Tout Media

  By Mwebya Fred ; @Ugaman01   Whether it's Hieroglyphics, Cave dwellings, Fireside chats or Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the mediums through which we do this are changing, the concept remains the same. In fact the changing times of technology have even made storytelling much simpler than ever before, the internet is a great asset. With platforms like Facebook, Twitter, LinkedIn, Blogger and WordPress, your ability to tell your story is simpler today than it was 20 years ago.     Something happens in our heads, in our brains, when we hear stories. Think about it – how much do you retain, when sitting in a classroom, or watching someone show you a PowerPoint presentation? Now think about how much you retain when your best friend tells you a story about something that recently happened? When we are be...

For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you willl be in doing just that. I am Mwebya Fred , and I have been in the online marketing for over 6 years. I train online and social media marketing to youths, and I help companies improve their commercial effectiveness. In this article, I will share with you a structured way to think about consumer behavior. I will share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I will also cover the step by step process that consumers use in just about every buying situation in my next article. If you work in marketing now, this curated article can help you sharpen your skills, and add more depth to your current programs, but you don't have to be in marketing to study consumer behavior. If...

  Successful social media marketing strategies involve carrying out four key steps before a full marketing campaign is launched. These key steps can also be carried out for an existing social media marketing campaign or one that is not generating the desired performance in relation to the investment of time and resources. Step 1 - Carry out preliminary online market research to answer the following questions: •Who is the target audience? This question can be in terms of gender, age, region and any other factor of interest. For example an insurance company may be more interested in dealing with companies than individuals. This requires an understanding of pushing a B2B (Business to Business) or B2C (Business to Customer) strategy. •What content/trends are most appealing to the target audience? You may not have the capacity to fully qualify what kind of content appeals to your target audience but once you learn the platforms and common topics of discussion in your ...

Social media marketing has several benefits for businesses, and in particular, small businesses that have a limited budget for marketing campaigns. The main benefits of social media marketing include: 1. Social media marketing allows small businesses compete at the same level as large businesses. It does not matter whether you are a startup limited business or personal brand, social media gives you an opportunity to compete favorably with the already existing businesses in the industry at an affordable cost. 2. Social media marketing allows a business communicate directly with the target market in an informal setting. There has never been a greater time for businesses to connect directly with their customers like what social media offers. The customer business engagement not only strengthens relationships but is also a recommended channel for delivering informative and valuable communication to the customers as well as collecting feedback. 3. Social media marketing al...

Human-to-human connections are the heart and soul of business despite the fact that many business owners ignore it. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you are based or how much funding your startup has. Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you are producing infographics, cosmetics, wine, soft beverages, writing copy for a Facebook ad, or writing a free online guide ...