Tout Media

Over the 2nd last weekend of May 2019 I visited the western part of Uganda to meet up with other Ugandans using technology to do business and execute their day to day jobs under a social event dubbed Ugandans On Technology Night ( #UOTNightWesternUg). This event is a social networking event that brings together people doing business on digital platforms so as to enhance physical relationships and also to foster stronger networking between individuals doing different activities online. There is a truth that many of us know is real but we are being reluctant to believe that its not a passing fad, that truth is the Internet and how it's steadily affecting and changing every aspect of human life from the food we eat to the transport systems, communication and health research. Developing economies are spending more money into designing programs based on the internet so as to improve the economic and social status of their people although this is not a strategy that has been ado...

Many times brands and businesses employ people everyday throughout the year but many of these employees stay in these companies for the sake of having got a job and their core results is the salary paid to them. In fact if you were to do a survey in most of the companies around your location, you would discover that almost 80% of the employees do not know their company's Mission and Vision statements. There is a reason why i do not agree sometimes with companies that hire special brand ambassadors besides their employees to create more brand awareness by telling the brand story to the world. You and me know when employees leave the business premises , they too interact with a huge number of people, from family members to friends and strangers. Hence taking measures to teach all your employees your brand story will equally bring you results just like the hired third party ambassadors. But how exactly can employers encourage their staff to learn and tell the brand story, the ...

THREAD: PART 01: After 3 months of real meditation and research, Here is What I Think the Future of Social Media Marketing is Going to be. Please read Every single insight here because it matters. Enjoy 1. Social Media is the new age of media and the arena of attention. It is therefore very important for brands to fully lay a foundation to be able to remain relevant in the market. 2. We are going to live in the age of the thank you economy where people's emotions and feelings come first before they make decisions to buy products. Influencers will have more power than internal brand marketing teams. 3. Brands will need to start fully rebranding to products that relate to their customers and their passions. For example CocaCola producing customized Coke bottles for influential figures and their fans like Ugaman Coke. 4. Let me make this clear, the biggest asset we all trade in on Social Media is the Attention of customers and fans. The faster brands learn this the...

  This article was inspired by a twitter thread that I wrote on my handle about 7 Marketing Trends to help you DOMINATE Social Media - #7Ways 1. Small Businesses will eat big brands. This is because most big brands are terrible at social media and online content. Authenticity and storytelling is how small companies win. Allow your consumers to fully understand you and your products. “Authenticity is something that gets a brand genuine Customers.. Great Storytelling increases their love to Engage. Which means you winning “ by @fortunedavid 2. Video is going to dominate the future of social media and storytelling. There is too much written content and visual is next. “Yes I admit Video Marketing is the Future on social media marketing . Brands should jump onto the Visual content wagon.”- By @fortunedavid When you see companies like Facebook, Twitter, Sanpchat, Instagram, Whats App, Instagram investing in Video, it’s a sign of the future. “Also I believe bran...

  It’s always a special moment to celebrate the day you were born but its most important to find out the reason why. Today 28 th March marks a special moment as I close the gap in my late twenties. I am glad that I have been able to learn and find out the things that I passionately care about, in fact I have even invested in some of my passions which means my twenties have not gone to a waste. Here are 20 things I would advise everyone to check out; THREAD: A   Note to Self on this Special Day. #HappyBirthdayUgaman 1. The biggest asset you have got in your twenties is Self Awareness.   2. You have not been so successful at relationships but its ok, invest more time and make time for everything.   3. Life will hit you hard at times but you must make sure that the last thing to do is Giving Up. 4. Spend (at least) 1 weekend /month away from others, working on a form of art (with no expectation of economic gain)   5. Sell your TV ...

While more recent headlines in magazines and newspapers have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years. Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea. Today, we will review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want. 1. Create a business profile First things first; select your username (or handle). If you have other social media presences, such as a Facebook Page, Instagram account, check to see if those handles are available on Twitter, and if so, claim that name immediately. Consistency across platforms is incredibly impo...

By Mwebya Ftred, @Ugaman01 First of all let me explain this , Social media is not the internet as many people call it these days. Social media are website applications used to communicate through instant messaging and postings both visual and written content. Hence Social media is the current state of the Internet due to the fact that social tools are more applied by almost 80% of the total internet users across the globe. There are numerous uses of Social Media depending on your interests, industry and intentions although there are some that are fundamental uses. These include; 1. Social Communication Tool. Social Media is a social tool for communication between people. These tools connect people of similar interests,backgrounds and passions. Some platforms like Twitter will let you communicate to anyone while others will only let you connect with only the people that you know. Whatever the situation is ,we just need to appreciate this fundamental use of Social media ...

Let me start by defining Millenials in a simpler and clear way for everyone to understand. Millenials are youths both female and male that were born between 1984 to around 1994. Its complicated to learn and understand this group but it has even become harder in the social media age. Talk to any current CEOs about employing these young people and then they will express their excitement by emphasizing how good they are at technology and how miserable they are at EQ (Emotional Intelligence) and work behavior. But what is the real challenge affecting today's youths? You may doubt it but here is my take on what I think is the prime problem; the youths have been lied to that all is simple and that they can live a fancy lifestyle without struggles. This behavior is particularly exhibited in the way youths interpret  the meaning of success and how fast they want to live a flamboyant lifestyle without putting in the work. If you have been watching the so called motivati...

For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you willl be in doing just that. I am Mwebya Fred , and I have been in the online marketing for over 6 years. I train online and social media marketing to youths, and I help companies improve their commercial effectiveness. In this article, I will share with you a structured way to think about consumer behavior. I will share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I will also cover the step by step process that consumers use in just about every buying situation in my next article. If you work in marketing now, this curated article can help you sharpen your skills, and add more depth to your current programs, but you don't have to be in marketing to study consumer behavior. If...

  Compelling content will help you attract new followers and keep them engaged over time.  There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged. 1.Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey. 2.Use visuals in your Tweets. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach u...