6 Ways to Protect Your Reputation on Social Media




#1. Verify Everything You share on Social Media. False information and inaccurate news spread like wildfire. Avoid having your brand trapped in viral false bits of news and information as this can cost your business not only huge sums of money but respect and trust from your clients. Verifying your content also guides brands to avert situations of being derailed from their core communication mission.
#2. Form Relationships Before You Sell.Use Social Media for making & nurturing Connections with a long term perspective. Selling is very important in all businesses but you do not want your brand to be a solo sale business and find yourself kicked out of business tomorrow. Brands need to understand that creation of strong and effective relationships enhance customer loyalty.

#3. Respond to Customers Quickly. Social Media is not Email; people who reach out to you expect prompt responses. The reason your fans and clients turn to Social Media is because they expect timely feedback in response to their questions, queries and inquiries.  
#4. Post Consistently. Set a frequency for posting, Use online services like Buffer to schedule your Posts. We all hate strangers who are one hit makers, your audience loves to hear your message frequently and consistently.

#5. Face Your Critics. Keep your response positive, be clear and state facts, Apologize if necessary. The most important aspect is providing answers and creating the reassurance to those that are starting to doubt the credibility of your business/brand. Avoid creating argumentative conversations on your timeline instead request the offended to send you their phone contact so you can listen and engage them to understand their distress.   
#6. Automate Responsibly. Welcome new followers with a non- spammy direct message. People hate Robots, be human.
Your Personal Takeaways. Social Media posts move fast, If not handled with care they can destroy and kill brands. A reputation that took decades to build can be threatened by a single event.
By Mwebya Fred

Comments

  1. Great tips. Thank you for sharing.

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  2. Great tips Mwebya! Especially with automating responsibly. Everyone wants to automate everything these days.

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    1. True most businesses and brands are automating too much which is actually a master killer of organic followers

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  3. These are all excellent tips. Great points about the need to verify your source. People are eager to be the first to share information, especially if it's on a popular topic, but before you share, it's important, as you mentioned, to verify the facts and make sure to stay positive. You don't want you brand to be associated with negativity. Nice reminders.

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    1. Very true Yvonne, A reputation that took decades to build can be threatened by a single Event. Social media is a great business tool but can also be dangerous to the brand's Reputation. Thanks for the wonderful comment Jones

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  4. Like your bullet point method of conveying such important messages. As you say......one false claim in a post can ruin your business.

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    1. I actually resorted to summarizing my messages so that my readers can easily find my core message in my blogs

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  5. Great tips. It's easy to get carried away with social media, but if you keep these tips in mind you can avoid destroying your brand. Thanks for sharing.

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  6. Hi Freddie ... This is really good information you just shared .. I'm enlightened ..

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    1. Thanks Derrick, I am glad the information was helpful.

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