Tout Media

Establish your Twitter presence Your profile shows the world who you are, and first impressions count. Every element should showcase your best content and accurately reflect your business identity. Here’s an overview of the five different parts of a Twitter profile and some best practices to keep in mind as you build your business’ home on Twitter. 1.     Your Twitter @username  Your username, also known as your handle, is your unique identifier on Twitter. It can contain up to 15 characters and should help people easily find your business. Your name appears on top of your username. They can be the same — but they don’t have to be. 2.     Your profile photo    Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it will be shown as the icon in every Tweet you post. 3.     Your bio  You have 160...

    Many people around the world attach different values and importance of social media to the lives of those that use the social web tools. Various experts have always said the strong networking capabilities that the web 2.0 tools provide are what have seen many of the social media platforms grow rapidly. As the case in the rest of the world especially the west, where the social web has tremendously given boost to many already established and upcoming businesses; so is the case in Uganda. After growing hefty numbers of online friends, people realized how important these online relationships had become and unquestionably thought out on how to promote and have their small side businesses grow. Facebook and Twitter are among the most commonly used platforms for promoting small side businesses that either owned by employed corporates and young university students or fresh graduates. Due to the fact that social media allows the user to upload a lot of visual conten...

  Many companies and business leaders have continuously shunned the adaptation of a social media strategy simply because they have not had an opportunity to learn what the Social web has to offer.   But first things first, let me define what Social Media is so that it ceases being such a mysterious business tool. Social Media is the collective of online communications channels dedicated to community based input, interaction, content sharing and collaboration. These can be websites and applications dedicated to forums, microblogging, social networking, social bookmarking and social curation. Examples include among others Twitter, Facebook, Pinterest, LinkedIn, Google+ etc. It’s undeniably true that the internet had little meaning to businesses until today when businesses are able to share content directly with their existing and future customers, partners and suppliers. In the late 1950’s , the proponents of Word of Mouth Marketing began to reflect on the importance o...