The Art of #Storytelling in Marketing on Social Media.
By Mwebya Fred ; @Ugaman01 Whether it's Hieroglyphics, Cave dwellings, Fireside chats or Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the mediums through which we do this are changing, the concept remains the same. In fact the changing times of technology have even made storytelling much simpler than ever before, the internet is a great asset. With platforms like Facebook, Twitter, LinkedIn, Blogger and WordPress, your ability to tell your story is simpler today than it was 20 years ago. Something happens in our heads, in our brains, when we hear stories. Think about it – how much do you retain, when sitting in a classroom, or watching someone show you a PowerPoint presentation? Now think about how much you retain when your best friend tells you a story about something that recently happened? When we are be...