How to Create a Compelling Twitter content strategy.
Compelling content will help you attract new followers and keep them engaged over time. There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged. 1.Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey. 2.Use visuals in your Tweets. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach u...
