Tout Media

While more recent headlines in magazines and newspapers have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years. Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea. Today, we will review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want. 1. Create a business profile First things first; select your username (or handle). If you have other social media presences, such as a Facebook Page, Instagram account, check to see if those handles are available on Twitter, and if so, claim that name immediately. Consistency across platforms is incredibly impo...

Human-to-human connections are the heart and soul of business despite the fact that many business owners ignore it. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you are based or how much funding your startup has. Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you are producing infographics, cosmetics, wine, soft beverages, writing copy for a Facebook ad, or writing a free online guide ...

By Mwebya Fred Though many Ugandan companies have not yet embraced Social Media as a business operations tool, there are those that have already taken off time to invest in Social media. Those that have embraced the Social web have gone on to hire Social media mangers to run and guide the social media operations within the organization to match with the overall strategy. As dreadful as it may sound, a social media audit is probably the most important part of social media managers. It provides you with an overview of how’s everything going with your brand on social and it gives you something tangible to share with your team or clients and of course your boss. I don’t know about you but when I hear the words “social media audit”, I get the shivers. The truth is that working with spreadsheets is not my favorite thing in the world but it is definitely something that grows on you, you know what I mean? And that’s because at some point you realize that there are certain tasks you can...

  The way people search for content online has changed with Social Media and SEO intertwining more than ever. There’s therefore no doubt that social media plays a significant role in your SEO strategy. SEO is Search Engine Optimization in full and this helps out on how your content is ranking on Search Engines through the Search Engine Results Page ranking.    But can social media help your SEO strategy?   This is the biggest question that every SEO Strategist finds hard to answer sometimes. In my own view I do believe that Social Media is a great tool in Facilitation of a Successful SEO strategy. You bet! And here’s why: Social Media ranks in search results If you google your brand’s name or any brand’s name for this matter, you will notice that the social media profiles are most of the times among the top results. So there is no doubt that your social media presence can influence the essence of your search results.   More than that, t...