Tout Media

My girlfriend hates it when I sit on the laptop for too long so I had to wait for her to go to bed for me to write this article. It is my usual behavior that at the beginning of the year to put out my thoughts either in a blog or in a live video on one of my social media platforms but unfortunately i am doing this on the 10th day of 2020. I am a bit shocked that I let this happen but I am also happy that I found the energy to do this late in the night when the whole world around me was so quiet and the only sound heard was that of birds.  The first thing that comes to my mind when I think about 2020 is the fact that its 10 years since I started practicing my passion in 2009 of writing stories to market products. You may ask yourself how come I found this passion and picked it on and my answer will shock many of you, I am very passionate about letting others know about the stuff that I know and the best way to do that is to tell the story the way I cherish best to win attenti...

1. Self awareness is a very major key for everyone trying to venture out into influencer marketing. Knowing your capabilities, limits and passions will greatly help you deliver better results.  2. Build a community to ensure that you are not an island on the internet. Its very important to belong to a community online for easy networking and support for one another. The community you belong to or build must be one that is closely linked to your passions. 3. Build your social capital, becoming influential does not only require you to have huge numbers of followers but a good stream of social capital. The best way to build this is by ensuring that you physically participate in networking events. 4.   Know what you are talking about, in other wards master you game. The reason why some people never become influential is because they speculate too much and leave their followers with no option apart from doubting them. Always know and understand the points of emph...

Naomi Mutua   The following influencer tips were shared by Naom i Mutua in one of her Twitter sessions where she shares ideas about social media and how to become a digital media rock star. "I have been on both sides... as an influencer and as an agency rep. However... there are some things that creatives / influencers can do to improve their value and uptake of their work. This is strictly my opinion. "- Naomi Mutua 1. On influencers: You must be clear on your work and your niche. Lots of influencers have lost their believability cause of hopping around brands and promoting everything. Your audience sees through it. As an influencer, it means you have an opinion that is often heard, whether your audience agree with it is another thing. But swaying the audience is key. Hence term influencer. In addition, the notion of an influencer has changed. Our opinion leaders used to be people in higher authority or positions. Now, our peers and likes are also shaping o...