Why Geographical Targeting is Crucial to Local Business.
By Mwebya Fred: If you own a small business, you need geographical targeting (geo-targeting). This allows you to target a specific audience geographically (city, state or town, or even country), then it is imperative you have a ‘local’ PPC( Pay Per Click), SEO (Search Engine Optimization) ,and even social media strategy that focuses on geo-targeting. Google’s special feature to Geo-Location, where IP addresses of websites are assigned a geographic location to effectively filter search results. So How Does Geo-Targeting Affect Your Business? Let’s explain geographical targeting with an example. Let’s just say, you own a restaurant in Kampala, Uganda, and your target audience is ‘anyone living in Kampala’. In fact, you want to be listed as one of the top restaurants in Kampala, so what would be the ideal course of action? You would need to get your restaurant registered in Google Places (rebranded as ‘Google My Business’ a while ago) and start implementing local o...