that its 10 years since I started practicing my passion in 2009 of writing stories to market products. You may ask yourself how come I found this passion and picked it on and my answer will shock many of you, I am very passionate about letting others know about the stuff that I know and the best way to do that is to tell the story the way I cherish best to win attention. Everyday of our lives is a different experience but what creates a difference is how we build our passions and interests to be the best we can be by doing the things we care about in life.<br />
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So many times I speak to myself about the things that I am worried about but the most outstanding worry for me is if today were my last day to live, how would I react to that moment! I keep asking myself if I have been able to help many people, if I have been able to bring motivation to others, if I have exploited my God given talents. I have one regret that surfaces on my face every morning when I wake up, the fact that I spent my entire early life throughout school as a leader and I dislike to watch how leadership has been abused today by those trusted by the common people to show them direction. This pain happens to all those that have done something before the right way watching others mess up not because they do not know what they are doing but because they have intentionally forgotten those that entrusted them with the responsibility of being in the driving seat. <br />
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Let's throw some light onto what awaits us in 2020 as regards digital marketing and what brands can do for better results. A number of factors around the digital platforms are going to affect the results that individuals and brands will register from one project/campaign to another. Facebook and Instagram are continuously going to reduce on the organic reach of individual content whereas Twitter and LinkedIn will continue to grow in terms of organic reach. Here are three things brands have to pay close attention to;<br />
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1. Using social media platforms to uphold brand reputation and values. Any practices or behavior that is against your brand values will breed friction as the public shall use that to attack the brand.<br />
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2. Take feedback seriously, it is important to always tell your story as a brand but it is also key to listen to the reactions from your community. This is the super engagement that will help brands win in 2020<br />
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3. Your brand needs a website, there is so many sides and narratives to this story of brands owning websites. First things first, brands need landing pages not just pages but informative pages of which a website is the best landing platform for any given brands around the world. <br />
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In this year, hard work and team work is what will bring more results to the table. Happy New year and may you continue to prosper and progress in all your endeavors. </div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com3tag:blogger.com,1999:blog-613467975642937194.post-47165806418257541502019-12-02T17:40:00.000+03:002019-12-02T17:58:06.037+03:00Why We Should All Embrace The #MadeInUganda Strategy To Market and Sell Uganda To The World.<div dir="ltr" style="text-align: left;" trbidi="on">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi26t2uz7vTnkpMbo3RdC8dI5HbmUPPN0pIfvmpiEY_2uqqOTbgsgcsXpvOIOdY2aC5qsPku9aqlE3BPNqMG0MsCGkI_tb9HBXAaCnhrw7OErIIvnq1Ptc6DKwfZ3XR42zmmRIvUfq2WPiJ/s1600/MADE-IN-UG-LOGO-FINAL-300x300.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="300" data-original-width="300" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi26t2uz7vTnkpMbo3RdC8dI5HbmUPPN0pIfvmpiEY_2uqqOTbgsgcsXpvOIOdY2aC5qsPku9aqlE3BPNqMG0MsCGkI_tb9HBXAaCnhrw7OErIIvnq1Ptc6DKwfZ3XR42zmmRIvUfq2WPiJ/s400/MADE-IN-UG-LOGO-FINAL-300x300.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Made In Uganda Logo</td></tr>
</tbody></table>
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<div class="MsoNormal" style="text-align: justify;">
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;">It is very true that on top of being one of the most
beautiful nations on the globe, Uganda has also been picked as one of the most
enterprising countries in the world for years now. There is no doubt that the
pearl of Africa can become a top attraction as an investment and tourism
destination but we have got a role to play to keep this nation in the eyes of
the global market. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;">The first time I heard about Made In Uganda I did not give it
much attention just like many of you haven’t but overtime I have come to agree
that one of the reasons countries like China, Switzerland, France and the US
are known globally is because of the things that they sell to the world ranging
from Agricultural products, Entertainment inform of Music, Movies and Sports),
Electronics etc. Uganda is a developing industrial hub with both small scale
and large scale producers whose products are most times sold within the country
and some abroad however these products and services are lacking the major icing
on the cake of creating visibility through the Made In Uganda strategy. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;">Well many may ask a question that why is Made In Uganda such
an important aspect in selling Uganda on the world market. My answer is one,
that countries like India, Mexico, China and many others are now dominating the
markets with services and products made in their countries and it is always
emphasized where these commodities come from and this is how many investors are
attracted to these countries. Be it music, sports, agriculture, manufactured products
and services on top of the tourism and hospitality industry, the made in Uganda
strategy can shine a light on all these on the global stage and create a great
picture of Uganda the Pearl of Africa as the number one country to visit in
Africa and invest in. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 14.0pt; line-height: 107%;">Imagine how many people are out there selling and exporting
products and experiences made in Uganda but because of lack of a common
strategy that brings all such individuals and companies around the globe,
Uganda still lacks that visibility on the global market yet we are doing
everything to make sure that this country’s name goes out there in a big and
bold way. For example; I have on several occasions watched Santa Anzo the
founder and Director of Arapapa and the Uganda International Fashion Week
showcasing her Ugandan fashion designs in major cities across the world like
New York, Paris, Pretoria etc but her works in most times go unnoticed to the
global market space because she is there as an individual without a common strategy
to support her raise this awareness to the world. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrjRDIcuHzwIRrpcbok9CEu2cfa_4EpnZIUGmN6XWQYXpoT0m-6OrtsctAJMggD1W5eJeh1B-YvJZhkd2SaUh-lGCz5bHqRyqJTdH7Qi6xx4ykZYUW90gsU7AafBPkL_04STj74gvW4x4s/s1600/santa.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="220" data-original-width="390" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrjRDIcuHzwIRrpcbok9CEu2cfa_4EpnZIUGmN6XWQYXpoT0m-6OrtsctAJMggD1W5eJeh1B-YvJZhkd2SaUh-lGCz5bHqRyqJTdH7Qi6xx4ykZYUW90gsU7AafBPkL_04STj74gvW4x4s/s400/santa.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Santa Anzo with a Global Fashion Industry Icon </td></tr>
</tbody></table>
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<span style="font-size: 14.0pt; line-height: 107%;"><br />With the latest communication technologies around us, we are
able to shine a light on our own products and services to the world through
embracing the #MadeInUganda strategy. For God and my country.<o:p></o:p></span></div>
</div>
<br /></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com17tag:blogger.com,1999:blog-613467975642937194.post-60181614759967864852019-08-05T10:55:00.002+03:002019-08-05T10:55:54.662+03:00Interswitch Partners with International Airtime Top Up to offer Cross Border Airtime Service <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi07wNVJFYQ9ojUEI7UD6CawicbwVzwDQPz4J0SH_0fEHJNqrKLYaZeMJJ_xESifbPwOVj4c6Xn2OfpwNNtA-gGnXlV1ZbFqktX1Jh4YgBV9lrYmS9BbUA4VbjlKc3gOgqGPZXSGBTo4fpT/s1600/quick1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="402" data-original-width="685" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi07wNVJFYQ9ojUEI7UD6CawicbwVzwDQPz4J0SH_0fEHJNqrKLYaZeMJJ_xESifbPwOVj4c6Xn2OfpwNNtA-gGnXlV1ZbFqktX1Jh4YgBV9lrYmS9BbUA4VbjlKc3gOgqGPZXSGBTo4fpT/s320/quick1.PNG" width="320" /></a></div>
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<span class="MsoHyperlink"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><a href="file:///C:/Users/Ndhego%20Zikusoka/Documents/LZ/interswitchgroup.com/">Interswitch</a></span></span><span class="MsoHyperlink"><span lang="EN-GB" style="color: windowtext; font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; text-decoration: none; text-underline: none;">,</span></span><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"> a leading African financial
inclusion services company that delivers digital business and consumer services
through its “Quickteller Paypoint” solutions has partnered with <span class="MsoHyperlink"><a href="http://internationalairtimetopup.com/">International
Airtime Top Up</a></span><span class="MsoHyperlink"><span style="color: windowtext; text-decoration: none; text-underline: none;"> </span></span>to facilitate cross
border airtime transactions originating (initially) from Uganda to over 150
destination countries supported including, Burundi, China, Congo, DRC,
Ethiopia, Ghana, India, Kenya, Nigeria, Rwanda, South Africa, Tanzania, UAE and
USA.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">Using <span class="MsoHyperlink"><a href="https://play.google.com/store/apps/details?id=com.interswitchug.agent&hl=en">Interswitch
Mobile App at Quickteller Paypoint</a></span>, 2,000+ agents across Uganda,
International Airtime Top Up’s service allows traders, students studying
abroad, tourists, business travellers, migrant workers and refugees to
conveniently top up their (prepaid) mobile phones globally. Users can top up
airtime instantly for any phones across Africa’s and the world’s leading mobile
network operators covered for self, family and friends or business partners in
destination currencies including, </span><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;">BIF,
CNY, XAF, ETB, GHS, INR, KES, NGN, RWF, ZAR, TZS, AED and USD. </span><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">How to Access International Airtime Top Up at Interswitch
Agents in Uganda<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">1. Go to your nearest Quickteller Paypoint
location<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">2. Select 'International Airtime Top Up' option<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">3. Select country e.g. Burundi Airtime<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">4. Select plan e.g. Econet Leo Burundi 2,000
BIF (7,000 UGX)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">5. Enter mobile number to be instantly topped
up e.g. 257704000000 <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">6. Pay Interswitch agent<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">According
to Peter Kawumi, <span class="MsoHyperlink"><a href="http://www.interswitchgroup.com/ug/">Interswitch Uganda</a></span>,
Country General Manager, “the service will build on our growing agent network
to offer real airtime top up convenience to consumers across the country. We
noted that more tourists, business men and women, and international students
were coming to Uganda. With the costs of cross border roaming and calls falling
rapidly, we are excited about this partnership that allows us to deliver even
more relevant services to these customers.”<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">International
Airtime Top Up, Co-Founder and CEO, Lawrence Zikusoka said, "we are
delighted to be working with Interswitch to provide their customers in Uganda
with cross border airtime top up transaction services connected across 370+
global mobile network operators through our gateway."<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">About Interswitch Uganda <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">Interswitch is a Pan-African,
integrated, transaction and payment processing company. Its business footprint
covers the provision of shared, integrated e-payment solutions for financial
and non-financial institutions. It enables electronic payments to facilitate
e-commerce, and provides value-added services as well as real-time online
electronic reporting and monitoring to various corporate organizations.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">About
International Airtime Top Up</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";"><br /></span></b></div>
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<span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt;">International Airtime Top Up is East Africa's
largest international mobile top up service offering via USSD, Website and selected
Mobile Point of Sale channels. International Airtime Top Up was among the
Uganda Country Finalists 2019 at the DataHack4FI Innovation Award sponsored by
MasterCard Foundation and is a Member of the Financial Technology Service
Providers Association in Uganda, that helps to increase inclusion both locally
and globally with simple, scalable and sustainable solutions.<span class="MsoHyperlink"><span style="color: windowtext; text-decoration: none; text-underline: none;"><o:p></o:p></span></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">Tags</span></b><span lang="EN-GB" style="font-size: 12.0pt; line-height: 107%;"> </span><span lang="EN-GB" style="font-family: "Arial",sans-serif; font-size: 12.0pt; line-height: 107%;">International Airtime Top Up, Interswitch,
Quickteller Paypoint, XrossLoad</span><span lang="EN-GB" style="font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-60056161812824251802019-07-29T16:20:00.000+03:002019-07-29T16:29:53.368+03:00Statement on the New Ugandans On Twitter (UOT) Leadership.<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHr__W5XRA5bpg5lvizRuJdkWsEdAZu-DxT7wcyx7WkH-oeiI3lBvDdgzNTjj6ghuFsOyl5UL9uovMWwdtCS8THn_JgriueiywZk2Smi6Ib_gmL54yqOGzlknPVHrzmHiLoqn2ptDZ3kxC/s1600/asan+1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="454" data-original-width="680" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHr__W5XRA5bpg5lvizRuJdkWsEdAZu-DxT7wcyx7WkH-oeiI3lBvDdgzNTjj6ghuFsOyl5UL9uovMWwdtCS8THn_JgriueiywZk2Smi6Ib_gmL54yqOGzlknPVHrzmHiLoqn2ptDZ3kxC/s400/asan+1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">New UOT President - AIGP Asan Kasingye </td></tr>
</tbody></table>
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As the outgoing UOT President and Vice President prepare to hand over office to the newly democratically elected leadership, it is important to know something about the real beginning of UOT leadership ideas. Three years ago, with a group of friends who shared a deep passion for Twitter as a platform agreed that there was need for us to create points that would always bring us together as individuals using Twitter to drive conversations about personal brands, business brands and social economic issues affecting our communities. In 2017 I agreed to become the <a href="https://twitter.com/Ugaman01" target="_blank">first President of UOT</a> after deeply thinking about the benefits of having someone uniting us as Ugandans on social media.<br />
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My term as UOT president did not come easy as many people did not understand why Ugandans on Twitter needed leadership and as such many people still spent a lot of time on social media hyping foreign content trends on their timelines than discussing issues regarding our own people and country. This was my first point to tackle where we encouraged more Ugandans to join Twitter but more so to engage in local conversations that address our local social economic issues.<br />
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One thing that remains significant to all of us is the rate at which people now use social media to communicate, market their businesses and make new friends, all those aspects are a great avenue when it comes to making our communities better places especially when people can communicate and work together to solve our own issues that most times are a result of communication gaps and ignorance on how some matters should be amicably handled and solved.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg85g6ejc4oOhupWhoBLHwXKgEy04ryMVFzPHgQP3457wwyl_pNGFP8946IG0A_ENyhz1uExj_IgCozfOih_aqyg9fkyZRXvLZaNjQxqTNHz1q7QfaMOt5zDPWpJ54UY3b2pkrRvOGPV56W/s1600/sandra.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="360" data-original-width="360" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg85g6ejc4oOhupWhoBLHwXKgEy04ryMVFzPHgQP3457wwyl_pNGFP8946IG0A_ENyhz1uExj_IgCozfOih_aqyg9fkyZRXvLZaNjQxqTNHz1q7QfaMOt5zDPWpJ54UY3b2pkrRvOGPV56W/s320/sandra.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">New UOT Vice President - Sandra Mwesiga </td></tr>
</tbody></table>
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As outgoing UOT President I would like to confirm to you that in the three years i have engaged with Ugandans on Twitter I have confirmed that there are hundreds of youths and startups surviving on Twitter and other social media platforms as their source of livelihood and survival. This is a clear case to indicate that whereas some people use social media platforms as platforms to attack and insult others, there are many more people using these platforms as real sources of income and content platforms on which to raise awareness to communities. During the time I have been UOT president we have done some amazing campaigns where we have helped out in communities and joined hands to fundraise for some of our friends in need of our support. We also pulled off the UOT Night for fur months, an event we carried out weekly to physically bring Ugandans on Twitter together.<br />
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I am very excited to see UOT get new leadership that will take us from 2019 t 2020 while they become our rallying points when it comes to issues and causes that affect us as Ugandans on Twitter. The President and the Vice President are rallying points who bring us together to be able to build and support others in our communities. They are also encouraged to show a great way to their followers on how best social media can be used to positively impact lives than dividing and creating trolling content that does not bring growth to the platform users.<br />
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As a way of stream lining the social media section especially twitter and other platforms, we also intend through the new leadership of UOT to encourage more government institutions and officials to embrace social media especially Twitter to deliver timely and classified information to Ugandans. Due to the fact that there are hundreds of youths and startups are surviving on these platforms, there is a great need to create an umbrella that brings such individuals together such as the Uganda Digital Marketers Association (UDMA) which we hope will be formed soon.<br />
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Congratulations to our incoming UOT President, Ndugu <a href="https://twitter.com/AKasingye" target="_blank">Asan Kasingye</a> and his Vice President - <a href="https://twitter.com/Ugandan_Beauty" target="_blank">Sandra Mwesiga</a>. More details on how we intend to become more impactful in our communities through our new leadership will be coming through in the coming few days. I can not forget to thank my out going Vice Preside - <a href="https://twitter.com/MathiasSsemanda" target="_blank">Mathias Ssemanda</a> for the job well done.<br />
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By Mwebya Fred<br />
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mwbyfred@gmail.com</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com7tag:blogger.com,1999:blog-613467975642937194.post-42168751023683601092019-05-31T17:07:00.000+03:002019-05-31T17:07:53.884+03:00Why Ecommerce is the future and reasons every business must fall in. <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk2OW8SeR2rbaUUmjJ7WJO4dwYGUodNLtyrnA1OoK-3H0YNIAarFLsReTXqQTZGbSot2CB0dmejRc0FoNNEF2MnK48rkRFl4C7lo1GKQx4C8QtBYOih7nTqdPyNMMSmplssHbiuDpvrw4z/s1600/now+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="433" data-original-width="870" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk2OW8SeR2rbaUUmjJ7WJO4dwYGUodNLtyrnA1OoK-3H0YNIAarFLsReTXqQTZGbSot2CB0dmejRc0FoNNEF2MnK48rkRFl4C7lo1GKQx4C8QtBYOih7nTqdPyNMMSmplssHbiuDpvrw4z/s400/now+2.jpg" width="400" /></a></div>
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Over the 2nd last weekend of May 2019 I visited the western part of Uganda to meet up with other Ugandans using technology to do business and execute their day to day jobs under a social event dubbed Ugandans On Technology Night ( #UOTNightWesternUg). This event is a social networking event that brings together people doing business on digital platforms so as to enhance physical relationships and also to foster stronger networking between individuals doing different activities online.<br />
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There is a truth that many of us know is real but we are being reluctant to believe that its not a passing fad, that truth is the Internet and how it's steadily affecting and changing every aspect of human life from the food we eat to the transport systems, communication and health research. Developing economies are spending more money into designing programs based on the internet so as to improve the economic and social status of their people although this is not a strategy that has been adopted by many African countries.<br />
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Even though it is a known fact that many African governments have not fully embraced the internet for different reasons most outstanding being fear of political interest compromise, its upon the companies and entrepreneurs to start preparing for the future of technology in business by joining the E-commerce train that has slowly but steadily deepened.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid71ULpBVXaJ9KB7oZWNrkuA328s4Yrdy7j8tRdPei7_UAklvh9ZU7U_LfKievrbv4MOj76GHKvZhyeJkMvkRvpTiZf9YWY5idLGSOu1tbNJlK5wMUyc08YpaB0WNc1YJCQHr_m3Zs-TJM/s1600/now+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="600" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid71ULpBVXaJ9KB7oZWNrkuA328s4Yrdy7j8tRdPei7_UAklvh9ZU7U_LfKievrbv4MOj76GHKvZhyeJkMvkRvpTiZf9YWY5idLGSOu1tbNJlK5wMUyc08YpaB0WNc1YJCQHr_m3Zs-TJM/s320/now+1.jpg" width="320" /></a></div>
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I am very glad that more and more Ugandan businesses are waking up to this fact that the internet can make doing business cheaper and effective. As times change people are becoming more sensitive about the amount of time spent doing some things and as a result the internet has without a doubt provided some of the most important innovations to help people achieve their results. Think about businesses like Uber, Safeboda, Mumzstore, Alibaba and many others. <br />
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Today Ugandans can now efficiently and effectively do online shopping on platforms like <a href="http://www.mumzstore.com/" target="_blank">Mumzstore</a> which makes home shopping a great experience. I therefore call upon all Ugandan business owners to start laying strategies for their businesses to tap into the future of internet and E-commerce.<br />
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By Mwebya Fred<br />
mwbyfred@gmail.com<br />
Twitter: www.twitter.com/Ugaman01 </div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-72159887928151537372019-02-20T14:29:00.001+03:002019-02-20T14:29:20.572+03:00Social Media Influencing<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/0FMP5KGoft8" width="480"></iframe>Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com0tag:blogger.com,1999:blog-613467975642937194.post-89082102455764223982019-02-19T19:57:00.001+03:002019-04-25T12:55:30.451+03:005 Things to make you a Social Media Influencer<div dir="ltr" style="text-align: left;" trbidi="on">
<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/46v19HTvDNQ" width="480"></iframe><br />
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1.<b> Self awareness</b> is a very major key for everyone trying to venture out into influencer marketing. Knowing your capabilities, limits and passions will greatly help you deliver better results. <br />
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2. <b>Build a community to ensure that you are not an island on the internet.</b> Its very important to belong to a community online for easy networking and support for one another. The community you belong to or build must be one that is closely linked to your passions.<br />
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3.<b> Build your social capital,</b> becoming influential does not only require you to have huge numbers of followers but a good stream of social capital. The best way to build this is by ensuring that you physically participate in networking events.<br />
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4. <b> Know what you are talking about, in other wards master you game. </b>The reason why some people never become influential is because they speculate too much and leave their followers with no option apart from doubting them. Always know and understand the points of emphasis.<br />
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5. <b>Respect and love back the people that support your hustle online.</b> Always be sure to listen when people say something about your brand. Feed back is a very major thing in building solid brands.<br />
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What else do you have in Mind, feel free to add more.</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-4560449276206873412018-12-03T11:09:00.000+03:002018-12-03T11:09:02.353+03:00A New Foreign Currency Exchange Savior in the Ugandan Market <div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFp7Z1OWg_OHZHf2Q6DLb5w92IZkXOVFXVFY1WDqP5shy-6b2Zy81HaAIS18qREgiBQCnw4L2iWPagT0b1fAwF1aib9afBKHWQjHDqfeoiyiDEmqdUQMv59uivoL3pNG7sBHRQAruokbiQ/s1600/money-703x422.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="422" data-original-width="703" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFp7Z1OWg_OHZHf2Q6DLb5w92IZkXOVFXVFY1WDqP5shy-6b2Zy81HaAIS18qREgiBQCnw4L2iWPagT0b1fAwF1aib9afBKHWQjHDqfeoiyiDEmqdUQMv59uivoL3pNG7sBHRQAruokbiQ/s400/money-703x422.gif" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo Credit: New Vision</td></tr>
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<span style="font-size: 14.0pt; line-height: 107%;">Christmas is
around the corner and as usual you all know that this is the period when our
brothers and sisters on Kyeyo (diaspora) start sending some money to their
friends and families to get ready for the festive season. Thursday 29<sup>th</sup>
November 2018 was no exception on my side when I received a few pounds from my
cousin in the UK. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">I was able
to withdraw my pounds in the morning but because I had to deliver on some
morning routine chores, I did not manage to exchange the pounds for UGX immediately
so I opted for the afternoon period. Curious on how much in UGX I was supposed
to receive in exchange in the afternoon, I kept on looking at those dirty
exchange rate boards that are always placed outside some forex bureaus. Like
any smart Ugandan, I noted down the exchange rates only to return in the
afternoon when everything has changed on the exchange rate boards. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">It was at
this point that I bumped into a longtime friend of mine who whispered to my
ears a great secret that I had not known before, he told me that next time I should
avoid struggling with finding great and friendly exchange rates in Kampala
because Exim Bank Uganda had already detected our problem and answered it by
having their exchange rates fixed for 24 hours to reduce on the levels of uncertainties
for all those exchanging currencies. <o:p></o:p></span></div>
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<span style="font-family: "Calibri",sans-serif; font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I happily walked my way to Exim Bank Uganda and
had my pounds from UK exchanged for a great vale and I am very happy that there
is a bank in Kampala that thought about the challenges posed by unstable
exchange rates as far as doing business is concerned especially for some of us
who have made buying items online from different currency markets our daily business.
I recommend you visit <a href="https://www.eximbank-ug.com/">https://www.eximbank-ug.com/</a> to know
more about this amazing and great product on the market. </span><br />
<span style="font-family: "Calibri",sans-serif; font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span>
<span style="font-family: "Calibri",sans-serif; font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">By Mwebya Fred</span><br />
<span style="font-family: "Calibri",sans-serif; font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Twitter: www.twitter.com/ugaman01 </span><br />
<span style="font-family: "Calibri",sans-serif; font-size: 14.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Email: mwbyfred@gmail.com </span></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com0tag:blogger.com,1999:blog-613467975642937194.post-64343100148881416242018-08-06T14:00:00.001+03:002018-08-06T14:03:33.169+03:00Your Social Media Account is your new Global Address, Keep it safe from Hackers.<div dir="ltr" style="text-align: left;" trbidi="on">
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Over the weekend my social media timelines were buzzing with news of social media accounts that had been hacked and stolen from the original owners. Due to the fact that social media has now become a very important aspect of brand marketing, there are so many individuals and brands looking out for already active accounts with thousands of followers. The high demand for active accounts has opened a new window for hackers to start hacking and stealing social media pages.<br />
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In Uganda, over 4 famous Instagram accounts belonging to high profile celebrities have been hacked and some completely stolen. For quite a long time people have not minded about the vice of their websites, emails and social media accounts being trapped but its high time we share how you can keep your accounts safe from hackers;<br />
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1. Always ensure that you do not let external social media managers take all your account details with them, for example the email logins and social media account logins.<br />
2. Make it a habit to frequently change your login passwords to reduce chances of people start to predict your passwords from different platforms.<br />
3. If you are using an external agency to run your accounts, ensure that the particular individuals handling your accounts are known to you and that they are of good sound behavior.<br />
4. Never accept the "remember password" prompts that show up whenever you are signing into your accounts on different browsers.<br />
5. Keep all your email address logins a secret at all times and avoid signing up on suspicious websites with your official emails. Signing up on click bait websites can also reveal your login details to hackers.<br />
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I hope you find the above steps helpful in staying safe.<br />
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<br /></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com4tag:blogger.com,1999:blog-613467975642937194.post-63323231829255228572018-05-22T14:54:00.002+03:002018-05-22T14:54:50.721+03:00How to help your Employees know your Brand Story.<div dir="ltr" style="text-align: left;" trbidi="on">
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Many times brands and businesses employ people everyday throughout the year but many of these employees stay in these companies for the sake of having got a job and their core results is the salary paid to them. In fact if you were to do a survey in most of the companies around your location, you would discover that almost 80% of the employees do not know their company's Mission and Vision statements.<br />
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There is a reason why i do not agree sometimes with companies that hire special brand ambassadors besides their employees to create more brand awareness by telling the brand story to the world. You and me know when employees leave the business premises , they too interact with a huge number of people, from family members to friends and strangers. Hence taking measures to teach all your employees your brand story will equally bring you results just like the hired third party ambassadors.<br />
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But how exactly can employers encourage their staff to learn and tell the brand story, the following step should be closely examined and put in place;<br />
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1. <b>Focused induction of new employees.</b><br />
This requires the employer to ensure that all new members of staff are clearly given a brief of the history and current state of the company. This should involve discussions that relate to the company culture and behavior.<br />
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2. <b>Clearly spell out the mission and Vision of the Company.</b><br />
The vision and mission of any company are the core back bone reasons why the company started and why the employees should first and foremost appreciate the company that they are joining. It is also at this stage that you can clearly spell out your core brand value to all your customers, partners and fans. The reason the mission and vision of the company is to make the employees understand that they are the ones to make the brand achieve or fail in its mission and vision. <br />
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3. <b>Accurately mention the core objectives of the brand.</b><br />
These may include all the things that you intend to achieve as a company focusing on your employees, customers and partners. Ensure that your employees are part of the equation at all levels because this is what will motivate them always to take ownership of the brand in all circumstances. At this session, you can ask them to give you some feedback if they have heard anything about your brand before they joined. Also ask them if there is an outstanding story that your brand is known for out there. At this level you will be able to indirectly learn the reasons that attracted them to come and join your company.<br />
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4. <b>Break down your brand Value Proposition.</b><br />
Irrespective of whether you are an NGO, Government Institution or Privately owned business, it is always fundamental to vigilantly explain to your employees the problems that your services & products solve in society. This will clearly enable your staff to appreciate that you are a solution brand and as such your brand is very important to all your customers. Being able to break down the value proposition of your brand also indirectly communicates to your employees who your target customers/market id for your services and products. <br />
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5. <b>Create a mantra or periodic themes.</b><br />
Always create mantras and periodic themes that remind your employees the core objectives of your business. This requires some bit of creativity so that it is easy to remember and keep it interesting for everyone to be part of it.<br />
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6. <b>Encourage them to share your brand content.</b><br />
Here you need to intentionally encourage your employees to share your brand's content with their networks and connections. As we all appreciate that in the current generation social media is one hell of a tool not to be ignored by everybody in business. You can also offer to hire social media specialists and experts to help you train your employees so that they can effectively use these tools to better themselves at the same time as they talk about your brand.<br />
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The above steps are some of the things you can do to enable your employees learn and be part of your brand story. I am looking forward to more steps you are going to suggest in the comments section.<br />
<br /></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com46tag:blogger.com,1999:blog-613467975642937194.post-34487182989374715032017-12-28T10:29:00.000+03:002017-12-28T10:36:42.235+03:00The Best Social Media Influencer Tips from Naomi Mutua<div dir="ltr" style="text-align: left;" trbidi="on">
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Naomi Mutua </div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">The
following influencer tips were shared by Naom<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">i Mutua in one of her Twitter
sessions where she shares ideas about social media and how to become a digital
media rock star. <o:p></o:p></span></span></span></span></div>
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong><em>"I have been on
both sides... as an influencer and as an agency rep.<o:p></o:p></em></strong></span></span><br />
<strong><em>
</em></strong><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong><em>However...
there are some things that creatives / influencers can do to improve their
value and uptake of their work. This is strictly my opinion.</em></strong>"- Naomi Mutua <o:p></o:p></span></span><br />
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>1. On
influencers:</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You must be
clear on your work and your niche. Lots of influencers have lost their
believability cause of hopping around brands and promoting everything. Your
audience sees through it. As an influencer, it means you have an opinion that
is often heard, whether your audience agree with it is another thing. But
swaying the audience is key. Hence term influencer.<o:p></o:p></span></span></span></span></div>
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">In addition,
the notion of an influencer has changed. Our opinion leaders used to be people
in higher authority or positions. Now, our peers and likes are also shaping
opinions, and in time, rising as opinion leaders.<o:p></o:p></span></span><br />
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>2. As
content creators:</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You must
find a medium that works for you & hone it. Is it visual, audio, written
etc.?<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Do you also
have a preferred platform, or a combination of platforms that work?</span></span></span></span></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">In my
experience, one platform supported by others works e.g. blog supported by
social.</span></span></span></span></span></span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>3. On
content:</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Please don't
copy paste what someone else is doing. Find your style and voice and do it as
best you can. You can't always replicate what the other person can, and can't
imitate. Be you.</span></span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>4. On
payment:</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Money is the
best form of payment. It will pay bills and more. However, consider what you
can get in lieu of payment. I know some who convert payment to airtime/data or
connectivity, cable TV, shopping vouchers, etc. It goes to reducing their
monthly spending. Sometimes it's not that the business/brand cannot pay, but
that the budgets aren't available to the team at the moment. So if anything
else but cash is offered, consider if it will serve your needs. In my own
experience, I often trade fully paid travel experiences for money. </span></span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>5. Know your
worth.</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">I get
frustrated sometimes when someone complains that one blogger/influencer was
paid more than the other. It's my job to get a great rate for the client, but
if you come to me without a rate card, you give me the upper hand. Do you know
your rate? How do you calculate your worth?<o:p></o:p></span></span></span></span></div>
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You've got
to learn to do it and find a rate that will translate into a viable
"salary". Figure out how much others in the same job are paid. What
makes them the best in their field? Can you match it? Can you give a better
rate?<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Don't just
give a rate for the sake of doing it. Also know how to calculate the time it
takes to deliver your work. The hours you spend (genuinely) creating content is
key to your rate. Also...the equipment you have invested in... how long + how
much will it take to pay it off?<o:p></o:p></span></span><br />
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>6. Deliver
quality work, on time.</strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">There is
nothing better than working with an influencer who is professional and knows what
they are doing. They also ensure they're on time for meetings, prep beforehand,
and deliver to the set KPIs.</span></span></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">It makes for
a much better biz relationship.</span></span></span></span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>7. Lastly:
Do your paperwork right</strong> </span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Quote,
Invoice/bill, Taxes, and Banking. Half the time influencers won't do the right
paperwork, leading to delays in payment. Also don't be shy about asking for
your payments. If you've delivered on time, work to get your payment done on
time.<o:p></o:p></span></span></span></span></div>
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">At the end
of it, as a content creator, you hold the leverage. You're the connection
between brands and audiences.. utilize it. Oh and for those few who are
divas... please...<span style="mso-spacerun: yes;"> </span>come to the table
being professional. No-one wants to work with a bad attitude. <span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Good luck.</span></span></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><strong>About The
Author:<o:p></o:p></strong></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Naomi Mutua <o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Deputy
Managing Partner, social @Ogilvy,<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Ogilvy
Public Relations (K)<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">5 years Scangroup
, between Scanad Scanad Digital and Ogilvy Public Relations <o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Focus on
digital strategy, brand reputation, crisis management, brand reputation and Influencer Management.<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Passions: Cat
rescue, animal welfare, cupcake-ry, travel and rugby.<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Instagram:
Twitter <a href="http://www.twitter.com/akenyangirl" target="_blank">@AKenyanGirl<o:p></o:p></a></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Blog: </span><span style="font-family: "calibri";"><a href="http://www.akenyangirl.com/" target="_blank">www.akenyangirl.com </a> <o:p></o:p></span></span></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com6tag:blogger.com,1999:blog-613467975642937194.post-85553356961808765192017-11-13T10:17:00.001+03:002017-11-13T10:17:39.844+03:00The Future of Social Media Through My Eyes. Part 01:<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZlzriuh8ev6DTRx8XNBQ0Z-MHwPtAeiCcy3BtpORvrBQW_cffPr3sjgV1UoPDwSBOvGhcpE_2ZX44GezjnFe3YvAsm7u40riNb8BqPXoPJctMnBx3DZzaEx7hK-lD8Q3CNjhDa8KYlJt/s1600/05VRREVIEW1-superJumbo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1068" data-original-width="1600" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZlzriuh8ev6DTRx8XNBQ0Z-MHwPtAeiCcy3BtpORvrBQW_cffPr3sjgV1UoPDwSBOvGhcpE_2ZX44GezjnFe3YvAsm7u40riNb8BqPXoPJctMnBx3DZzaEx7hK-lD8Q3CNjhDa8KYlJt/s400/05VRREVIEW1-superJumbo.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">THREAD: PART
01:</span></span></h4>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">After 3
months of real meditation and research, Here is What I Think the Future of
Social Media Marketing is Going to be. Please read Every single insight here
because it matters. Enjoy<o:p></o:p></span></span></div>
<div style="text-align: left;">
</div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">1. Social
Media is the new age of media and the arena of attention. It is therefore very
important for brands to fully lay a foundation to be able to remain relevant in
the market.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">2. We are
going to live in the age of the thank you economy where people's emotions and
feelings come first before they make decisions to buy products. Influencers
will have more power than internal brand marketing teams.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">3. Brands
will need to start fully rebranding to products that relate to their customers
and their passions. For example CocaCola producing customized Coke bottles for
influential figures and their fans like Ugaman Coke.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">4. Let me
make this clear, the biggest asset we all trade in on Social Media is the
Attention of customers and fans. The faster brands learn this the better they
will be in positioning themselves.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">5. Start now
and avoid disappearing into the world of noise. Today is the best time to start
your digital journey before other people start to give wrong or half baked
information about your brand. Create Authenticity early.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">6. Customers
and fans feedback modified by brand strtegists will be the sole source of
information for innovations and rebranding. Social media will be very
instrumental in collecting these voices to facilitate brand improvement.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">7. Talent
Acquisition is going to 70% be based on Social media as a source of background
checks. With platforms like Twitter, Facebbok and LinkedIn will provide
businesses with choices on getting the right talents that reasonate with their
brands.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">8. Your Next
competitor will start their business on Social Media and acquire real fans and
customers before the actual business kick starts. You will most likely regret
not having put your brand online early when they take away all your customers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">9. Your Brand
Website and Blog will be the two sole sources of authentic information about
your business. Youtube, Facebook, Twitter and LinkedIn will simply help you
share content from your website to your customers and fans.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">10.
Fast-forward to the future, and we should see global social media usage
continue on its upward trajectory. In just 4 years, eMarketer projects will
nearly double by 32.7%. By 2021 4.5 billion of the world's population will be
on social networks.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">Part 02 will
be out very soon. Please share with others.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">By Mwebya
Fred</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;"><a href="http://www.twitter.com/Ugaman01">www.twitter.com/Ugaman01</a>
</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">mwbyfred@gmail.com<o:p></o:p></span></span></div>
<h4 style="text-align: left;">
</h4>
</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com2tag:blogger.com,1999:blog-613467975642937194.post-71203710650334051632017-11-05T15:40:00.000+03:002017-11-06T17:04:56.180+03:00Do Not Buy Infinix Note4 Pro Before Reading This Article.<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFb1_C2HJZTnjrfweIxEllHZQGjy0gGSbPNM79Tt7ckjRSdorWtkIf_0UGqqjZgfpleEZAnPWKsbEunrDc3lQuaOPGV3eKEwkVLthM6igtQ-ZemhK934X8PQwLX04Ulma7DMGr4YjBiDot/s1600/DMU7AE7W0AAe_Kg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="810" data-original-width="1080" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFb1_C2HJZTnjrfweIxEllHZQGjy0gGSbPNM79Tt7ckjRSdorWtkIf_0UGqqjZgfpleEZAnPWKsbEunrDc3lQuaOPGV3eKEwkVLthM6igtQ-ZemhK934X8PQwLX04Ulma7DMGr4YjBiDot/s400/DMU7AE7W0AAe_Kg.jpg" width="400" /></a></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">Congratulations,
pat yourself on the back for you are about to discover the best hands-on review
of Infinix Note4 Pro. Having had the opportunity to be among the first few
individuals to use the Infinix Note4 Pro, it’s only fair to let all my
followers learn more about the pros and cons of this amazing phone. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">Prior to the
beginning of 2017, I made a resolution to increase on the rate of doing live
videos on social media via Facebook and Twitter/Periscope. Attracted by its wide
screen Size (5.7 Inches FHD IPS Touchscreen) and Screen Resolution (1080 x 1920
pixels), I got my hands on the latest version of the Infinix Note series. Afore
I detail my likes and disappointments about the Infinix Note4 Pro, let’s take a
glance at the complete list of specifications; </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">Infinix Note 4 Pro Specs Highlight:</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•OS: XOS
Based on Android 7.0 (Nougat)</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•SIM Type:
Dual SIM (Micro)</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•4G LTE: YES</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Screen Size:
5.7 Inches FHD IPS Touchscreen</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Screen
Resolution: 1080 x 1920 pixels</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Processor
Type: Octa-core CPU, MediaTek MT6753 Chipset</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•RAM: 3GB</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Internal
Storage: 32 GB</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Stylus pen
(X-pen)</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Back
Camera: 13MP camera & Dual LED Flash</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Front
Camera: 8MP</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Front-Mounted
Fingerprint scanner</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">•Battery:
4500 mAh Non-Removable.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";"><strong>Below is a
complete list of my Infinix Note4 Pro Likes;</strong></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">1. The wide
screen that gives you a clear view of documents and delivers a great experience
of browsing the web. <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKdhJ_XUZC805RF8rq0BdS1YhsyrPfk1_f4x0n1dOd4QaCT01x-1SJwDydFnZer-HnM8IfDmduAXJ8nN87rTHfpU7TgE2TnQE-Raeny7oLG41fbjI7DGodFVieCMD7LM_-8-H8KQQWcRMH/s1600/DLnTQD6XUAA1GRi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="900" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKdhJ_XUZC805RF8rq0BdS1YhsyrPfk1_f4x0n1dOd4QaCT01x-1SJwDydFnZer-HnM8IfDmduAXJ8nN87rTHfpU7TgE2TnQE-Raeny7oLG41fbjI7DGodFVieCMD7LM_-8-H8KQQWcRMH/s320/DLnTQD6XUAA1GRi.jpg" width="240" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguCxXWrOf4IQtjmWWssVPMV-LgJ1K3CwfKyWsVAcA4xib-N-OKlBsFORm0gy84QjIBNPisk6tQ3VDKR0WSe3gYAF1wde7V3BFViDBPQKXbvMmkSA1otS4bfc7rkJGZU5PPZHoVHPahRSDr/s1600/DMM98ASWkAM-y8e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1023" data-original-width="1023" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguCxXWrOf4IQtjmWWssVPMV-LgJ1K3CwfKyWsVAcA4xib-N-OKlBsFORm0gy84QjIBNPisk6tQ3VDKR0WSe3gYAF1wde7V3BFViDBPQKXbvMmkSA1otS4bfc7rkJGZU5PPZHoVHPahRSDr/s320/DMM98ASWkAM-y8e.jpg" width="320" /></a><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">2. The awesome
13MP back camera which takes very amazing Kodak moments with crystal clear
resolutions. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">3. The
magnificent experience of using the Stylus pen for taking notes and improving
your imagination through creativity of drawings and personalized emoji’s to
give more meaning to your content. <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-czbGYPlaanfXOMPLkM2Ci-p-OhZC76Al14cL7uv9jG0MXC-qaJBqiSVCBa4vvHqWgofnqNQDaa9YLGSI0ixElm36uxwu83rkyCZhXNsr6FlbdtXwqqeticewPXwL0XIrZa3O-CjX-DTr/s1600/DMWuhjoW0AEQsJI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="504" data-original-width="896" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-czbGYPlaanfXOMPLkM2Ci-p-OhZC76Al14cL7uv9jG0MXC-qaJBqiSVCBa4vvHqWgofnqNQDaa9YLGSI0ixElm36uxwu83rkyCZhXNsr6FlbdtXwqqeticewPXwL0XIrZa3O-CjX-DTr/s400/DMWuhjoW0AEQsJI.jpg" width="400" /></a></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">4. Without
doubt, the storage capacity of 32GBs gives the opportunity to store almost
everything you love on this gadget like Videos, to games and documents. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">5. You will
be turned on by the deeper sense of security features on the Note4 Pro, where
the front Finger Scan and the PIN codes feature give you the best experience of
safety. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">6. The quick
X charge feature that lets you have your phone fully charged within an average
of 1 hour is a massive feature to reckon on as you go out to grab an Infinix
Note4 Pro. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">7. The bezel-less
display resolution which is set at 1920 by 1080 pixels providing us with a full
HD screen. You will fall in love with watching movies and videos on this
stunning HD screen. <o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">Like any other
gadget, the Infinix Note 4 Pro has some weak exposures in some of the features which
I certainly think the manufacturers have to improve in the forthcoming versions
of the Note series. Here is a list of what I think the manufacturers need to
improve;</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">1. The weak
stability of the 8MP front camera during video coverage mode. This is witnessed
by frequent freezing of the phone during live video social media sessions both
on Facebook and Twitter/Periscope. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">2. The
tendency of the battery heating up during long video shooting with the back
camera and also during long sessions of watching videos. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-size: 14pt; line-height: 107%;"><span style="font-family: "calibri";">3. The slow
response of the power button and the Front-Mounted Fingerprint scanner. <o:p></o:p></span></span></div>
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 107%;">In conclusion the Infinix Note 4 Pro is a great
phone that will give you great experience depending on the usage and what
applications you install on it. </span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 107%;"></span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 107%;">By <a href="http://www.twitter.com/ugaman01" target="_blank">Mwebya Fred</a></span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; line-height: 107%;"><a href="mailto:mwbyfred@gmail.com">mwbyfred</a><a href="https://www.blogger.com/null">@gmail.com</a> </span></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com4tag:blogger.com,1999:blog-613467975642937194.post-32352301558066903352017-10-26T09:36:00.000+03:002017-10-26T09:36:18.618+03:00Collective Offices Are the Ultimate Startup Accelerator<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE0kUEw2_HHFBOOJKJzM5zRlheAWCrX6pZxE3Ij6ug6aACHtVpuyNEJ0MxbCpEODAb8vFKowI_KVlhyphenhyphen-sxoJh5m6f5nw5p9hLhLpVOpQIEiXCULwu1SCKXcGwePULUyW1dnmYXcVp0ga5Y/s1600/mi01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="778" data-original-width="1061" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE0kUEw2_HHFBOOJKJzM5zRlheAWCrX6pZxE3Ij6ug6aACHtVpuyNEJ0MxbCpEODAb8vFKowI_KVlhyphenhyphen-sxoJh5m6f5nw5p9hLhLpVOpQIEiXCULwu1SCKXcGwePULUyW1dnmYXcVp0ga5Y/s400/mi01.jpg" width="400" /></a></div>
<br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;"><strong>By Mike Kordvani:</strong> Launching a startup is the dream of many. However, starting a
startup that finds success is by no means a guarantee not matter how hard you
work. The key to turning a killer idea into a killer business is to work both
smart and hard, and one of the smartest decisions a leader of a startup could
ever make is to choose not to work in an ordinary office building but to
instead to go with a collective office. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
</div>
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">What exactly is a
Collective Office?<o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A collective office is office space with an open floor plan that
you can rent by the day, week, or month. Due to its open layout, a collective
office often has a variety of different clients all working on their own
businesses and dreams at the same time. Most collective offices also have
meeting rooms for rent along with all sorts of perks. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
</div>
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Collective Offices
Generate Synergy <o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A collective office is a genuine </span></span><a href="https://fueled.com/coworking-space-nyc/#office-space"><span style="background: white; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="color: blue; font-family: Calibri;">Startup Accelerator</span></span></a><span style="font-family: Calibri;"><span style="background: white; color: red; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span><span style="background: white; color: black; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-themecolor: text1;">because it generates synergy like no other work location can.
</span><span style="color: black; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
</div>
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Think about it… To get the most out of our professional lives,
we've got to enjoy our office space, our colleagues, and the other folks
working in our building. Otherwise, we all might as well work from home in our
robes while watching Jerry Springer. But, we don’t want to do that, do we? We
want to enjoy our work as much as we enjoy our lives. The more we enjoy what we
do, the more we will want to work as a team. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span><br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
</div>
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A collective office also flattens the hierarchy of the
traditional office. In a collective office, managers are not huddled behind the
doors of their offices, they are out and among the staff where they can and do
collaborate and build powerful synergy!<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></span><br />
<br />
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">However, the open-floor design of a collective office not only
encourages us to engage fully with our colleagues, it also gives us the
opportunity to interact with other, like-minded people working on their own
startups. In fact, many collective offices concurrently host multiple startups
at any one time. The connections you make in a collective office with people
you would otherwise never ever meet will give you new ways of viewing your
startup.<span style="mso-spacerun: yes;"> </span></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzi67aiJRlMWMfy6ueXSWaBkZlWZzuVJkdhyphenhyphenPmQHCqgRwfxnz0XmCbwmhp_qgJWF2qt74OI9cHGsDW_k5FzqW-3a0yXeWOXL3P5dvN0PMU_avTp0ke8kB6QTIGh5UhHbYzeyreVrw0_u3n/s1600/micheal+02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="427" data-original-width="421" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzi67aiJRlMWMfy6ueXSWaBkZlWZzuVJkdhyphenhyphenPmQHCqgRwfxnz0XmCbwmhp_qgJWF2qt74OI9cHGsDW_k5FzqW-3a0yXeWOXL3P5dvN0PMU_avTp0ke8kB6QTIGh5UhHbYzeyreVrw0_u3n/s400/micheal+02.jpg" width="393" /></a></div>
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"></span></span></span><br />
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Collective Offices Offer
Great Flexibility </span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;"></span></span></b><br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">By renting collective office space by the week or month, you
have great flexibility. As your startup grows, you can either rent additional
space at your collective office or move to a new space without penalty. Startups
need to be as flexible as possible. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
</div>
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Collective Offices Are in
Amazing Locations</span></span></b><br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">There are collective offices all around the world to include
Manhattan, Singapore, London, Washington DC, Hong Kong and pretty much any
other hip place you could think of.<o:p></o:p></span></span></div>
<br />
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Imagine being wherever you are right now, perhaps Las Vegas,
with a lifelong dream of wanting to move your company to Manhattan. You could
do that right now simply by renting collective office space in the Big Apple
over the internet. Easy-peasy….</span></span><br />
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;"></span></span><br />
<span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Moreover, relocating to a city that is packed with others doing
what you do is an awesome startup accelerator. <o:p></o:p></span></span><br />
<br />
<b style="mso-bidi-font-weight: normal;"><span style="color: #222222; font-size: 16pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Collective Offices Have
Cray Cray Perks<span style="mso-spacerun: yes;"> </span></span></span></b><br />
<span style="color: #222222; font-family: "Calibri","sans-serif"; font-size: 16pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-hansi-theme-font: minor-latin;">Happy employees are great employees, so do what you
can to keep your people smiling. Thankfully, collective offices are loaded with
all sorts of crazy perks of the type that Google and other tech companies have
made famous. And, the more your staff play ping pong, sing karaoke, and pop
popcorn together, the more powerful of a synergizing startup incubator your
office will be!</span><br />
<span style="color: #222222; font-family: "Calibri","sans-serif"; font-size: 16pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-hansi-theme-font: minor-latin;"></span><br />
<span style="color: #222222; font-family: "Calibri","sans-serif"; font-size: 16pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-hansi-theme-font: minor-latin;"><strong>About the author:</strong></span><br />
<span style="color: #222222; font-family: "Calibri","sans-serif"; font-size: 16pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-hansi-theme-font: minor-latin;">Name: Mike Kordvani<br />
<div>
Role: SEO Specialist</div>
<div>
Company: <a href="https://fueled.com/" target="_blank">Fueled</a> </div>
<div>
FaceBook: <a href="https://www.facebook.com/mike.kordvani" target="_blank">Mike Kordvani</a></div>
<div>
Linkedin: <a href="https://www.linkedin.com/in/michael-kordvani-70b186111/" target="_blank">Mike Kordvani</a></div>
<div>
Twitter: <a href="http://www.twitter.com/fueled" target="_blank">Fueled</a></div>
</span> </div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com4tag:blogger.com,1999:blog-613467975642937194.post-89102812528956972952017-09-06T18:38:00.000+03:002017-09-06T19:14:21.896+03:00Introducing Infinix Note 4 - the Future of Social Media Video <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3bGp1Wt02RW5jq_PvtzBRnOHangnIcrVGmd8H-pAD2u2GMcml0JgPrPEZTVFLauiDV5IQIeOJVM3ZJetH-WCW6LE8Gf8ldI8wRxSnk-36fLSzJr0U0KRCRqRAnxzWHlegnCkqfm0mrXRR/s1600/DH_uNuCXcAAR1re.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="543" data-original-width="600" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3bGp1Wt02RW5jq_PvtzBRnOHangnIcrVGmd8H-pAD2u2GMcml0JgPrPEZTVFLauiDV5IQIeOJVM3ZJetH-WCW6LE8Gf8ldI8wRxSnk-36fLSzJr0U0KRCRqRAnxzWHlegnCkqfm0mrXRR/s400/DH_uNuCXcAAR1re.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Since 2009 I
have paid less attention to social media marketing visuals which include
pictures and videos. I have kept myself on the edge of social media through
written organic content until 2017 kicked in and changed my entire strategy. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Its taken me
close to six months of studying different phone brands, carefully digging deep
into their pros and cons, I landed on an <a href="http://www.infinixmobility.com/ug/note/note3/" target="_blank">Infinix Note 3</a> phone which thrilled
and increased my hidden passion of doing social media live video sessions. I
must say the experience was electrifying that I resolved to closely follow the
latest trends of Infinix. By this time you all think I am still stuck with my
Infinix note3, <span style="mso-tab-count: 1;"> </span>No I have very
stimulating news that I have officially welcomed a new baby from the infinix note
series; the <a href="http://www.infinixmobility.com/ug/note/note4/specs/" target="_blank">Infinix Note 4</a>.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6rKROIhVIPhaWhyI0g2fSnzzTcCLRIm7TSkYEdIGBBKzeuXiOherhokY_8tXY-H89ZoraZ8nXHoxgbHKC33WaEpMMcQ1DHPjsMIVd1ha_z6aqpJk7seDdQZpqGnhdZEbFuv0s98XQxmtA/s1600/Capture+inf.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="501" data-original-width="1004" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6rKROIhVIPhaWhyI0g2fSnzzTcCLRIm7TSkYEdIGBBKzeuXiOherhokY_8tXY-H89ZoraZ8nXHoxgbHKC33WaEpMMcQ1DHPjsMIVd1ha_z6aqpJk7seDdQZpqGnhdZEbFuv0s98XQxmtA/s400/Capture+inf.PNG" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
</div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Launched in
August 2017, the phone comes with a 5.70-inch touchscreen display with a
resolution of 1080 pixels by 1920 pixels on top of a very affordable price that
suits anyone looking to the future of slaying with a smart phone. It’s also important
to note that Infinix's Note series features a class of devices whose main focus
point are their large magnificent display size and enduring battery capacity
which exactly garbs the life of social media lovers like you and me. Here's
something we might both agree on:</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Conceivably,
the Infinix Note 3 has been the most popular and best smartphone from Infinix
with several reasons to back up its popularity, imagine the latest style and
cool features that the Infinix Note 4 presents to her user.<span style="mso-spacerun: yes;"> </span>So what’s the Infinix Note 4 specification?
Be patient mate let’s roll into the best part of this article of understanding
my new infinix baby which you are about to own up too.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Display
size: 5.7-inch</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Display
type:<span style="mso-spacerun: yes;"> </span>IPS Display</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Resolution:
1080 x 1920 pixels </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Pixels Per
Inch: 386PPI</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•CPU: 1.3GHz
octa-core MediaTek Helio X10 MT6753 processor</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•RAM: 2GB </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Inbuilt
storage: 16GB with support microSD card up to 128GB</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Operating
system: XOS 2.2 on top <span style="mso-spacerun: yes;"> </span>Android 7.0
Nougat</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Rear
Camera: 13MP<span style="mso-spacerun: yes;"> </span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Front
Camera: 8MP</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Data
connection: 4G LTE </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Security:
Front embedded Fingerprint Sensor </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">•Battery
capacity: 4300mAh</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">I am excited for I already love this Infinix Note 4 and can not wait for future series. If you already own this phone please leave a comment about your user experience. </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;">By <a href="http://www.twitter.com/ugaman01" target="_blank">Mwebya Fred</a></span><br />
<a href="mailto:mwbyfred@gmail.com">mwbyfred</a><a href="https://www.blogger.com/null">@gmail.com</a> <br />
<div class="separator" style="clear: both; text-align: center;">
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Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com7tag:blogger.com,1999:blog-613467975642937194.post-26413574143462037992017-08-30T12:17:00.001+03:002017-08-30T12:17:55.441+03:00The Hottest Twitter Keyboard Shortcuts on your fingertips. <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCIGSMHhK_Yonljsi4Dto7k4d0Z3AnB0YHe-3WqEMuOBKvzgabcGOY3cwPqf4JqYgP6rftvMHkfddH1nPPCpT8oWxZ49EZugkTXhkp1MbjS8T2UVMwgMDdMlqQ0KoQTfw8RHe6rEQPklO5/s1600/18ixt2c37y072jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="477" data-original-width="636" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCIGSMHhK_Yonljsi4Dto7k4d0Z3AnB0YHe-3WqEMuOBKvzgabcGOY3cwPqf4JqYgP6rftvMHkfddH1nPPCpT8oWxZ49EZugkTXhkp1MbjS8T2UVMwgMDdMlqQ0KoQTfw8RHe6rEQPklO5/s400/18ixt2c37y072jpg.jpg" width="400" /></a></div>
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<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Arial;"><span style="color: windowtext;"><span style="font-family: Calibri;">Navigate the New Twitter Like a Pro with Keyboard
Shortcuts</span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">ACTIONS:</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">N</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>New Tweet</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">L</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Like</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">R</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Reply</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">T</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Retweet </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">M</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Direct
Message </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">U</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Mute User</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">B</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Block User </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">Enter</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;">
</span>Open Tweet Details </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">O </span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Expand Photos </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">/ </span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Search </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">Ctrl Enter</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;">
</span>Send Tweet </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKkXIq3DZ5xluUNWpgdVZCldXXuUJXaC0usUbuCo13Q7LZG277xQVvCmiIEaspCM6fg0nTgHgN76rS8aRYrKfV2bd65XaPkiV8jpg-Bg45Mbi82kfUP4kNQG0zfrmI02shsbBskD4WXBE-/s1600/Capture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="389" data-original-width="615" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKkXIq3DZ5xluUNWpgdVZCldXXuUJXaC0usUbuCo13Q7LZG277xQVvCmiIEaspCM6fg0nTgHgN76rS8aRYrKfV2bd65XaPkiV8jpg-Bg45Mbi82kfUP4kNQG0zfrmI02shsbBskD4WXBE-/s400/Capture.PNG" width="400" /></a></div>
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<span style="font-family: Calibri;"><span style="font-size: 14pt; line-height: 115%;"></span></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">NAVIGATION:</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">? </span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>This Menu </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">J</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Next Tweet </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">K</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Previous
Tweet </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">Space</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;">
</span>Page Down </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">.<span style="mso-spacerun: yes;">
</span></span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Load New Tweets</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; line-height: 115%;"></span></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">TIME LINES</span></span></b></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G H</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Home</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G N</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Notifications
</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G R </span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Mentions </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G P</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Profile </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G L</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Likes </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G I</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Lists </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G M</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Messages </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G S</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Settings </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">G U</span></b><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Go To User …….
</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; line-height: 115%;"></span></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; line-height: 115%;">By Mwebya Fred</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="font-size: 14pt; line-height: 115%;"><a href="mailto:mwbyfred@gmail.com">mwbyfred</a><a href="https://www.blogger.com/null">@gmail.com</a> </span></span></div>
</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-82201251035012285392017-08-28T10:28:00.000+03:002017-08-28T10:29:13.113+03:00THREAD: 7 Marketing Trends to help you DOMINATE Social Media - #7Ways<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzq27-oGXT-FDo7W0b-b7JPGPehdLJVoC4mvRVfx6J1lrkJ1hauhual8Ag73OOt74BSL2nXEM3CGVf_JvqM7JTSdQ_HDQli0ytHhEbuh76PDWQGlb2HR9h7BfXw5ldMbCg42w-gy_1FvR9/s1600/DH73ibpW0AA2NXZ.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="289" data-original-width="600" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzq27-oGXT-FDo7W0b-b7JPGPehdLJVoC4mvRVfx6J1lrkJ1hauhual8Ag73OOt74BSL2nXEM3CGVf_JvqM7JTSdQ_HDQli0ytHhEbuh76PDWQGlb2HR9h7BfXw5ldMbCg42w-gy_1FvR9/s400/DH73ibpW0AA2NXZ.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">This article
was inspired by a twitter thread that I wrote on <a href="https://twitter.com/Ugaman01/status/900421109027409921" target="_blank">my handle</a> about 7 Marketing
Trends to help you DOMINATE Social Media - #7Ways</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">1. Small
Businesses will eat big brands.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">This is
because most big brands are terrible at social media and online content. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Authenticity
and storytelling is how small companies win. Allow your consumers to fully
understand you and your products.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "calibri";"><span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;">“Authenticity
is something that gets a brand genuine Customers.. Great Storytelling increases
their love to Engage. Which means you winning “ by <a href="https://twitter.com/fortunedavid" target="_blank">@fortunedavid</a> </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">2. Video is
going to dominate the future of social media and storytelling. There is too
much written content and visual is next.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "calibri";"><span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;">“Yes I admit
</span><span lang="EN" style="font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="color: windowtext; text-decoration: none; text-underline: none;">Video Marketing</span><span style="color: #14171a;">
is the Future on </span><span style="color: windowtext; text-decoration: none; text-underline: none;">social media marketing</span>. <span style="color: #14171a;">Brands should jump onto the Visual content wagon.”- By
@fortunedavid </span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">When you see
companies like Facebook, Twitter, Sanpchat, Instagram, Whats App, Instagram
investing in Video, it’s a sign of the future.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;">“Also I
believe brands should take time and create very captivating videos. They
shouldn't just post videos which are not nice.” </span><span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;">By @fortunedavid </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="mso-spacerun: yes;"> </span>3. Mobile will win.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">The ability
to target your customers on mobile will greatly empower your brand. Desktops
are old skul, change the game.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "calibri";"><span style="font-size: 14pt; line-height: 115%;">“That's
true. Desktop is old, Mobile is new. Brands should fight hard to be mobile
friendly bcos Right now more than 1/2 of the </span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri;">globe </span><span style="font-size: 14pt; line-height: 115%;">uses smartphones.” By @fortunedavid</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Very soon as
you plan your next website, apps and other softwares, start thinking about a
mobile phone. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">4.
Advertising Costs will rise. If you have advertised on FB before you are a
witness, get ready 4 paid media because it going to be the trend.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">“Evident
these days, Paid reach nowadays reaches more people than Traditional media.
It's definitely rising at a high speed.” By @fortunedavid</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">5.
Influencer Marketing will EXPLODE!</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">It’s not
about the size of your advertising budget; it’s about the right people to talk
about your brand.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">“ #InfluencerMarketing
is my best Marketing trend. It's doing well. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">The
thing<span style="mso-spacerun: yes;"> </span>y'all should know is CHOOSING THE
RIGHT #INFLUENCER IS KEY.” By @fortunedavid</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2iVywi6-fT7blSv3qT76b8zvrMgIKUNuJkvxoPgUWow5zHlQaoZPG4ZyvqUXOhQNtXKo7O5JGSh_uRN3ahtkDKLvCHjy3j7UHkeuNxFYYj737XdWtWleoXRMcVp-i2CNlR-Qoai8CTPgy/s1600/DH74avHXoAIn1R8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1200" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2iVywi6-fT7blSv3qT76b8zvrMgIKUNuJkvxoPgUWow5zHlQaoZPG4ZyvqUXOhQNtXKo7O5JGSh_uRN3ahtkDKLvCHjy3j7UHkeuNxFYYj737XdWtWleoXRMcVp-i2CNlR-Qoai8CTPgy/s400/DH74avHXoAIn1R8.jpg" width="400" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You have to
realize that the people with a trusted voice today are not the big media
networks alone, individuals influence numbers too.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">6. Content
will grow.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Informative
and educative content about your services and product will greatly aid customer
choices. Tap into it.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">“I've said
this a number of times </span></span><span lang="EN" style="color: #14171a; font-family: "segoe ui symbol" , "sans-serif"; font-size: 14pt; line-height: 115%;">👉</span><span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">People/Audience will only associate with
your brand if it’s solving 1 or 2 of their problems” By @fortunedavid</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You need to
find a unique way of telling your story so as to encourage your customers to
feel easy sharing it with their peers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">When it
comes to online, it’s about attention trading, so once in a while routine is
highly discouraged. Find something to share daily.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">7. Data
Nerds will Reign.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">It’s good to
be on social media but NEVER forget to use the analytics to make your choices
and decisions.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">It may sound
strange but you need data experts to help you learn about SEO, SEM, SMO, SMM
and AdWords. Thanks Stay Blessed.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><a href="http://www.twitter.com/ugaman01" target="_blank">By Mwebya Fred</a></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><a href="mailto:mwbyfred@gmail.com">mwbyfred</a><a href="https://www.blogger.com/null">@gmail.com</a> </span></span></div>
</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com2tag:blogger.com,1999:blog-613467975642937194.post-66122599734820417162017-08-23T20:35:00.003+03:002017-08-23T20:35:57.027+03:00THREAD: The Role of Digital and Social Media Marketing in Consumer Behavior. PART 2.<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv6UfYi-dn0HTpCxC607tlDlXMYVZTZyQIc0I2Cb84ijs8jR6-R2pTumgsa9wjkKAlhez0JXfuXS8-JVbN4twDr4GYUegUvQl87s2hxPaXGaDhWdSmk1nrd4kdV73C5DlXrvFSiHgv_vlb/s1600/SM1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="307" data-original-width="391" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv6UfYi-dn0HTpCxC607tlDlXMYVZTZyQIc0I2Cb84ijs8jR6-R2pTumgsa9wjkKAlhez0JXfuXS8-JVbN4twDr4GYUegUvQl87s2hxPaXGaDhWdSmk1nrd4kdV73C5DlXrvFSiHgv_vlb/s400/SM1.jpg" width="400" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">The Role of
Digital and Social Media Marketing in Consumer Behavior. How consumers are
influenced to behave in a specific manner towards brands. The thread initially appeared on <a href="http://www.twitter.com/ugaman01" target="_blank">my twitter handle</a>. Click <a href="https://twitter.com/Ugaman01/status/898424234900205571" target="_blank">here</a> </span></span></div>
<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">1. In this
thread, I am deeply going to discuss how consumers can use Social Medai to tell
their experiences and become brand influencers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">2. When
brands provide useful information to their customers as to why they do the
things they do, then this empowers customers & consumers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">3. 3. Brands
also need to remember that consumers have multiple selves due to possessing
multiple online "personas" on SM different platforms.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">4. Well
informed and educated customers become the true sound for brands through
sharing their experiences via blogs, vlogs and SM posts.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">5. Many
brands make a mistake by thinking being a celebrity is being an influence, this
is not true. Influencers need to be your customers.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">6. If you
want celebrities to become your brand influencers, first do the work of making
them become your customer and the rest will follow.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">7.
"Megaphone effect" is the ability for regular consumers to access
large audiences through digital/social media.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">8.
Successful marketing is not about the money, successful marketing about brands
making sure customers understand the Brand's "WHY"</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">9. Brands
need to understand that the more powerful customers in society you draw to
yourself the better at influencing others.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">10. It is
because of the "megaphone effect," that bloggers will forever remain
important brand voices. They do build audiences.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">11. The
reason, Apple, Cocacola, Mercedes Benz, Nike, Amazon & Range Rover are
powerful is because they first explain their "WHY" not
"WHAT"</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">12. In a SM
setting an influencer makes recommendations that signal his/her expertise to
others. People believe they have a good taste.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">13. Dear
brands, Digital advertising is a major part of business today, with respect to
consumer behavior, Do more Social Media Listening.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">14. There is
no point in spending money on social media campaigns without a landing page
either a website or a blog. Think beyond Timelines.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">15. There is
no effective Social Media ROI if your brand keeps running away from negative
feedback. Do not block people unless its COBC issue.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">16. Ensure
your dynamic website is as easy as possible to use without customers ever
feeling unsafe, call it consumer digital privacy.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">17. Never
neglect search engine advertising & Search Engine Optimization, its
important to know keywords that are more popular than others.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">18. Allow
yourself to be exposed to other consumers’ opinions (e.g., reviews) or choices
(e.g., bids in online auctions) , you are Listening.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: Calibri;">19. Consumer
behavior in mobile settings is also increasingly important, as consumers use
mobile devices more frequently.<span style="mso-spacerun: yes;"> </span>See how
to fit in.</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;">20. Make use
of social media live sessions to increase your Online Word of Mouth (WoM)
marketing. Both voice and online posts matter.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;"><a href="http://www.twitter.com/ugaman01" target="_blank">By Mwebya Fred<o:p></o:p></a></span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%; mso-ansi-language: EN; mso-bidi-font-family: Helvetica;"><span style="font-family: Calibri;"><a href="mailto:mwbyfred@gmail.com">mwbyfred</a><a href="https://www.blogger.com/null">@gmail.com</a> </span></span></div>
</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-62831681171513374812017-08-22T08:46:00.000+03:002017-08-22T08:49:48.421+03:00THREAD: The Role of Digital and Social Media Marketing in Consumer Behavior ,PART 1 <div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN" style="color: #14171a; font-family: "helvetica" , "sans-serif"; font-size: 14pt; line-height: 115%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbu3fG4m0G52xdXBCQtmziCaEEc-E1Dmb_S1Qm5jC8ENI_XDzX4mfe2Ws7nnqTIM3Tk3VYDbTFXeH99dIOpJ_4WEFOlJT9d3ruBYkIQOQyylb7jIQoYXCnogPSHZO4RBO6ny-PWwatj_Kb/s1600/DHadqqtW0AEA4Ha.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="682" data-original-width="930" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbu3fG4m0G52xdXBCQtmziCaEEc-E1Dmb_S1Qm5jC8ENI_XDzX4mfe2Ws7nnqTIM3Tk3VYDbTFXeH99dIOpJ_4WEFOlJT9d3ruBYkIQOQyylb7jIQoYXCnogPSHZO4RBO6ny-PWwatj_Kb/s400/DHadqqtW0AEA4Ha.jpg" width="400" /></a></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="color: black;"><span style="font-family: "calibri";">This Thread
closely looks at how consumers’ experience, influence, and are influenced. It
was originally featured on <a href="https://twitter.com/Ugaman01" target="_blank">my twitter handle</a>, click <a href="https://twitter.com/Ugaman01/status/898076495062736896" target="_blank">here </a>for details on
twitter. </span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="color: black;"><span style="font-family: "calibri";">1. Let’s
focus on (i) consumer digital culture, (ii) digital advertising, (iii) Mobile
and (iv) online Word of Mouth (WOM).</span></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="color: black;"><span style="font-family: "calibri";">2. Using the
internet, social media, mobile apps, and other digital communication
technologies has become part of people’s daily lives.</span></span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">3. Today,
Younger people (the next generation of mass consumers) are increasingly
spending time online, an average of 20.5 hours per week.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">4. Over the
last decade the number of hours spent online by adults has more than doubled.
This makes digital and social media a real Force.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">5. Worldwide
there are now more than 2 billion people using social media & Facebook
alone now has approximately 1B active users per day.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRAL9cI7zVYqriO6aWKQ-AEQWOMJCwEYxmEP5-VZk7tMqRwno6v65MM3SB9J5MCrwckee9HU10wD7MDraYECqSW6e3lsM7XMlZTvS8lqvmzYvuuvk-VI5sxJRx_NJg8npmzkrMkPNK9EHw/s1600/DHabowoXgAAQI_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="209" data-original-width="400" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRAL9cI7zVYqriO6aWKQ-AEQWOMJCwEYxmEP5-VZk7tMqRwno6v65MM3SB9J5MCrwckee9HU10wD7MDraYECqSW6e3lsM7XMlZTvS8lqvmzYvuuvk-VI5sxJRx_NJg8npmzkrMkPNK9EHw/s400/DHabowoXgAAQI_4.jpg" width="400" /></a></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">6. Clearly,
people are exposing themselves to more and more digital and social media, as
they search for information about products & Services.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">7. Consumers
use SM to search for information about products, purchase and consume them, and
communicate with others about their experiences.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">8. Marketers
have to respond to this fundamental shift by increasing their use of digital
marketing channels to target customers. </span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">9. Rest
assured that future consumer marketing will largely be carried out in digital
settings, particularly social media and mobile. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinIw5rMtGE78Wkx_rHbr1myWUmlWsFih6RaFySX2fivxToAP5tzUFpvY-M5HMK8nWymEn2XMbmDzPQH_AGwffrarpc0NWCf78ibzLM5JTOtuUH8rxRYMlfgzpGCIZFTJhzTwhteIeOgjjw/s1600/DHailUrXcAADprx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="381" data-original-width="500" height="303" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinIw5rMtGE78Wkx_rHbr1myWUmlWsFih6RaFySX2fivxToAP5tzUFpvY-M5HMK8nWymEn2XMbmDzPQH_AGwffrarpc0NWCf78ibzLM5JTOtuUH8rxRYMlfgzpGCIZFTJhzTwhteIeOgjjw/s400/DHailUrXcAADprx.jpg" width="400" /></a></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"></span> </div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">10. It is
therefore necessary for businesses to invest in consumer research to examine
and understand consumer behavior in the digital era.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">11. As you
embrace digital channels please note the ever-changing nature of the
digital/social media/mobile environments. It’s important.</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"></span></span> </div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">By Mwebya Fred</span></span></div>
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<span lang="EN" style="color: #14171a; font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><a href="mailto:mwbyfred@gmail.com">mwbyfred@gmail.com</a></span></span></div>
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Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com13tag:blogger.com,1999:blog-613467975642937194.post-24776772318732542552017-08-02T10:18:00.000+03:002017-08-02T10:19:42.444+03:00Meet the 11 exciting Ugandan ventures in the GrowthAfrica Acceleration Programme, 2017<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcI6n2t9Vqr0X8qAAlTOWEKh_2sQBhHXfRt1jVc5cvOJldqG02OLJBgBJ54bAoLnRl9lL3GnjUqJecGn9MAPmdof9y0fwdRNud3-cf1MGG7UFQE_dSj3DRBhsIv4SWUX6hDAOAnaFXBGFr/s1600/DGNF0bZXcAEsROE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="571" data-original-width="720" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcI6n2t9Vqr0X8qAAlTOWEKh_2sQBhHXfRt1jVc5cvOJldqG02OLJBgBJ54bAoLnRl9lL3GnjUqJecGn9MAPmdof9y0fwdRNud3-cf1MGG7UFQE_dSj3DRBhsIv4SWUX6hDAOAnaFXBGFr/s400/DGNF0bZXcAEsROE.jpg" width="400" /></a></div>
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><strong>By <span style="color: black; font-size: 14pt; line-height: 115%;"><span style="color: black; mso-themecolor: text1;"><a href="http://www.twitter.com/sonitamasha" target="_blank">Muthoni Njenga</a></span></span></strong><span style="color: black; font-size: 14pt; line-height: 115%;"><o:p></o:p></span><br />
<span style="font-family: "times new roman"; font-size: small;">
</span></span><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">GrowthAfrica is excited to have on board it’s
just started second Ugandan cohort of 11 impactful Ugandan ventures. They cut
across various industries; fashion retail, coffee manufacturing and social
entreprise for conservation, e-commerce, education, transport and ride hailing,
renewable energy, telematics, apiculture and financial inclusion. The ventures
are joining the <a href="http://www.twitter.com/GrowthAfrica" target="_blank">GrowthAfrica</a> Acceleration Programme 2017, which targets
innovative, ambitious and committed entrepreneurs and ventures equipping them
with business and growth strategies, business models, leadership, investment
readiness and access to investment.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">The ventures were selected after a rigorous
multi-phased selection process which focused on the viability of their
businesses, the strength of the teams, and their potential to solve challenges
through innovative products or services.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">The 11 ventures are:<o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">1.BOLD
Kampala<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">BOLD Kampala is an award-winning retail outlet, housing over thirty clothing
and accessory brands from six different African countries. The BOLD
platform is designed specifically for African entrepreneurs in the fashion
industry. BOLD’s mission is to increase the support of the African
fashion industry, both locally and internationally and through its work
it has been able to create employment for more than 100 tailors / artisans
that they work with regularly.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.boldinafrica.com/"><span style="color: black; mso-themecolor: text1;">www.boldinafrica.com<br />
</span></a>Facebook: <a href="http://www.facebook.com/Boldinafrica"><span style="color: black; mso-themecolor: text1;">www.facebook.com/Boldinafrica<br />
</span></a>Twitter: <a href="http://www.twitter.com/boldinafrica"><span style="color: black; mso-themecolor: text1;">www.twitter.com/boldinafrica</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">2.Gorilla
Conservation Coffee<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Gorilla Conservation Coffee (GC Coffee) is a social enterprise created through
a partnership between Conservation Through Public Health (CTPH) and Worldwide
Fund for Nature Switzerland. GC Coffee pays a premium price for 100% Arabica
premium coffee from smallholder coffee farmers bordering Bwindi Impenetrable
National Park improving their lives, which in turn helps to protect the
gorillas and their habitat.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.gorillaconservationcoffee.org/"><span style="color: black; mso-themecolor: text1;">www.gorillaconservationcoffee.org<br />
</span></a>Facebook: <a href="http://www.facebook.com/GorillaConservationCoffee"><span style="color: black; mso-themecolor: text1;">www.facebook.com/GorillaConservationCoffee<br />
</span></a>Twitter: <a href="http://www.twitter.com/GCCoffee1"><span style="color: black; mso-themecolor: text1;">www.twitter.com/GCCoffee1</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">3.Intelworld<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Intelworld is an online commerce platform that enables businesses to sell
through digital channels like mobile and web and get paid via mobile money
(MTN, Airtel) and bank cards (visa, MasterCard, Amex). The clients include
large telecoms selling airtime, bill payers, event organizers, insurance companies,
online retailers, schools and more. The mobile channel is called Xente app.
Customers can purchase from the easy to use Xente agency application since
agents are spread across the country<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website:<a href="https://intelworld.co.ug/"><span style="color: black; mso-themecolor: text1;"> www.intelworld.co.ug<br />
</span></a>Facebook: <a href="http://www.facebook.com/intelworldinternational"><span style="color: black; mso-themecolor: text1;">www.facebook.com/intelworldinternational<br />
</span></a>Twitter: <a href="http://www.twitter.com/intelworld_int"><span style="color: black; mso-themecolor: text1;">www.twitter.com/intelworld_int</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">4.Lipa
Mobile<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Lipa Mobile’s flagship product “mPocket – mSomesa” which is a virtual digital
transaction platform where parents, students and school administrators/
teachers exchange tuition, pocket money and vital student/ school information.
The platform transcends into an opportunity for quality discount shopping for
the ecosystem and an SME business opportunity for the school teachers / school
administration.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.lipamobile.com/"><span style="color: black; mso-themecolor: text1;">www.lipamobile.com<br />
</span></a>Facebook: <a href="http://www.facebook.com/LipaMobile"><span style="color: black; mso-themecolor: text1;">www.facebook.com/LipaMobile<br />
</span></a>Twitter: <a href="http://www.twitter.com/LipaMobile"><span style="color: black; mso-themecolor: text1;">www.twitter.com/LipaMobile</span></a></span><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><o:p><span style="font-family: "times new roman"; font-size: small;"><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijhCctABGxDuaXtxiwKbukH2DnPFHuwwNszdlz4fP7bjZfEkSAVhS8f64dJ3JuAJuBZK7Yy5xBtmnjSLvVaX-75zYReOIB6nZdhxgfd9NCLEDKwptvNbuAc-KwnoyZK5pKBSpNhLBfYxmC/s1600/DGM97nnXoAAciUp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="797" data-original-width="1200" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijhCctABGxDuaXtxiwKbukH2DnPFHuwwNszdlz4fP7bjZfEkSAVhS8f64dJ3JuAJuBZK7Yy5xBtmnjSLvVaX-75zYReOIB6nZdhxgfd9NCLEDKwptvNbuAc-KwnoyZK5pKBSpNhLBfYxmC/s400/DGM97nnXoAAciUp.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="wp-caption-text">
GrowthAfrica’s CEO Johnni Kjelsgaard together with the entrepreneurs</div>
</td></tr>
</tbody></table>
</span><strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">5.Ugabus<o:p></o:p></span></b></strong><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><br />
UgaBus is an e-ticketing company for buses operating across East Africa that
enables travellers to buy bus tickets online through secure mobile money and
card payment options. The company has a total of 200 routes on their platform
and works with 19 bus companies. UgaBus also provides a smart ticketing gadget
used at the ticketing stations, eliminating fraud and the need for manual keying
in of data and physical files.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.ugabus.com/"><span style="color: black; mso-themecolor: text1;">www.ugabus.com<br />
</span></a>Facebook: <a href="http://www.facebook.com/UGABUS"><span style="color: black; mso-themecolor: text1;">www.facebook.com/UGABUS<br />
</span></a>Twitter: <a href="http://www.twitter.com/UgabusUg"><span style="color: black; mso-themecolor: text1;">www.twitter.com/UgabusUg</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">6.Smartwatch
Solutions<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Smartwatch deals with mobile asset management, e-commerce, information systems
and management, logistics and feet management and security installations.
Smartwatch Solutions aims to increase safety on roads, homes, offices and reduce
environmental risk through superior maintenance and operations standards as
well as to increase profitability in Safety and Transport sector.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.smartwatchsolutions.com/"><span style="color: black; mso-themecolor: text1;">www.smartwatchsolutions.com<br />
</span></a>Facebook: <a href="http://www.facebook.com/SWSUganda"><span style="color: black; mso-themecolor: text1;">www.facebook.com/SWSUganda<br />
</span></a>Twitter: <a href="http://www.twitter.com/SWSolutionsUG"><span style="color: black; mso-themecolor: text1;">www.twitter.com/SWSolutionsUG</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">7.Global
ICT Solutions/ International Airtime Top Up</span></b></strong><br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><o:p></o:p></span></b></strong><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">International Airtime Top Up primarily targets low to medium income earners for
ICT and financial inclusion who can only afford to send small amounts of money,
enabling instant airtime and money transfers across 250+ mobile networks
worldwide that this venture partners with in over 100 countries and 80
destination currencies at low cost. It also targets people who do not
have bank accounts.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://internationalairtimetopup.com/"><span style="color: black; mso-themecolor: text1;">www.internationalairtimetopup.com</span></a><br />
Facebook: <a href="https://www.facebook.com/InternationalAirtimeTopUp"><span style="color: black; mso-themecolor: text1;">www.facebook.com/InternationalAirtimeTopUp</span></a><br />
Twitter: <a href="https://twitter.com/AirtimeTopUp"><span style="color: black; mso-themecolor: text1;">www.twitter.com/AirtimeTopUp</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">8.Bee
House<o:p></o:p></span></b></strong><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Bee House provides services to beekeepers such as: bee product supplies, bee
training and bee keeping equipment. Bee House also buys bee products such as
honey, wax, propolis, bee venom and then adds value to the products by
processing and packaging the same. The venture’s products are widely
distributed in Uganda through supermarket chains, wholesale shops and hotels.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Facebook: <a href="http://www.facebook.com/Bee-House-Products-Ltd-361630933917916/"><span style="color: black; mso-themecolor: text1;">www.facebook.com/Bee-House-Products-Ltd-361630933917916/<br />
</span></a>Twitter: www.<a href="https://twitter.com/BeeHouse14"><span style="color: black; mso-themecolor: text1;">twitter.com/BeeHouse14</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">9. GRS
Commodities</span></b></strong><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"></span><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><br />
GRS Commodities is a renewable energy company that produces off-grid solar
electricity for sale to households and small businesses in rural grid areas in
Uganda that have no access to the main electricity grid infrastructure.
Customers purchase electricity through a mobile phone enabled payment system
that generates a code after the customer sends their payment through mobile
money.<o:p></o:p></span><br />
<br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Website: <a href="http://www.grscommodities.com/"><span style="color: black; mso-themecolor: text1;">www.grscommodities.com</span></a><o:p></o:p></span><br />
<br />
<strong><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">10. Eco
International Solutions<o:p></o:p></span></b></strong><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"><br />
Eco offers solar energy products and solar powered products that cater to the
needs of individual users and organisations. This venture specialises in
providing solar solutions to the off the grid rural population as well as urban
population who view green energy as the next generation source of energy. In
addition, the company sells high quality improved charcoal stoves and
briquettes on order.</span><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;"></span><br />
<span style="color: black; font-family: "calibri" , "sans-serif"; font-size: 14pt;">Originally Published on <a href="http://growthafrica.com/meet-11-exciting-ugandan-ventures-growthafrica-acceleration-programme-2017/">http://growthafrica.com/meet-11-exciting-ugandan-ventures-growthafrica-acceleration-programme-2017/</a> <o:p></o:p></span></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com0tag:blogger.com,1999:blog-613467975642937194.post-68539743803805041132017-07-25T16:01:00.001+03:002017-07-25T16:03:08.940+03:00It's Not Social Media Strategy, its Business Content Strategy. <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNmkjBoG_0483meMarxH06EeAi69BVQKY30szHjbB3SQLOsc0ratC0pywiKFxyxQqhHUXjsj9n2pcwIdBTsCGyW6oh17sbwlIyX4SNYCnIMI5AhaNGGg6MqDVuWcmbxgGRypOz2GCZ5hnK/s1600/9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="852" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNmkjBoG_0483meMarxH06EeAi69BVQKY30szHjbB3SQLOsc0ratC0pywiKFxyxQqhHUXjsj9n2pcwIdBTsCGyW6oh17sbwlIyX4SNYCnIMI5AhaNGGg6MqDVuWcmbxgGRypOz2GCZ5hnK/s400/9.jpg" width="400" /></a></div>
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<span style="font-size: 14pt;">Allow me to express my very
huge disappointment in some of the so many traditional brands that have been
misled to thinking there is something called Social media strategy as a standalone
strategy. I know if you are reading this article you are now confused why I
claim there is no such a thing as social media strategy but content
strategy. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 14pt;">First things first, <o:p></o:p></span></div>
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<span style="background: white; font-size: 14pt; letter-spacing: 0.4pt;">Some may see that there is no need for a
social media strategy definition. Surely it’s obvious what it is!</span><span style="font-size: 14pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">Recently the marriage of SEO and social media has dazzled
marketers with the consequential rise in content marketing. As a result the
opportunities to use social media more strategically have taken second place or
been lost.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">There are three compelling reasons for using social media:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Marketing</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
understanding customers, developing brand awareness and fit to customer
acquisition.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Employee
Engagement</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – developing company culture,
improving internal collaboration and recruiting talent.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #4a4a4a; font-family: "symbol"; font-size: 10.0pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Collaboration</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
creating social spaces to collaborate with partners, suppliers and customers.</span><span style="color: #4a4a4a; font-size: 14.0pt; letter-spacing: 0.4pt;"><o:p></o:p></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbMjcxeGuuOK1MaYJeGs7h2Qmu7gicYRg_3WEcQ-KAc8DCvRen_cMN13RUWqUiACbDmmYtVMeF1iS7sDrBLTdunkDOogTo9Be04UAJugk490IwIv_VzBoQXxGctmAS6dLBZH0S0Ea-VvhM/s1600/social-media-innovation-800x585.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="585" data-original-width="800" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbMjcxeGuuOK1MaYJeGs7h2Qmu7gicYRg_3WEcQ-KAc8DCvRen_cMN13RUWqUiACbDmmYtVMeF1iS7sDrBLTdunkDOogTo9Be04UAJugk490IwIv_VzBoQXxGctmAS6dLBZH0S0Ea-VvhM/s400/social-media-innovation-800x585.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">Unifying how social media fits to the overall business <b>CONTENT STRATEGY</b> is crucial to build
and grow a business. Social media plays an unusual role in that it fuses
together the building of a brand internally and externally. Internally it forms
part of ‘the way we do businesses, which in itself forms and establishes the
culture of a business. Externally, it is not only the outward communications
mix, but the reactions and opinions to those communicating both good and/or
bad: the conversations that determine brand reputation.<o:p></o:p></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">As a discipline social media crosses HR (recruitment),
sales, marketing, customer service, suppliers and partner relationships and
sets the tone of the culture within the business.<o:p></o:p></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">Fitting into the Overall Business Strategy:<o:p></o:p></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">The question “What is strategy?” has ignited hours of
debate amongst academics and management thinkers alike. This perhaps is a good
indicator of why there is no one single definition of strategy and why businesses struggle
with it as a mystery thing to date. So producing a definition then for what is
a social media strategy promises to be no less controversial. Let’s look at
this <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPJWPWGCZvtT6aoAYyFUXJ0cZpy_proMelEX64q6ZUsCtFS8q_kkhRy1uIzu7KO8iMhXJvu_pPXgGlFqkJPgRz_pHONg-q2ByxXET0H9Mlvmx6ZG7rBOOzFpwfp20RaeI0EfH-n8ZWo1gX/s1600/blog2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="152" data-original-width="731" height="82" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPJWPWGCZvtT6aoAYyFUXJ0cZpy_proMelEX64q6ZUsCtFS8q_kkhRy1uIzu7KO8iMhXJvu_pPXgGlFqkJPgRz_pHONg-q2ByxXET0H9Mlvmx6ZG7rBOOzFpwfp20RaeI0EfH-n8ZWo1gX/s400/blog2.PNG" width="400" /></a></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Goals</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
the aims of the business, its purpose and what it wants to achieve.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Strategy</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
defines how you will achieve your goals: the plan.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Objectives</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
are the specific details and accompanying measures.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-size: 14pt; letter-spacing: 0.4pt;">Tactics</span></b><span style="font-size: 14pt; letter-spacing: 0.4pt;"> –
tactics are specific actions.<o:p></o:p></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 14pt; letter-spacing: 0.4pt;">I doubt if there is
one definition of a social media strategy that everyone could agree with, but let’s
dig deeper and throw more light on this puzzling aspect of business. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNZTsf2QKGo-EMlYWjtZarYGc9MrZw7bHvlDDS8gyqqHatcpc78NEE2LeBatr-t9_7Q3vrTqOtc2PF4hzECFbFJ4IZGpDXkOSHwFGL1_2VLpvPQ-FUJ9Ni08nRJaiojVZ3iPZ6Ra9Gk6Na/s1600/collaborative-spaces.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="342" data-original-width="350" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNZTsf2QKGo-EMlYWjtZarYGc9MrZw7bHvlDDS8gyqqHatcpc78NEE2LeBatr-t9_7Q3vrTqOtc2PF4hzECFbFJ4IZGpDXkOSHwFGL1_2VLpvPQ-FUJ9Ni08nRJaiojVZ3iPZ6Ra9Gk6Na/s400/collaborative-spaces.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">The goal of this blog is to get businesses to look at the
main principles of social media, step back from the hype (which is
mostly marketing focused) and revisit what they could do to help fuel growth.
In particular it is how businesses can collaborate together at a local level
that has the potential for innovation. Together businesses can form beneficial
alliances that could </span><span style="font-size: 18.6667px; letter-spacing: 0.533333px;">fulfill</span><span style="font-size: 14pt; letter-spacing: 0.4pt;"> requirements that normally would go to larger
businesses through a clear understanding of a business content strategy and
social media strategy. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">As a matter of fact we are now witnessing a second phase
of social media where marketplaces facilitate people sharing resources and work
e.g. <a href="https://www.uber.com/" target="_blank" title="uber"><span style="color: black; text-decoration-line: none;">Uber</span></a>, telecommunications companies, beverage companies and
many brands. This is a clear indication that in phase one power was
concentrated to the brands themselves but in phase two it’s concentrated in the
hands of individuals who are trusted and respected in society, many currently
call them Influencers. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVG9B4dl-siMDvOQvHarGTJdL1GJoi86nzqyltEW-nOON2gW5g5t9MAp539JFZBNaMUn8jp1Ui9fU3melOlGAupXv_3Le_JzX6vrnA9vXSIplGyz071mkRrROM4EKdT8cSjoGEEHHuLS2v/s1600/new-marketplaces.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="260" data-original-width="383" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVG9B4dl-siMDvOQvHarGTJdL1GJoi86nzqyltEW-nOON2gW5g5t9MAp539JFZBNaMUn8jp1Ui9fU3melOlGAupXv_3Le_JzX6vrnA9vXSIplGyz071mkRrROM4EKdT8cSjoGEEHHuLS2v/s400/new-marketplaces.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
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<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;"><b>Building blocks for social media
strategy:</b><o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Marketers reading this are probably
already two steps ahead thinking about social media marketing plans, tactics
and tools for the future. <o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">But let’s just put the brakes on that train of thought and
go back a few steps to what every business starts with – its business strategy.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg31weg5-bSHAsUj15a14Lm9_Q968uFk24QuPLZ29Py3VVnY93OB8KQcMJUYgAdvMls5ZLjp027UuOMxITfRJ67211klKXtpSQ-7IZ-9ZjlvoGcyEnwDBKR_0TRWippa-p3OPoiJKBOwKTV/s1600/social-media-business-strategy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="553" data-original-width="539" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg31weg5-bSHAsUj15a14Lm9_Q968uFk24QuPLZ29Py3VVnY93OB8KQcMJUYgAdvMls5ZLjp027UuOMxITfRJ67211klKXtpSQ-7IZ-9ZjlvoGcyEnwDBKR_0TRWippa-p3OPoiJKBOwKTV/s400/social-media-business-strategy.jpg" width="388" /></a></div>
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<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
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<span style="font-size: 14pt; letter-spacing: 0.4pt;">A target audience is another way of describing the desire
for a business to build relationships. It is relationships that brands desire
not just transactions. Relationships create a sustainable business model and
offer businesses life time value from customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">It is useful to understand what makes up a business Content
strategy (broad terms) so we can understand how a social media strategy then
needs to work alongside this to achieve business goals.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">If we dismantle a business strategy we can use it to piece
together a social media strategy and look at the links between the two.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0G7SWu3x1mWLMVYh_ANJpiICFOLQhy2EGs-TzWeV2YmgrdaVypGxBp2BkoN7orSsVpv81QNpENTlnMz-o5WNJfYPkRIJp9Xj9Kp_XNowNq2zS2hR3hTuoK_AZ3d9DPKlxddS39gQD5zIZ/s1600/business-strategy-planning.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="216" data-original-width="700" height="122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0G7SWu3x1mWLMVYh_ANJpiICFOLQhy2EGs-TzWeV2YmgrdaVypGxBp2BkoN7orSsVpv81QNpENTlnMz-o5WNJfYPkRIJp9Xj9Kp_XNowNq2zS2hR3hTuoK_AZ3d9DPKlxddS39gQD5zIZ/s400/business-strategy-planning.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Customers</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – profiling and targeting
customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong style="box-sizing: border-box;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Analysis</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – gathering and analyzing
relevant information needed to make strategic decisions.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong style="box-sizing: border-box;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Value</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – determining a
competitive value proposition.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong style="box-sizing: border-box;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Planning</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – the planning
process – financials, risk assessment and strategic choices to achieve goals.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong style="box-sizing: border-box;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Resources</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – skills,
experience, headcount, capital, suppliers, partners…needed to achieve the plan.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><strong style="box-sizing: border-box;"><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Objectives</span></strong><span style="font-size: 14pt; letter-spacing: 0.4pt;"> – the
specific details to implement the plan and measure it.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Whilst these are common elements in the definition of a
business strategy how they come together and their meaning vary enormously. You
can simply get into a game of semantics.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">In business basics the strategy defines the what, who,
how, and why you use resources to win the hearts, minds and business of
customers. Strategy and planning is not purely mechanical. Both employees and
customers react and vote with their feet not just on price or wages.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">For employees the culture of a business
and how it is perceived on social media can play a huge part on talent
acquisition (<a href="http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work?language=en" style="background-position-x: 0px; background-position-y: 0px; box-sizing: border-box; transition: all 0.1s ease-in-out;" target="_blank" title="ted talks employee engagement"><span style="color: black; text-decoration-line: none;">it’s not just about the money</span></a>).<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Resources sounds a cold term and employees don’t always do
justice to how critical the people within a business plays in its success. The culture
of a business can make or break a business and has a massive impact on customer
service.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">The key in terms of strategy is that both employees and
customers are not fixed inanimate objects. They are humans that are part of
bigger social settings (offline and online) that influence their behavior, their
decisions and their perceptions of your business. They and the ways they
communicate and behave changes constantly due to technology e.g. mobile, social
networks but also the many other factors that then form part of a strategic
plan e.g. political, legal, economic and environmental.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Internally relationships determine company culture which
if done well can create a formidable competitive advantage. Now this may seem
like common sense but many businesses focus on marketing without listening to
their customers or brand name on social media. Many likewise do not consider
their social media silence or corporate social media face as destructive. Yet
from the outside in stale, bland and pushed business communications that purely
aim to improve SEO or generate potential leads shows a gap in how social media
is being used.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">There is often a disconnect between sales and marketing
use of social media and the consequences to the broader business.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">So what exactly is Social Media Strategy?<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">A social media strategy then must
consider how social media can be used and if it is needed:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l4 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">for
social communications internally and externally<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l4 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">to
harness value from collaborative relationships<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l4 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">as
a tool to manage and monitor brand reputation (internally and externally)<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l4 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;"><br /></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Earlier I mentioned the fact that businesses need to build
relationships and this is perhaps the defining point about social media is that
it offers tools and methods to not only facilitate conversations, sharing of
information and collaboration BUT it also forges relationships</span><span style="color: #4a4a4a; font-family: "calibri" , sans-serif; font-size: 14.0pt; letter-spacing: 0.4pt;">.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlAkHhYjd6cEy1yXoYVytCwgCdo1sTei0VP-wn3YVnDxnDlyzRIk-m3gIF9q-2jsnQj5r3Lj7RS6iiCzBtOYiBwvx1PRjh0xcxy-M7fHIflpeFv4Fx7mWEQkKb8XsWUaJ4glkiGC7S4Xpj/s1600/social-media-strategy-definition-diagram.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="200" data-original-width="700" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlAkHhYjd6cEy1yXoYVytCwgCdo1sTei0VP-wn3YVnDxnDlyzRIk-m3gIF9q-2jsnQj5r3Lj7RS6iiCzBtOYiBwvx1PRjh0xcxy-M7fHIflpeFv4Fx7mWEQkKb8XsWUaJ4glkiGC7S4Xpj/s400/social-media-strategy-definition-diagram.jpg" width="400" /></a></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="color: #4a4a4a; font-family: "calibri" , sans-serif; font-size: 14.0pt; letter-spacing: 0.4pt;"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">So the main difference is in how you develop
relationships, what value they offer as a potential for your business and what
resources you then need to use (including technology/tools). Relationships vary
in value. If you for instance are looking to promote a new organic face cream as
a product, you might target high profile women bloggers who have a large social
following. If a blogger endorsed your product and was willing to promote it to
their audience the value of this relationship would be significant.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21.0pt;">
<span style="font-size: 14pt; letter-spacing: 0.4pt;">A social media strategy defines the <b>why</b> do
we want to do this?<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Social media needs to consider the
relationships the business needs to develop, the types of relationships (number
of people, type, who, context, relevance…) and the communications processes. Because
of the dispersed nature of these relationships the brand becomes part of the
way of doing business. The standards, routines, culture and leadership cascade
across real world communications by water coolers and equally across social
networks. Governance then determines policies, guidelines, processes, and
educational resources to guide your relationships and provide consistency for
your brand.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">I would therefore like to define in
the following way;<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><i><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">A social media strategy defines the relationships, their
value and sets out a plan to harness them to achieve a particular goal or set
of goals.</span></i></b><b><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;"><o:p></o:p></span></b></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">This view of strategy sees a business
as part of a wider set of networks that involve social interactions and levels
of influence that then determine a business’s capabilities to access resources
(e.g. talent, funding…) and organize these to achieve its goals.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Businesses can align a social media strategy to many
different goals:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">improve
rate of innovation and new product development<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">improve
knowledge management (reduce duplication of work)<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">gain
crowd sourcing investment<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">acquire
customers<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">to
improve quality of talent applying for jobs<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 30.0pt; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10pt; letter-spacing: 0.4pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-size: 14pt; letter-spacing: 0.4pt;">to
save costs on operations with suppliers<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Social media has to be tied to solid business goals that
deliver a clear and tangible benefit to the business. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4a997pJ6HAZxei36YA9BX4QBII2BAClIiK-sXoXZPG7O6Vvqn3Ra1XbENL4vIeAgdweK3fnJ-ieWGrmCYpj30rwrSlqj29ycWy2qW-vmQIEPgE_ZlkTy3Sr1YzYGb1XNLevS_sfHkD4Bw/s1600/social-business-strategy-practice-800x515.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="515" data-original-width="800" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4a997pJ6HAZxei36YA9BX4QBII2BAClIiK-sXoXZPG7O6Vvqn3Ra1XbENL4vIeAgdweK3fnJ-ieWGrmCYpj30rwrSlqj29ycWy2qW-vmQIEPgE_ZlkTy3Sr1YzYGb1XNLevS_sfHkD4Bw/s400/social-business-strategy-practice-800x515.jpg" width="400" /></a></div>
<br />
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; text-transform: uppercase;">A NOTE FOR SMALL BUSINESSES</span></b><span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;"><o:p></o:p></span></div>
<div style="background: white; margin-bottom: 21.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">So this all may seem as though it is
purely focused on those businesses that can afford the time for big strategic plans
that have lots of resources and people to play with.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Well small businesses a lot to gain from using a well
thought through content strategy and social media strategy. Forming alliances
and collaborative spaces that are local can result in new revenue streams that
allow small business to compete with much larger organizations. Social networks
offer some of these benefits, but they are dispersed and informal.<o:p></o:p></span></div>
<div style="background: white; box-sizing: border-box; margin: 0in 0in 21pt;">
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt;">Formal collaborations ARE NOT networking spaces or simple
networking groups – they are formal places that companies can submit tenders,
see examples of collaborative projects and have visibility of capabilities.<o:p></o:p></span></div>
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;">I
have covered more than I initially intended in this blog post. But as the
titles suggests it is thoughts on a social media strategy and Content Strategy
definitions. I would like to know what you think about social media strategy and
business content strategy, write your thoughts in the comment box.</span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;"><br /></span>
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;">By Mwebya Fred</span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;">mwbyfred@gmail.com</span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;">www.twitter.com </span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 14pt; letter-spacing: 0.4pt; line-height: 107%;"><br /></span></div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com30tag:blogger.com,1999:blog-613467975642937194.post-79825129208066798422017-07-24T09:48:00.000+03:002017-07-24T09:51:56.493+03:00My Growth Africa Accelerator Bootcamp Experience - #UgandaCohort2017<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5CDej3Y7SKdwCGtmeFr9_9dPNhyphenhyphenxxKf7y63jAoEh6b5Gt9GTVuZe6y76VYcMhx_VbeBtdJK0APo6FUtvlgd9i1T5H67dm2fuGSYo4QUT17JmQ81c24N_tJkEFQFNN0QIPhhFYp2csJbtu/s1600/CaptureWE.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="547" data-original-width="1344" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5CDej3Y7SKdwCGtmeFr9_9dPNhyphenhyphenxxKf7y63jAoEh6b5Gt9GTVuZe6y76VYcMhx_VbeBtdJK0APo6FUtvlgd9i1T5H67dm2fuGSYo4QUT17JmQ81c24N_tJkEFQFNN0QIPhhFYp2csJbtu/s400/CaptureWE.PNG" width="400" /></a></div>
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<span style="font-size: 14.0pt; line-height: 107%;">The journey
started when we applied to the Growth Africa accelerator program 2017.
Initially the application process looked a little complicated because it
involved answering a few provided questions that clearly would explain what our
startups were all about. I was lucky to be part of the Global ICT team that
made it to the final list with ten other startups. <o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglXr8hs4eS6EdY_PhPXJLHyExEvA62bjmkxY3rd9-Ljuj36w3bWzKF6Ow947F7KzNozWM6LMxi_XBwqOG70WaGIkZuAMtdtNwMzG10HUYQpUKzDeI_jrZ_ouo4a1H1tfl63IFRyT7l2400/s1600/DD-a1VfWsAAb69C.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1200" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglXr8hs4eS6EdY_PhPXJLHyExEvA62bjmkxY3rd9-Ljuj36w3bWzKF6Ow947F7KzNozWM6LMxi_XBwqOG70WaGIkZuAMtdtNwMzG10HUYQpUKzDeI_jrZ_ouo4a1H1tfl63IFRyT7l2400/s400/DD-a1VfWsAAb69C.jpg" width="400" /></a></div>
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<span style="font-size: 14.0pt; line-height: 107%;">The final
eleven startups were all expected to attend a five day boot camp that took
place at the Innovations Village Ntinda – Kampala. After having gone through
the interviews as individual startups, it was now time for the eleven of all
the finalists to come together and open up to one another as we exhaustively
revisited our startup purposes, visions and missions in a much broader way. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">Being new to
other members from other startups, day one was about introduction of both the
growth Africa team and the particular startup team members that were present.
At this stage we hardly knew what we were getting into hence the mixed feelings
of excitement and curiosity poised on our faces. Unlike the usual introduction process of your
name and the company we work for being narrated individually, this time round
we were put in pairs and we were supposed to introduce our teammates within our
different pairs. This made it very easy to create the team spirit within our
pairs on the first day. I must say it was an exciting experience to get the
journey started. <o:p></o:p></span><br />
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<span style="font-size: 14.0pt; line-height: 107%;">Despite all
the things we had been told on the first day, we all still knew we had come to
the boot camp for one major reason, you guessed right, we wanted to get access
to investors who would invest in our startups and we grow. Sometimes it’s a
very common thing with entrepreneurs to think that all we need to have our
startups grow is MONEY. We were no unique to this kind of sentiment about money
and startups until we realized that we actually had a lot of gaps within our
organizations that would still curtail the growth of the startup even if we had
been given money that day. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">Take it or
not, money is not the only factor you need to grow, for a moment sit down and
ask yourself these questions before we continue;</span></div>
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<span style="font-size: 14.0pt; line-height: 107%;"><o:p></o:p></span><span style="font-size: 14.0pt; line-height: 107%;">1.What is the
purpose of our startup business?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">2.What is our
vision both external and internal?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">3.What is our
mission and how do we intend to achieve it?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">4.Who is our
intended customers and where are they located currently?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">5.How will our
start up make money to be sustainable for growth?<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;">Just to
mention but a few questions, I am very sure many of us that have started
business or intended to start a business have asked a few of those questions
during the startup infant stages. I am not quite sure those questions were
fully answered well but I must emphasize that the Growth Africa program
prepared us to be able to deeply answer the above questions exhaustively. This
was done through the Business Model Map and Business Compass Model sessions.
Within the business model map were able to fully focus on the following; <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 14.0pt; line-height: 107%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-size: 14.0pt; line-height: 107%;">Understanding
the underlying need of our startup and how this connects with our purpose and
impact. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 14.0pt; line-height: 107%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-size: 14.0pt; line-height: 107%;">Understanding
the value proposition of our startups and establishing how well the value that
is being propositioned is. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 14.0pt; line-height: 107%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-size: 14.0pt; line-height: 107%;">Fully
understanding our product/service, customers and users, how we intend to market
and promote our products so as to be able to reach our targeted consumers. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 14.0pt; line-height: 107%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-size: 14.0pt; line-height: 107%;">Deep
focus on segmentation, branding, competitive situation, external realities,
production process and the supply chain. </span><br />
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<span style="font-size: 14.0pt; line-height: 107%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMscaSmgDqEZ_OhDI4JiuUW4RZ01LTij-9ngYQQxX4AcnHqeox3K7sAkS5oDguPWgDf-i0fg9LRHrsj67yaeRT6K49acLnJTI9GsvA0vz1s-6LpyfPUj4o1mVeVr1Xip3HXtTimSIMqLwC/s1600/DEgxxjtXYAEe5kF.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="797" data-original-width="1200" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMscaSmgDqEZ_OhDI4JiuUW4RZ01LTij-9ngYQQxX4AcnHqeox3K7sAkS5oDguPWgDf-i0fg9LRHrsj67yaeRT6K49acLnJTI9GsvA0vz1s-6LpyfPUj4o1mVeVr1Xip3HXtTimSIMqLwC/s400/DEgxxjtXYAEe5kF.jpg" width="400" /></a></span></div>
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<span style="font-size: 14.0pt; line-height: 107%;"> </span><span style="font-size: 14pt;">Quite often startups can fail to grow or succeed as a result
of poor leadership. The growth and success of any organization is directly
correlated to their leadership style and organizational culture. While at the
boot camp, Growth Africa invited many renowned business leaders and local
investors to closely share with the cohorts on the aspects of leadership as
founders and also as individuals that want to build teams. </span><span style="font-size: 14pt;">The program will also contain a number of growth Labs that
will tackle different aspects of our businesses. I now know that this program
is far more important to the lives of business founders and the growth of our
startups. </span><span style="font-size: 14pt; text-indent: -0.25in;">I am excited for what is yet to come in the coming six months.</span></div>
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<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-size: 14pt; text-indent: -0.25in;"> By <a href="http://www.twitter.com/ugaman01" target="_blank">Mwebya Fred</a></span></div>
</div>
Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-70836964334731431552017-06-29T21:13:00.000+03:002017-07-02T16:02:09.204+03:00Introducing the new International Top Up Card<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdFacEjg0CUOInQncpwEbZY_V3lVPVyA4e8uy8sMgzKCVoWQ-R5BZTq4uVV91qbY1quQOuxbAK7W38e0LC4c-lT14-flDd9Yq8GEOMlzfBBVQW6V9luJ1rBBOiMbIVAieuy4dXMGzaDK-b/s1600/internationalairtimetopup_Become_a_Reseller.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="260" data-original-width="403" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdFacEjg0CUOInQncpwEbZY_V3lVPVyA4e8uy8sMgzKCVoWQ-R5BZTq4uVV91qbY1quQOuxbAK7W38e0LC4c-lT14-flDd9Yq8GEOMlzfBBVQW6V9luJ1rBBOiMbIVAieuy4dXMGzaDK-b/s400/internationalairtimetopup_Become_a_Reseller.jpg" width="400" /></a></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">Entebbe,
Uganda</span></b><span style="font-family: "arial" , sans-serif; font-size: 16pt; line-height: 107%;"> - International Airtime Top Up™ has introduced a new
International Top Up Card, to send and receive airtime instantly to more than 3
billion mobile phones worldwide that are connected across 250+ mobile network
operators (MNOs) they partner with in East Africa and over 100 countries.</span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">The International Airtime Top Up™ Card is available at
selected outlets initially in Entebbe, Kampala and Bwindi Impenetrable National
Park in Uganda. The card face value is 16,000 Uganda Shillings, which is
equivalent to $5 USD to send mobile top ups to the destination country currency
including, Kenya Shillings, Burundi Franc, Rwanda Franc, Tanzania Shillings,
South African Rand, Central African Franc, Euro and USD. There are no
transaction fees with International Airtime Top Up as compared to traditional
money transfer worldwide services.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">International Airtime Top Up™ service is targeting low to
medium income people and businesses for financial inclusion, to enable them
transfer small values to mobile phones across borders. It also targets people
in underserved and unbanked markets who do not have access to banks. This
includes traders, students studying abroad, tourists, business travelers,
migrant workers and refugees on the move.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">How to recharge and top up mobile phones worldwide across
networks, countries and currencies with International Airtime Top Up™ Card via
their website<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">1. Go to <a href="http://www.intlairtimetopup.com/" style="background-color: white;">www.intlairtimetopup.com</a> using any smart phone, laptop or computer worldwide <o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">2. Select country to send top up to e.g. Burundi<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">3. Select Payment Method (International Top Up Card)<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">4. Enter your International Airtime Top Up Card number
e.g. 7825715<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDcnFXcZr_RTEuBX_Y_QRDXdgbHuHfIwPMG3SC5T8B_lePZZwDARSRowuaN6SHiuQyHUxTe-0wwrj42JAdSCdhtA5NXvdm15ocmkqonGhtWy3UvMGsgT2qCTzv-lMof9v3D_Lr-gtWLVid/s1600/iat+002.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="430" data-original-width="290" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDcnFXcZr_RTEuBX_Y_QRDXdgbHuHfIwPMG3SC5T8B_lePZZwDARSRowuaN6SHiuQyHUxTe-0wwrj42JAdSCdhtA5NXvdm15ocmkqonGhtWy3UvMGsgT2qCTzv-lMof9v3D_Lr-gtWLVid/s640/iat+002.png" width="427" /></a></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">5. Enter the phone number to be recharged without country
code e.g. 704000000 for Econet Burundi<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">6. Press Top Up now<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCPQKlrreQ0IHNXi0aFAuF-E6lRnuRwXh6_SLNIyXQip9lBKaS5_HC8K5ORjyGq24gtgXI-SVKcgtSe1-GECT4TXDkyULVG6VqbJtaenHY_ZJVIufvKP42ffVpxMKDXL4X7MdIXvOm512M/s1600/iat+004.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="374" data-original-width="267" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCPQKlrreQ0IHNXi0aFAuF-E6lRnuRwXh6_SLNIyXQip9lBKaS5_HC8K5ORjyGq24gtgXI-SVKcgtSe1-GECT4TXDkyULVG6VqbJtaenHY_ZJVIufvKP42ffVpxMKDXL4X7MdIXvOm512M/s640/iat+004.png" width="454" /></a></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">What is even more interesting is that for one to use this
card via the website, there are no service charges. This International Top Up
Card is likely to answer the most challenging problems that travelers, business
men & women and International Students face within the region.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">Click here on other ways <a href="http://internationalairtimetopup.com/en-mmenu-12-How-to-Pay">How to
access International Airtime Top Up™ services.</a> <o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">With the current economic integrations and common market
zones, I highly believe the International Airtime Top Up™ Card will be the key
in enabling smaller value airtime transfers at affordable rates within the East
African Community.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;">In talking to Lawrence Zikusoka, Co-Founder and CEO,
International Airtime Top Up™, they are working on a Mobile Money Top Up Card,
to send and receive money instantly to phones across other mobile money
networks in the East Africa emerging markets.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 16.0pt; line-height: 107%;"><a href="http://www.twitter.com/ugaman01" target="_blank">MwebyaFred</a></span><span style="font-size: 14.0pt; line-height: 107%;"><o:p></o:p></span></div>
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Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com1tag:blogger.com,1999:blog-613467975642937194.post-67275812457974307692017-05-31T16:35:00.000+03:002017-05-31T17:26:41.295+03:0010 Secrets of Highly Successful Crowdfunding Campaigns.<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju2GC9eQ-BNamfhLMRQ_EeMkjEnuwe5SJD1KueA2lZkb3snqAfaq07DeKBd3O6vU6l6SXnnTE_bMIpgsoq5rROIPrmzZIgmeydFD54QVKBhmDQt2j2vzPHmbYR_rrRDOMs6GmjZsVhGK7n/s1600/B11w6iSIIAA6-e6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="600" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju2GC9eQ-BNamfhLMRQ_EeMkjEnuwe5SJD1KueA2lZkb3snqAfaq07DeKBd3O6vU6l6SXnnTE_bMIpgsoq5rROIPrmzZIgmeydFD54QVKBhmDQt2j2vzPHmbYR_rrRDOMs6GmjZsVhGK7n/s400/B11w6iSIIAA6-e6.png" width="400" /></a></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">As
<a href="https://twitter.com/akabbocrowdfund?lang=en" target="_blank">crowd funding</a> makes gains in popularity, the battle for page views and pledges
has become increasingly competitive, especially on portal sites that feature
thousands of live projects at once. This clearly means that the competition is
very stiff and hence understanding the best ways to create winning a campaign
is very instrumental.<span style="mso-spacerun: yes;"> </span>The good news is
that we now have locally built platforms that people can use to raise funds.
One of such platforms is the <a href="http://akabbo.ug/" target="_blank">Akabbo Crowdfunding</a> Platform. </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">So how do
you ensure that you have optimized your campaign for success? We have taken a
look at a number of recently funded projects on various crowd funding platforms in
order to identify some of the techniques, strategies, and crowd funding secrets
that will give you the best chance of meeting your goals.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy1Z0_PBi23Pd1R2geT89-l_IBrpQ3jxi7P8Rh6NdC_x4FbdnpcpOrqQJgP6fR8Fiq0Y1zLGES1r7eZksDgBvn1a_uMXKvSYNMGxA0fR1ptHlVEGHUiTgF4WaVXpCTsLCDhIwB8u46zqFr/s1600/10cf-10-everyone.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="250" data-original-width="660" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy1Z0_PBi23Pd1R2geT89-l_IBrpQ3jxi7P8Rh6NdC_x4FbdnpcpOrqQJgP6fR8Fiq0Y1zLGES1r7eZksDgBvn1a_uMXKvSYNMGxA0fR1ptHlVEGHUiTgF4WaVXpCTsLCDhIwB8u46zqFr/s400/10cf-10-everyone.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span> </div>
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<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">1.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Prepare Your Face Off.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span> </div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You can use crowd funding to help validate ideas before they are fully
realized, but if your campaign comes across as half-baked then your audience is
not going to invest.<span style="mso-spacerun: yes;"> </span>People don’t want
to back a campaign that’s not going to work and you cannot use crowd funding as
a shortcut to avoid properly fleshing out your ideas.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"></span></span> </div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">2.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Strategic Social Media.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span> </div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You don’t need a blanket presence on social media, though the wider your
reach the better. Pick the networks that best match your marketing and content
strategies and where your potential supporters are most likely to be found.
Don’t forget to customize your promotion to suit each platform too. Make great
hashtags that can push your campaign widely. Hashtags also make it very easy to
follow up on different stories on social media. Its very true that a successful
social media crowd funding campaign will gain more leverage than one that has
ignored social media. </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">3.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Produce Great Video Clips:<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Video clips give visitors a better idea of your project — they can see
you or your product in action rather than clicking through a series of static
images. They are also labor-intensive, so don’t attempt to put together a clip
if you don’t have the time, resources and expertise is required. An
amateur-looking video is not going to convince anyone to get involved, and at
worst, could damage your campaign’s credibility.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">It’s usually well worth paying for help to make your video pitch the best
it can be because of the investment it will attract.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">4.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Create a Helpful Media Page.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You have no doubt seeing some of the most popular crowd funding projects
covered in the press, but this won’t happen if you don’t have a solid website
and some press materials that journalists can download. Even if you are a
one-man show, don’t rely on your Facebook page to do it all. If journalists
can’t find more information about your project and some high-resolution
pictures to illustrate their features, they may choose to promote a different
project instead. Take some time and create attractive press releases to always avail
updates on your campaigns. </span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">5.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Don’t Ask for Money Immediately<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Tell your story and share your enthusiasm for your project, and people
will naturally want to add their support. Remember that your supporters are
giving you money with the expectation of getting something back: they want to
receive a return on their investment, whether it’s a physical product or an
emergency relief operation that swings into action. What’s more is, supporters
could pledge as little or as much as they liked.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">6.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Build Interest Before You Close</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span> </div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Even before you launch a crowd funding campaign, you can drum up interest
in your project or your business. With a solid fan base in place, your campaign
will get off to a good start. Make good use of bloggers and influencers to
create buzz about your campaign before launching it. If you don’t already have
a community to tap into, try and get the attention of a handful of influential
figures who might be interested in your project.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhxV4KGaOaXGZW6hJYkjt9yiNzx8ftN7TV3TlA6XoZdCj2OcQYh5CEQO_kkxCwbE08rEUhqWRXI7aHU4boYHjKInZYJy7R_94n3QcrgxWe4TuDkk4OJJ04RsBweAhQMLrQHOpF8cLtYn8_/s1600/10cf-05-money.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="250" data-original-width="660" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhxV4KGaOaXGZW6hJYkjt9yiNzx8ftN7TV3TlA6XoZdCj2OcQYh5CEQO_kkxCwbE08rEUhqWRXI7aHU4boYHjKInZYJy7R_94n3QcrgxWe4TuDkk4OJJ04RsBweAhQMLrQHOpF8cLtYn8_/s400/10cf-05-money.jpg" width="400" /></a></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"></span></span> </div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">7.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Communicate Often<o:p></o:p></span></span></div>
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</div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Whether it’s good news or bad, keep your backers and potential backers in
the loop. Post regular updates on your crowd funding page, and keep the process
going after the campaign has ended: The real work begins after the campaigns to
ensure everyone gets what they pledged.</span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">8.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Keep It Personal<o:p></o:p></span></span></div>
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</div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Introduce yourself and team to let your supporters meet the people behind
your project regardless of whether you are an established company or an
up-and-coming startup. Always consider the humor and personality in your
crowd funding campaign.</span></span></div>
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</div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">9.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Appeal to Your Existing Fans.<o:p></o:p></span></span></div>
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</div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Consider the fans and supporters that you already have, making your
project goals and rewards something that these people are going to be ready to
identify with. Once all your old fans are on board it is very easy to attract
new fans to the campaign. </span></span><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";"></span></span></span></div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";"></span></span></span> </div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: "calibri";">10.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">Appeal
to Everyone Else<o:p></o:p></span></span></div>
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</div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">You can create a campaign that has broad appeal at the same time as
paying special attention to your existing supporters. One of the best ways to
do this is by creating a reward scheme with many different price points. Even
if you cannot offer a physical reward for a $1 (UGX 3500) donation, you could
still give these pledgers early access to your product or a credit within your packages.<o:p></o:p></span></span></div>
<div style="text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";">There’s no way of guaranteeing crowd funding success, but by studying the
projects, strategies, and crowd funding secrets that have worked for others, you
can certainly maximize your chances. Like any other business venture,
crowd funding is crucial process that starts long before the doors are opened,
and long after the campaign has closed.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-align: left;">
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "calibri";"><o:p></o:p></span></span> </div>
<div style="text-align: left;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 14pt; line-height: 115%;">Whether you are a startup founder or a charity
event manger try out these tricks as you sign up on the Akabbo Crowd funding
platform.</span></div>
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Tout Mediahttp://www.blogger.com/profile/11461900726172112533noreply@blogger.com0