Tout Media

THREAD: PART 01: After 3 months of real meditation and research, Here is What I Think the Future of Social Media Marketing is Going to be. Please read Every single insight here because it matters. Enjoy 1. Social Media is the new age of media and the arena of attention. It is therefore very important for brands to fully lay a foundation to be able to remain relevant in the market. 2. We are going to live in the age of the thank you economy where people's emotions and feelings come first before they make decisions to buy products. Influencers will have more power than internal brand marketing teams. 3. Brands will need to start fully rebranding to products that relate to their customers and their passions. For example CocaCola producing customized Coke bottles for influential figures and their fans like Ugaman Coke. 4. Let me make this clear, the biggest asset we all trade in on Social Media is the Attention of customers and fans. The faster brands learn this the...

By Mike Kordvani: Launching a startup is the dream of many. However, starting a startup that finds success is by no means a guarantee not matter how hard you work. The key to turning a killer idea into a killer business is to work both smart and hard, and one of the smartest decisions a leader of a startup could ever make is to choose not to work in an ordinary office building but to instead to go with a collective office.   What exactly is a Collective Office? A collective office is office space with an open floor plan that you can rent by the day, week, or month. Due to its open layout, a collective office often has a variety of different clients all working on their own businesses and dreams at the same time. Most collective offices also have meeting rooms for rent along with all sorts of perks.   Collective Offices Generate Synergy A collective office is a genuine Startup Accelerator because it generates synergy like no other work location can. ...

Allow me to express my very huge disappointment in some of the so many traditional brands that have been misled to thinking there is something called Social media strategy as a standalone strategy. I know if you are reading this article you are now confused why I claim there is no such a thing as social media strategy but content strategy.  First things first,  Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is! Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost. There are three compelling reasons for using social media: ·       Marketing  – understanding customers, developing brand awareness and fit to customer acquisition. ·       Employee Engagement  – developing company ...

Establish your Twitter presence Your profile shows the world who you are, and first impressions count. Every element should showcase your best content and accurately reflect your business identity. Here’s an overview of the five different parts of a Twitter profile and some best practices to keep in mind as you build your business’ home on Twitter. 1.     Your Twitter @username  Your username, also known as your handle, is your unique identifier on Twitter. It can contain up to 15 characters and should help people easily find your business. Your name appears on top of your username. They can be the same — but they don’t have to be. 2.     Your profile photo    Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it will be shown as the icon in every Tweet you post. 3.     Your bio  You have 160...

Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses. Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter. Discover what’s happening right now Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value. Increase your brand awareness Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads. Provide timely customer service People often talk about the products they use on Twitter, so it’s a natural p...

By Mwebya Fred: If you own a small business, you need geographical targeting (geo-targeting). This allows you to target a specific audience geographically (city, state or town, or even country), then it is imperative you have a ‘local’ PPC( Pay Per Click), SEO (Search Engine Optimization) ,and even social media strategy that focuses on geo-targeting. Google’s special feature to Geo-Location, where IP addresses of websites are assigned a geographic location to effectively filter search results. So How Does Geo-Targeting Affect Your Business? Let’s explain geographical targeting with an example. Let’s just say, you own a restaurant in Kampala, Uganda, and your target audience is ‘anyone living in Kampala’. In fact, you want to be listed as one of the top restaurants in Kampala, so what would be the ideal course of action? You would need to get your restaurant registered in Google Places (rebranded as ‘Google My Business’ a while ago) and start implementing local o...