Tout Media

By Andreas Schühly: A frica has seen a tremendous growth in the recent past, hosting the most flourishing markets. In this article we will take a closer look at the growth and the opportunities created by giving some case examples of highly successful companies as well as zooming into some major opportunity markets.   The globalization has created vast opportunities and challenges not only for multinational companies but also for small start-ups. Frontier Markets in Africa, Asia, Eastern Europe and Latin America have risen to power in the last decades. They have become provider of sophisticated products and attracted foreign investments as their markets are appealing. In developed markets it is due to high competition very hard to find comparable opportunities. As the Frontier Markets steadily participate in international trade, they immensely develop their markets. Consequently political, social and economic risks are progressively reduced which makes them more attracti...

You are warmly most welcome to this special and unique blog post. First of its kind on this blog. Having visited the Pearl of Africa Tourism Expo 2015 grounds and captured a few moments which I think I should share out with our esteemed readers.  Enjoy your Pictorial tour of the Pearl of Africa Tourism Expo 2015. Modified Tourist Vehicle Exhibited by RSA Africa Traditional Dancers From the Northern part of Uganda Traditional Dancers from Rwanda Entertaining Guests at the Expo Traditional Dancers From the Eastern part of Uganda Five year old Python exhibited by Uganda Wildlife Education Center Beautiful Crested Crane and a Tortoise exhibited by UWEC   Lion exhibited by UWEC Gorgeous Ostrich Exhibited by Uganda Wildlife Education Center  A visitor admiring the Beauty of Vintage Cars at the Expo Beautiful Flowers were also Exhibited   Thorn Flowers   ...

I am very excited to be sharing my views on Twitter's change from the favorite star to Heart Likes. In the Video I discuss why twitter's New Heart Likes are a real deal for engagement.  

When it comes to wired personal or business branding, the conception of social media profiles is absolutely essential. Whether you are just trying to get more revelation online, connect/ with your fans or customers, or working to purify your online reputation, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name. It’s a very common trend in Uganda and world over today for people to look out for News and latest happenings from the different brand Social Media Accounts Hence the need for a professional social media profile set up. I want you to think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you. You do not want those looking out for your brand or business online to start having...

  Guest Blog From Everjobs Uganda: This months’ Everjobs Uganda Career Report takes a closer look at the Ugandan job seeker market. According to a World Bank report, 70% of Ugandan fresh graduates are deemed unemployable. In 2012, the Uganda Bureau of Statistics exposed that the share of unemployed youth, which is the group aged between 18-30 years, among the total unemployed individuals within Uganda was 64%. This is also seen among the Job seekers, as the majority of job seekers is under 30 years of age. According to the everjobs Uganda Marketing Manager Andreas Schühly everjobs takes this into account for the marketing strategy. “ We at everjobs know that the young generation is highly tech savvy and that we can find them on the different Social Media channels. Consequently we get in touch with them on portals like Facebook and Twitter. We try to motivate them and provide relevant information to support them in career building. Through these channels we can engage...

  Many companies and business leaders have continuously shunned the adaptation of a social media strategy simply because they have not had an opportunity to learn what the Social web has to offer.   But first things first, let me define what Social Media is so that it ceases being such a mysterious business tool. Social Media is the collective of online communications channels dedicated to community based input, interaction, content sharing and collaboration. These can be websites and applications dedicated to forums, microblogging, social networking, social bookmarking and social curation. Examples include among others Twitter, Facebook, Pinterest, LinkedIn, Google+ etc. It’s undeniably true that the internet had little meaning to businesses until today when businesses are able to share content directly with their existing and future customers, partners and suppliers. In the late 1950’s , the proponents of Word of Mouth Marketing began to reflect on the importance o...

#1. Verify Everything You share on Social Media . False information and inaccurate news spread like wildfire. Avoid having your brand trapped in viral false bits of news and information as this can cost your business not only huge sums of money but respect and trust from your clients. Verifying your content also guides brands to avert situations of being derailed from their core communication mission. #2. Form Relationships Before You Sell. Use Social Media for making & nurturing Connections with a long term perspective. Selling is very important in all businesses but you do not want your brand to be a solo sale business and find yourself kicked out of business tomorrow. Brands need to understand that creation of strong and effective relationships enhance customer loyalty. #3. Respond to Customers Quickly . Social Media is not Email; people who reach out to you expect prompt responses. The reason your fans and clients turn to Social Media is because they expect tim...