Tout Media

THREAD: PART 01: After 3 months of real meditation and research, Here is What I Think the Future of Social Media Marketing is Going to be. Please read Every single insight here because it matters. Enjoy 1. Social Media is the new age of media and the arena of attention. It is therefore very important for brands to fully lay a foundation to be able to remain relevant in the market. 2. We are going to live in the age of the thank you economy where people's emotions and feelings come first before they make decisions to buy products. Influencers will have more power than internal brand marketing teams. 3. Brands will need to start fully rebranding to products that relate to their customers and their passions. For example CocaCola producing customized Coke bottles for influential figures and their fans like Ugaman Coke. 4. Let me make this clear, the biggest asset we all trade in on Social Media is the Attention of customers and fans. The faster brands learn this the...

Allow me to express my very huge disappointment in some of the so many traditional brands that have been misled to thinking there is something called Social media strategy as a standalone strategy. I know if you are reading this article you are now confused why I claim there is no such a thing as social media strategy but content strategy.  First things first,  Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is! Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost. There are three compelling reasons for using social media: ·       Marketing  – understanding customers, developing brand awareness and fit to customer acquisition. ·       Employee Engagement  – developing company ...

By Mwebya Fred: If you own a small business, you need geographical targeting (geo-targeting). This allows you to target a specific audience geographically (city, state or town, or even country), then it is imperative you have a ‘local’ PPC( Pay Per Click), SEO (Search Engine Optimization) ,and even social media strategy that focuses on geo-targeting. Google’s special feature to Geo-Location, where IP addresses of websites are assigned a geographic location to effectively filter search results. So How Does Geo-Targeting Affect Your Business? Let’s explain geographical targeting with an example. Let’s just say, you own a restaurant in Kampala, Uganda, and your target audience is ‘anyone living in Kampala’. In fact, you want to be listed as one of the top restaurants in Kampala, so what would be the ideal course of action? You would need to get your restaurant registered in Google Places (rebranded as ‘Google My Business’ a while ago) and start implementing local o...