Tout Media

  By Mwebya Fred ; @Ugaman01   Whether it's Hieroglyphics, Cave dwellings, Fireside chats or Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the mediums through which we do this are changing, the concept remains the same. In fact the changing times of technology have even made storytelling much simpler than ever before, the internet is a great asset. With platforms like Facebook, Twitter, LinkedIn, Blogger and WordPress, your ability to tell your story is simpler today than it was 20 years ago.     Something happens in our heads, in our brains, when we hear stories. Think about it – how much do you retain, when sitting in a classroom, or watching someone show you a PowerPoint presentation? Now think about how much you retain when your best friend tells you a story about something that recently happened? When we are be...

By Mwebya Ftred, @Ugaman01 First of all let me explain this , Social media is not the internet as many people call it these days. Social media are website applications used to communicate through instant messaging and postings both visual and written content. Hence Social media is the current state of the Internet due to the fact that social tools are more applied by almost 80% of the total internet users across the globe. There are numerous uses of Social Media depending on your interests, industry and intentions although there are some that are fundamental uses. These include; 1. Social Communication Tool. Social Media is a social tool for communication between people. These tools connect people of similar interests,backgrounds and passions. Some platforms like Twitter will let you communicate to anyone while others will only let you connect with only the people that you know. Whatever the situation is ,we just need to appreciate this fundamental use of Social media ...

By Mwebya Fred Twitter: @Ugaman01   Many small and large businesses in Uganda and Africa at large have realized the massive importance of social media in marketing and increasing sales. Although this is the case many brands find it very confusing on how to get started with their social media marketing. We have engraved down some of the major laws that can help you get effective results with your Social Media Marketing. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help you build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1. The Law of Listening. Success with social media and c...

  When social first became a popular way for businesses to reach their customers in a friendly and conversational way, the landscape was very different. Facebook over the years have made it more difficult to get good reach for free and Twitter has become far noisier When it comes to choosing which social media platforms you will utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you have decided is best suited for your company. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, its better you become awesome on a few of them. How do you decide which platforms are best for your needs? Here's a brief overview of the most significant platforms as they pertain to your business needs. Pinterest Pinterest is billed as a content-sharing service that allows members to pin or post ph...

For ages, business power has rested in Land, Capital, Labor and Entrepreneurship. The degree of effective acquisition and usage of these factors always put organizations ahead of the rest in their respective industries.   This kept consistent until the spell when the internet came into existence thereby making information another huge and relevant factor in business and industry operations.   A few companies and organizations that could afford setting up websites did so however many organizations were slow in adopting the use of websites. Year after year, companies slowly but steadily realized the role of information in operation of business and markets, they adopted to the usage of websites.  Subsequently, the company websites all had information though limited in nature and Information Communication Technologies (ICT) had to come into play to enable the spread of the information through phones mainly land lines , email and fax machines. There arose the mo...

It seems Retro to be talking about brand awareness through Social Media and Blogging, but many businesses especially service oriented still struggle to make their content stick. Content only does its job when the right people see the right posts and shares, and many marketers still struggle with this more than content creation itself. In a world where information is accessible to the wider community in society, it becomes relevant to create content that will clearly provide knowledge and information to the consumer, supplier and other business partners. Organizations that help their clients and partners make informed decisions always have a wider margin of customers brand loyalty than those that do not participate in helping their clients make informed choices. There are factors that cannot be underestimated when it comes to brand awareness for any organization that is operating business. These include; Find Your Market        It’s too ...