Tout Media

Naomi Mutua   The following influencer tips were shared by Naom i Mutua in one of her Twitter sessions where she shares ideas about social media and how to become a digital media rock star. "I have been on both sides... as an influencer and as an agency rep. However... there are some things that creatives / influencers can do to improve their value and uptake of their work. This is strictly my opinion. "- Naomi Mutua 1. On influencers: You must be clear on your work and your niche. Lots of influencers have lost their believability cause of hopping around brands and promoting everything. Your audience sees through it. As an influencer, it means you have an opinion that is often heard, whether your audience agree with it is another thing. But swaying the audience is key. Hence term influencer. In addition, the notion of an influencer has changed. Our opinion leaders used to be people in higher authority or positions. Now, our peers and likes are also shaping o...

  This article was inspired by a twitter thread that I wrote on my handle about 7 Marketing Trends to help you DOMINATE Social Media - #7Ways 1. Small Businesses will eat big brands. This is because most big brands are terrible at social media and online content. Authenticity and storytelling is how small companies win. Allow your consumers to fully understand you and your products. “Authenticity is something that gets a brand genuine Customers.. Great Storytelling increases their love to Engage. Which means you winning “ by @fortunedavid 2. Video is going to dominate the future of social media and storytelling. There is too much written content and visual is next. “Yes I admit Video Marketing is the Future on social media marketing . Brands should jump onto the Visual content wagon.”- By @fortunedavid When you see companies like Facebook, Twitter, Sanpchat, Instagram, Whats App, Instagram investing in Video, it’s a sign of the future. “Also I believe bran...

The Role of Digital and Social Media Marketing in Consumer Behavior. How consumers are influenced to behave in a specific manner towards brands. The thread initially appeared on my twitter handle . Click here   1. In this thread, I am deeply going to discuss how consumers can use Social Medai to tell their experiences and become brand influencers. 2. When brands provide useful information to their customers as to why they do the things they do, then this empowers customers & consumers. 3. 3. Brands also need to remember that consumers have multiple selves due to possessing multiple online "personas" on SM different platforms. 4. Well informed and educated customers become the true sound for brands through sharing their experiences via blogs, vlogs and SM posts. 5. Many brands make a mistake by thinking being a celebrity is being an influence, this is not true. Influencers need to be your customers. 6. If you want celebrities to become your brand infl...

  This Thread closely looks at how consumers’ experience, influence, and are influenced. It was originally featured on my twitter handle , click here for details on twitter. 1. Let’s focus on (i) consumer digital culture, (ii) digital advertising, (iii) Mobile and (iv) online Word of Mouth (WOM). 2. Using the internet, social media, mobile apps, and other digital communication technologies has become part of people’s daily lives. 3. Today, Younger people (the next generation of mass consumers) are increasingly spending time online, an average of 20.5 hours per week. 4. Over the last decade the number of hours spent online by adults has more than doubled. This makes digital and social media a real Force. 5. Worldwide there are now more than 2 billion people using social media & Facebook alone now has approximately 1B active users per day.   6. Clearly, people are exposing themselves to more and more digital and social media, as they search for infor...