Tout Media

The Role of Digital and Social Media Marketing in Consumer Behavior. How consumers are influenced to behave in a specific manner towards brands. The thread initially appeared on my twitter handle . Click here   1. In this thread, I am deeply going to discuss how consumers can use Social Medai to tell their experiences and become brand influencers. 2. When brands provide useful information to their customers as to why they do the things they do, then this empowers customers & consumers. 3. 3. Brands also need to remember that consumers have multiple selves due to possessing multiple online "personas" on SM different platforms. 4. Well informed and educated customers become the true sound for brands through sharing their experiences via blogs, vlogs and SM posts. 5. Many brands make a mistake by thinking being a celebrity is being an influence, this is not true. Influencers need to be your customers. 6. If you want celebrities to become your brand infl...

For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you willl be in doing just that. I am Mwebya Fred , and I have been in the online marketing for over 6 years. I train online and social media marketing to youths, and I help companies improve their commercial effectiveness. In this article, I will share with you a structured way to think about consumer behavior. I will share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I will also cover the step by step process that consumers use in just about every buying situation in my next article. If you work in marketing now, this curated article can help you sharpen your skills, and add more depth to your current programs, but you don't have to be in marketing to study consumer behavior. If...