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Showing posts with the label LinkedIn

The Art of #Storytelling in Marketing on Social Media.

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  By Mwebya Fred ; @Ugaman01   Whether it's Hieroglyphics, Cave dwellings, Fireside chats or Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the mediums through which we do this are changing, the concept remains the same. In fact the changing times of technology have even made storytelling much simpler than ever before, the internet is a great asset. With platforms like Facebook, Twitter, LinkedIn, Blogger and WordPress, your ability to tell your story is simpler today than it was 20 years ago.     Something happens in our heads, in our brains, when we hear stories. Think about it – how much do you retain, when sitting in a classroom, or watching someone show you a PowerPoint presentation? Now think about how much you retain when your best friend tells you a story about something that recently happened? When we are be...

Top 8 Attractors: Where the World Wants to Work Now

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  By Mwebya Fred: According to the LinkedIn global lists, here are the top 8 talent attractors where the world wants to work now. 1. Apple (Consumer electronics) Last year, Apple introduced a novel benefit, doling out restricted stock to the majority of its more than 100,000 employees. That’s not unusual in the tech world, but it’s nearly unheard of in retail — workers who now make up 30 percent of Apple’s staff. Not surprisingly, Apple has sky-high retention at Apple Stores: 81 percent, according to retail chief Angela Ahrendts. But it’s Apple’s “transformative” products that account for the “essence of employee satisfaction,” HR chief Denise Young Smith said. While even CEO Tim Cook (above) jokes that Apple has “more secrecy here than the CIA,” ex-employees gush on LinkedIn about talented co-workers and great flexibility. The company’s diversifying, too: It hired 11,000 women during a recent 12-month period, a 65 percent increase. 2. Salesforce (Internet) ...

What Businesses Can Learn from Microsoft’s CEO Memo to Staff about LinkedIn Acquisition:

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Microsoft CEO Satya Nadella Microsoft just surprised everyone with its plans to acquire LinkedIn for $26.2 billion in cash. While many financial analysts will be inspecting the details more closely, a lot of onlookers simply want to know... why? Microsoft CEO Satya Nadella has sent an internal memo to staff about the LinkedIn acquisition, and it attempts to answer why the company is interested in the social networking giant. There are many businesses in Africa and around the world that are likely to merge or even completely buy off another business. The Microsoft’s Nadella hints that LinkedIn will help play into its Office software in the future. One feature will be LinkedIn's newsfeed "that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you're trying to complete." Nadella sees a future where LinkedIn can be more intelligent and feed into Office 365. "New opportun...

Microsoft Buys LinkedIn at $26.2B But is This a Juicy Disaster!!!

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LinkedIn CEO Jeff Weiner   Its with mixed feelings that I write this piece. First and foremost I am very much impressed by the progress that the social media platforms have registered since 2000. To make a little more sense is the higher price that these platforms are given, it clearly indicates that the future of businesses has to blend with these social web applications. When the news broke that Microsoft was buying LinkedIn at $26.2B , it fully confirmed my doubts that indeed social media is not a passing fad.   First of all congratulations to the entire LinkedIn team headed by CEO Jeff Weiner  that has built a platform from scratch to now one of the biggest acquisitions that Microsoft has acquired in years. You all need to agree that LinkedIn has invested a lot of time and money in making the platform survive up to this day though it was very clear that their profitable years in business were numbered due to numerous challenges tha...