Social Media, the Next Generation of Business Engagement.
For ages, business power has rested in Land, Capital, Labor and Entrepreneurship. The degree of effective acquisition and usage of these factors always put organizations ahead of the rest in their respective industries. This kept consistent until the spell when the internet came into existence thereby making information another huge and relevant factor in business and industry operations. A few companies and organizations that could afford setting up websites did so however many organizations were slow in adopting the use of websites. Year after year, companies slowly but steadily realized the role of information in operation of business and markets, they adopted to the usage of websites. Subsequently, the company websites all had information though limited in nature and Information Communication Technologies (ICT) had to come into play to enable the spread of the information through phones mainly land lines , email and fax machines. There arose the mobile phone tec