1. Reduce your marketing costs.
This one is important. Compared to other forms of marketing such as print advertising, the costs associated with getting your business seen and heard on social are considerably less. And not only that, social media marketing allows you to monitor the success of your campaign or general presence, and gives you the opportunity to make modifications accordingly.
2. Generate more leads and sales.
Lead and sales generation using the Big Three (Facebook, Twitter and LinkedIn) has enormous potential. No other marketing platform allows you to show off your business at your exact target market with such precision. No matter what you sell or provide, social media can help you connect with potential customers and form relationships in business changing way. You can build relationships with your existing customers, potential customers, their family and friends, journalists, and partners and suppliers.
Only through social media can you get to know such a large percentage of your target market on a personal level and build strong customer relationships. And why do you want to do this? Because by understanding your customer; their personal preferences, their hobbies and their buying habits, you can modify and alter your overall marketing strategy based on customers and their needs.

3. Offer your customers a better service.
If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness.
If your business lacks a place for your customers to share their compliments, voice their concerns or post general queries, then social media is going to prove to extremely beneficial to you. Not only can your customers quickly and easily get in touch with you, you are also able to reply within minutes and in the public domain – perfect when a customer is complimenting your services or products!

4. Engage, Engage, And Engage.
By providing your target market with valuable and engaging content, whether this be educational and entertaining blog posts, Facebook posts, tweets or providing them with information, you’re placing yourself as a trustworthy, expert in your industry. Just think, every time one of your fans ‘Likes’ a piece of content, or Retweets your Tweet, even more people see it appear in their newsfeeds. Engaging content is vital when it comes to generating interest and awareness around your business.

5. Improve Search Rankings
You have more than likely heard the phrase ‘Content is King.’ This has never been truer, especially when it comes to search engine rankings and social media. Having a social presence increases your businesses visibility. In 2012, it was reported that those who are regularly using social media and engaging with their fans for two years or more have seen a rise in their search rankings.
The survey also highlighted that, 60 percent who invested at least six hours per week saw improved rankings and increased traffic. And don’t forget the higher you place on Google and other search engines, the more likely that potential customer is to visit your website and purchase your product or service.

The bottom line is this; if you are not currently harnessing the potential of social media, you need to start and right now.
These are just some of the reasons why we feel social media is vital for small brands to be seen and heard, if you have any other reasons, let us know by commenting below!

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