Tout Media

  This article was inspired by a twitter thread that I wrote on my handle about 7 Marketing Trends to help you DOMINATE Social Media - #7Ways 1. Small Businesses will eat big brands. This is because most big brands are terrible at social media and online content. Authenticity and storytelling is how small companies win. Allow your consumers to fully understand you and your products. “Authenticity is something that gets a brand genuine Customers.. Great Storytelling increases their love to Engage. Which means you winning “ by @fortunedavid 2. Video is going to dominate the future of social media and storytelling. There is too much written content and visual is next. “Yes I admit Video Marketing is the Future on social media marketing . Brands should jump onto the Visual content wagon.”- By @fortunedavid When you see companies like Facebook, Twitter, Sanpchat, Instagram, Whats App, Instagram investing in Video, it’s a sign of the future. “Also I believe bran...

The Role of Digital and Social Media Marketing in Consumer Behavior. How consumers are influenced to behave in a specific manner towards brands. The thread initially appeared on my twitter handle . Click here   1. In this thread, I am deeply going to discuss how consumers can use Social Medai to tell their experiences and become brand influencers. 2. When brands provide useful information to their customers as to why they do the things they do, then this empowers customers & consumers. 3. 3. Brands also need to remember that consumers have multiple selves due to possessing multiple online "personas" on SM different platforms. 4. Well informed and educated customers become the true sound for brands through sharing their experiences via blogs, vlogs and SM posts. 5. Many brands make a mistake by thinking being a celebrity is being an influence, this is not true. Influencers need to be your customers. 6. If you want celebrities to become your brand infl...

  This Thread closely looks at how consumers’ experience, influence, and are influenced. It was originally featured on my twitter handle , click here for details on twitter. 1. Let’s focus on (i) consumer digital culture, (ii) digital advertising, (iii) Mobile and (iv) online Word of Mouth (WOM). 2. Using the internet, social media, mobile apps, and other digital communication technologies has become part of people’s daily lives. 3. Today, Younger people (the next generation of mass consumers) are increasingly spending time online, an average of 20.5 hours per week. 4. Over the last decade the number of hours spent online by adults has more than doubled. This makes digital and social media a real Force. 5. Worldwide there are now more than 2 billion people using social media & Facebook alone now has approximately 1B active users per day.   6. Clearly, people are exposing themselves to more and more digital and social media, as they search for infor...

By Mwebya Fred Twitter: @Ugaman01   Many small and large businesses in Uganda and Africa at large have realized the massive importance of social media in marketing and increasing sales. Although this is the case many brands find it very confusing on how to get started with their social media marketing. We have engraved down some of the major laws that can help you get effective results with your Social Media Marketing. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help you build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1. The Law of Listening. Success with social media and c...

By Mwebya Fred I t’s a great moment that we are able to share with you our deep analysis and vision on what road the Social Media industry is Taking in 2016. First and foremost allow me to welcome you and wish you a blessed year full of success and victory in every aspect of your life. The year 2015 has seen social media stand to the challenge of solving commercial and social challenges through development of various features for Example the Facebook safety mark that is used in times of catastrophe like floods, extreme terrorist attacks etc. Twitter and Snapchat also came up with features that simplified and saved on the readers time used in search of the major stories by activating highly curated content that suits your industry.   Twitter adopted Twitter Highlights and Snapchat adopted Story explorer which offer users a closer look at significant events in their city as they happen. LinkedIn revealed an all brand mobile app that has massively grown engagement and the ...

#1.  Optimize your social media profiles. Incorporate the right keywords that describe your business, contacts and website link. Ensure to simplify #2.  Use your analytics to determine frequency and timing of posts . Social media is a 24/7 beast but not all your followers are active. #3.  Post a good mix original and external content. Post relevant articles, posts, blogs, and news for your followers & fans on Social Media. #4.  Follow the “90-10 rule while posting on Social Media ” 90% of your content should be valuable and 10% promotional. Do not over Promote. #5.  Showcase your brand's character socially , Post about Company events, employee highlights & some of the general happenings around your Brand. #6.  Localize your brand content.  Your clients attach more meaning to Social Media content that is focused at addressing their Everyday issues. #7.  Engage, engage and engage ! Be responsive when people co...

For ages, business power has rested in Land, Capital, Labor and Entrepreneurship. The degree of effective acquisition and usage of these factors always put organizations ahead of the rest in their respective industries.   This kept consistent until the spell when the internet came into existence thereby making information another huge and relevant factor in business and industry operations.   A few companies and organizations that could afford setting up websites did so however many organizations were slow in adopting the use of websites. Year after year, companies slowly but steadily realized the role of information in operation of business and markets, they adopted to the usage of websites.  Subsequently, the company websites all had information though limited in nature and Information Communication Technologies (ICT) had to come into play to enable the spread of the information through phones mainly land lines , email and fax machines. There arose the mo...