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Showing posts from February, 2015

MODERN CREATIVE WAYS TO EMPLOY YOURSELF

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If you have found yourself reading this article please do not stop here because one thing for sure at the end of your reading you will either say thank you in the comments box or You will share it with all your Peers. Today I am drawing all my attention on the different ways a youths in the 21st century can easily create employment for themselves. As a fresh graduate or youth whose contract has ended at your recent job, there are many ways to create employment ,one is to focus on your environment look for a problem that you can solve which earns you something at the end of the day. Secondly Utilize the talents and unique God given gifts and hobbies to translate them into commercial Value. Here do not forget the Story of "Gifted Hands" If one of your hobbies is photography, take good pictures, sell them to make an extra buck. If you have lost your job recently or finally finished your hard-earned degree, but have yet to receive that first sweet offer of employment, ke...

Stop Crying, Start Up Something Today: Youth Unemployment

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I am being compelled to take  this pain off my chest and express my views about youth unemployment both in Uganda and world over. For a very long time Unemployment has been a challenge to many nations all over the world. This challenge got  worse when the Credit Crunch hit the world economy, as a result  Companies started down sizing their employees so as to survive and Governments efforts  to employ the youths greatly dwindled. Its very shocking that since 2007 the situation has just worsened than improving. The United Nations through the International Labor Organization just predicted that by end of this year there will be 74.2 million unemployed youths. This is an increase of 3.8 million youths since 2007. Irrespective of what the situation is, Uganda and Africa still has the potential to employ its youths only if a few reforms are made as I suggest a head in this article. You can agree or disagree with me that the problem of Youth Unemployment starts...

Common Mistakes Companies Make With Social Media

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Now that we've talked about social media, it's important to note what social media is not. This is best answered by talking about the common mistakes companies make with social media. These mistakes fall into three categories: mistakes with strategy, mistakes with tools, and mistakes with messaging. Most of these mistakes are easily avoidable if a company is willing to take time to understand the users‟ wants and needs on each medium. Common Mistakes Companies Make With Strategy   Some of the most common mistakes companies make with social media revolve around making decisions that aren't consistent with having good business sense. Because social media tools are free, some companies tend to take the pasta approach: throwing noodles at a wall to see what sticks. Here are some of the most common mistakes to avoid with social media strategy: Not developing a social media strategy  Because social media is the hottest trend in marketing, companies assume that al...

Why New Businesses Need Market Research Before Adopting a Social Media Strategy.

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Market Research is key to a new business becoming a profitable entity but many new businesses often ignore it. It anticipates and minimizes risk, identifies potential customers and helps ensure success. Only about half of new small businesses will survive 5 years. To ensure yours is a survivor, learn how to research your market, identify potential clients and have a strategy for attracting them. Market Research, or Business Intelligence as it is sometimes called, is a vital weapon in ensuring your new business survives to become a strong profitable entity. It is about anticipating and minimizing risk, understanding your potential customers and so helping to ensure success for your new venture. Don’t skip this important step in the rush to get your product to market. Finding customers is the most difficult part of running a business. So it is vital to research your market, identify potential clients and have a strategy for attracting them before you invest your time and money ...

COMBINE SOCIAL MEDIA WITH OTHER FORMS OF MARKETING

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Social media may have transformed the way we do business but it hasn't replaced other forms of marketing altogether. And it calls for the same rigour as the rest of your marketing strategy. In this article I  explain how to combine your online and offline marketing activities. Small firms using social media need to set objectives, plan their approach and make sure it dovetails with their overall marketing strategy. Like any marketing initiative, getting results can take time and you may find that you are spending a lot of time online and neglecting other tasks as a result. Perhaps you are taking an ad hoc approach and failing to co-ordinate all of your marketing messages. Match the message to the medium The golden rule when it comes to social media marketing is not to overtly sell. So, the way you communicate on Facebook or Twitter, for instance, will be very different from the way you would approach a sales letter. However, it is vital t...

6 WAYS FINANCIAL BRANDS CAN USE SOCIAL MEDIA EFFECTIVELY

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    With over 1/6th of the planet's population connected to social media sites, it's unsurprising that businesses across all sectors are keen use these platforms to engage with potential customers. Over the past few months, I've been doing a lot of research on how brands in the financial sector have approached this, in preparation for a strategy that I plan to share with willing financial institutions. In this post I'd like to share some of the key tips that can help Financial Institutions in social media usage. When it comes to finance online marketing, a small number of  brands, such as western union and MoneyGram, prove that, when done right, social media can take a leading role in increasing market share in the financial sector. It's not an easy task to do, and many financial brands get it wrong. The following are examples that we can use for inspiration and guidance on what works in the financial sector.   ...

SMALL-SCALE ENTERPRISES CAN FIGHT FIT IN A GLOBLIZING ECONOMY USING SOCIAL MEDIA

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          Small-scale enterprises have an important role in almost all sectors – agriculture, animal husbandry, fisheries, forestry, industry, services, etc. – and in some countries they form the basis of livelihoods for most of the population. Traditionally most small enterprises have been designed to meet the demand from local markets. Going beyond the local markets requires up-scaling in the volume or value of production . In a business environment that is primarily oriented towards the development of large enterprises, small enterprises operate on an uneven playing field. Globalization has added a new dimension to this imbalance; while new opportunities have emerged, so also have challenges, especially when political, social, economic and technological differences among countries enhance the unevenness of the playing field. Managing this disparity has become the major thrust of discussions relating to world trade and development. ...

10 REASONS, WHY AFRICAN BUSINESSES NEED TO EMBRACE SOCIAL MEDIA?

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The date was December 2010 when I got myself signed up on Twitter a platform that was completely new to my life. Little did I know that I was watching Gold but did not know how to dig it out. It’s not surprising that there are many individuals out there who actually have been through the same state. For the first two years I actually thought Social Media was a waste of time until I actually got my first job of process minding at a spirits production company in 2011. If Social Media has tremendous benefits for individuals, imagine what it could do for your business organization. Whether your business is small or a large organization, Social media has vast opportunities to offer. However it’s quite visible that African business organizations have not yet fully tapped into the power of Social web. Looking at the world’s large corporations and manufacturers like IBM, Samsung, Apple, Sony and Dell have all hired Social Media experts to include social web tools into their business o...