5 REASONS WHY YOUR BUSINESS SHOULD BE USING SOCIAL MEDIA
1. Reduce your marketing costs. This one is important. Compared to other forms of marketing such as print advertising, the costs associated with getting your business seen and heard on social are considerably less. And not only that, social media marketing allows you to monitor the success of your campaign or general presence, and gives you the opportunity to make modifications accordingly. 2. Generate more leads and sales. Lead and sales generation using the Big Three (Facebook, Twitter and LinkedIn) has enormous potential. No other marketing platform allows you to show off your business at your exact target market with such precision. No matter what you sell or provide, social media can help you connect with potential customers and form relationships in business changing way. You can build relationships with your existing customers, potential customers, their family and friends, journalists, and partners and suppliers. Only through social media can you get to know such a larg