Tout Media

Establish your Twitter presence Your profile shows the world who you are, and first impressions count. Every element should showcase your best content and accurately reflect your business identity. Here’s an overview of the five different parts of a Twitter profile and some best practices to keep in mind as you build your business’ home on Twitter. 1.     Your Twitter @username  Your username, also known as your handle, is your unique identifier on Twitter. It can contain up to 15 characters and should help people easily find your business. Your name appears on top of your username. They can be the same — but they don’t have to be. 2.     Your profile photo    Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it will be shown as the icon in every Tweet you post. 3.     Your bio  You have 160...

Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses. Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter. Discover what’s happening right now Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value. Increase your brand awareness Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads. Provide timely customer service People often talk about the products they use on Twitter, so it’s a natural p...