Tout Media

  By Evelyn Masaba: Over the years, the thick vegetation that was covering the countryside of Uganda has gone down by almost 50%. Every year, the country loses a huge chunk of forests is lost to encroachers which has created an imbalance in the weather seasons that Uganda experiences throughout the year. There are of course several reasons that have led to the encroachment: Land grabbing, population increase that have started destroying one of the most diverse ecosystem on the continent. Between the early 90s and 2000s, Uganda has lost over 5 million hectares of forest cover throughout the country which number increases by the year. Most of the forest reserves are handed over on a silver plate to future investors that have squandered away the forests and destroyed the rest around the factories with the residue from their activities. Do we understand why forests are important to our environment though? Reduction of Carbon Footprint. In any healthy environm...

By Mwebya Fred The Uganda Social Media conference which took place at Kampala Serena Hotel on 19 July 2016 has created new hope for Democracy and Development in Uganda. The conference aimed at bringing together key stake holders from academia, government, civil society and media to have a constructive exchange on the opportunities and challenges of the growing social media sphere in Uganda. They also wanted to assess how Social Media is shaping the political and social landscape.  Around 250 participants participated at the conference which was organized by KAS. A keynote address by Daniel Kalinaki who is a senior media and communications expert/ practitioner contextualized the topic which stimulated the debate and set pace for the discussions. The conversation at the conference also hit the waves by being the number one trending topic on Twitter with the hash tag #UgandaSocialMedia . A high level panel which comprised of top social media influencers, activists and media pr...

  Kampala Uganda; Africa Internet Group is today connecting its companies into Jumia’s ecosystem with a new vision, "Expand your horizons". The new Jumia ecosystem will give access to products and services from its 9 leading platforms. After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the N°1 E-commerce platform in Africa. “We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” said Sacha Poignonnec and Jeremy Hodara , founders and co-CEOs of Jumia. People can now find on Jumia all their needs...

  By Mwebya Fred: According to the LinkedIn global lists, here are the top 8 talent attractors where the world wants to work now. 1. Apple (Consumer electronics) Last year, Apple introduced a novel benefit, doling out restricted stock to the majority of its more than 100,000 employees. That’s not unusual in the tech world, but it’s nearly unheard of in retail — workers who now make up 30 percent of Apple’s staff. Not surprisingly, Apple has sky-high retention at Apple Stores: 81 percent, according to retail chief Angela Ahrendts. But it’s Apple’s “transformative” products that account for the “essence of employee satisfaction,” HR chief Denise Young Smith said. While even CEO Tim Cook (above) jokes that Apple has “more secrecy here than the CIA,” ex-employees gush on LinkedIn about talented co-workers and great flexibility. The company’s diversifying, too: It hired 11,000 women during a recent 12-month period, a 65 percent increase. 2. Salesforce (Internet) ...

By Mwebya Fred: If you own a small business, you need geographical targeting (geo-targeting). This allows you to target a specific audience geographically (city, state or town, or even country), then it is imperative you have a ‘local’ PPC( Pay Per Click), SEO (Search Engine Optimization) ,and even social media strategy that focuses on geo-targeting. Google’s special feature to Geo-Location, where IP addresses of websites are assigned a geographic location to effectively filter search results. So How Does Geo-Targeting Affect Your Business? Let’s explain geographical targeting with an example. Let’s just say, you own a restaurant in Kampala, Uganda, and your target audience is ‘anyone living in Kampala’. In fact, you want to be listed as one of the top restaurants in Kampala, so what would be the ideal course of action? You would need to get your restaurant registered in Google Places (rebranded as ‘Google My Business’ a while ago) and start implementing local o...

Microsoft CEO Satya Nadella Microsoft just surprised everyone with its plans to acquire LinkedIn for $26.2 billion in cash. While many financial analysts will be inspecting the details more closely, a lot of onlookers simply want to know... why? Microsoft CEO Satya Nadella has sent an internal memo to staff about the LinkedIn acquisition, and it attempts to answer why the company is interested in the social networking giant. There are many businesses in Africa and around the world that are likely to merge or even completely buy off another business. The Microsoft’s Nadella hints that LinkedIn will help play into its Office software in the future. One feature will be LinkedIn's newsfeed "that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you're trying to complete." Nadella sees a future where LinkedIn can be more intelligent and feed into Office 365. "New opportun...

By Mwebya Fred: With the recent upper margin purchase of LinkedIn by Microsoft, a lot of questions have been raised most especially that of “who will buy twitter?” I have thought out the above question and here in this article I will share why I think Apple has 70% chance of buying twitter compared to 30% by Google. However we also need to explore if twitter as a company is ready for takeover. Despite its lack of success at growing its audience – its daily users were recently surpassed by Snapchat – Twitter has a loyal and dedicated audience of around 400m users and is a veritable hosepipe of information and analytical insights. But last year it lost its CEO Dick Costolo, saw the return of Jack Dorsey and has been peddling fast to make sure it is on top of trends such as video and photo content. But it has seen significant leadership departures and has yet to deliver a user interface that cuts through the fast moving Twittersphere to make discernible sense. Twitter’s l...