Tout Media

One of the most surprising things when you look at small businesses is how many of them don't have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them. In addition to that there are many well established businesses that have websites that suck. Many business organizations rarely mind (if they do at all) what activities are happening on their web page.  In my experience I have discovered that many Ugandan Businesses have very inactive websites. Apart from very old data that is available and weak display features, these powerful institutions have continuously indicated these websites on their brochures, billboards and other display materials. It’s a very painful exposure for one to give their Business card that has an http address which was last updated th...

Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results; the two companies announced their partnership recently. To start, the update will appear in mobile searches — both on browsers and in Google's iOS and Android apps. Our major concern here is that Companies that have active twitter accounts will most likely have their Search Engine Results Page (SERP) rankings improve. An update on Google's regular web search will follow fully allow these changes to appear in its search results. This implies that business organizations that are very active on twitter are likely to have their SEO strategies almost improve by more than 30%.   As a way of companies tapping into this great new feature they need to step up their social media appearances especially on twitter. There is also a likely chance that companies whose product blog posts are shared will generate high traffic on their websites as a result of this new development...

  The way people search for content online has changed with Social Media and SEO intertwining more than ever. There’s therefore no doubt that social media plays a significant role in your SEO strategy. SEO is Search Engine Optimization in full and this helps out on how your content is ranking on Search Engines through the Search Engine Results Page ranking.    But can social media help your SEO strategy?   This is the biggest question that every SEO Strategist finds hard to answer sometimes. In my own view I do believe that Social Media is a great tool in Facilitation of a Successful SEO strategy. You bet! And here’s why: Social Media ranks in search results If you google your brand’s name or any brand’s name for this matter, you will notice that the social media profiles are most of the times among the top results. So there is no doubt that your social media presence can influence the essence of your search results.   More than that, t...