Social Media Vs Tourism:
By Mwebya Fred While attending the recently concluded Pearl of Africa Tourism Expo 2015, I clearly discovered we are not telling enough stories of the amazing potential sources of foreign exchange in our country. The event was centered more on Family and Travel which means accommodation service providers, car hire and different air carriers were all present at the expo. Despite the fact that the Tourism Expo was free of charge, the attendance was good but not as much as one would have expected. Being a Social Media enthusiast; I took out to twitter and other social media platforms to find out the Social stories that were being shared with the Event’s official hash tag #POATE2015. Twitter dominated with the highest number of the posts followed by Facebook. Before we go deeper into how the Ugandan Tourism industry can leverage on the Social web tools, I decided to reach out to the team that was behind the Pearl of Africa Expo 2015 to hear their views on how main stream and S...