Step by Step, How to Measure and Assess Your Social Media Performance:
By Mwebya Fred Though many Ugandan companies have not yet embraced Social Media as a business operations tool, there are those that have already taken off time to invest in Social media. Those that have embraced the Social web have gone on to hire Social media mangers to run and guide the social media operations within the organization to match with the overall strategy. As dreadful as it may sound, a social media audit is probably the most important part of social media managers. It provides you with an overview of how’s everything going with your brand on social and it gives you something tangible to share with your team or clients and of course your boss. I don’t know about you but when I hear the words “social media audit”, I get the shivers. The truth is that working with spreadsheets is not my favorite thing in the world but it is definitely something that grows on you, you know what I mean? And that’s because at some point you realize that there are certain tasks you can...