Tout Media

Allow me to express my very huge disappointment in some of the so many traditional brands that have been misled to thinking there is something called Social media strategy as a standalone strategy. I know if you are reading this article you are now confused why I claim there is no such a thing as social media strategy but content strategy.  First things first,  Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is! Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost. There are three compelling reasons for using social media: ·       Marketing  – understanding customers, developing brand awareness and fit to customer acquisition. ·       Employee Engagement  – developing company ...

  Compelling content will help you attract new followers and keep them engaged over time.  There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged. 1.Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey. 2.Use visuals in your Tweets. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach u...