6 Ways to Protect Your Reputation on Social Media

-



#1. Verify Everything You share on Social Media. False information and inaccurate news spread like wildfire. Avoid having your brand trapped in viral false bits of news and information as this can cost your business not only huge sums of money but respect and trust from your clients. Verifying your content also guides brands to avert situations of being derailed from their core communication mission.
#2. Form Relationships Before You Sell.Use Social Media for making & nurturing Connections with a long term perspective. Selling is very important in all businesses but you do not want your brand to be a solo sale business and find yourself kicked out of business tomorrow. Brands need to understand that creation of strong and effective relationships enhance customer loyalty.

#3. Respond to Customers Quickly. Social Media is not Email; people who reach out to you expect prompt responses. The reason your fans and clients turn to Social Media is because they expect timely feedback in response to their questions, queries and inquiries.  
#4. Post Consistently. Set a frequency for posting, Use online services like Buffer to schedule your Posts. We all hate strangers who are one hit makers, your audience loves to hear your message frequently and consistently.

#5. Face Your Critics. Keep your response positive, be clear and state facts, Apologize if necessary. The most important aspect is providing answers and creating the reassurance to those that are starting to doubt the credibility of your business/brand. Avoid creating argumentative conversations on your timeline instead request the offended to send you their phone contact so you can listen and engage them to understand their distress.   
#6. Automate Responsibly. Welcome new followers with a non- spammy direct message. People hate Robots, be human.
Your Personal Takeaways. Social Media posts move fast, If not handled with care they can destroy and kill brands. A reputation that took decades to build can be threatened by a single event.
By Mwebya Fred

Comments

  1. Terry Jenkins2 November 2015 at 20:56

    Great tips. Thank you for sharing.

    ReplyDelete
  2. David Kranker2 November 2015 at 22:00

    Great tips Mwebya! Especially with automating responsibly. Everyone wants to automate everything these days.

    ReplyDelete
    Replies
    1. Tout Media5 November 2015 at 07:33

      True most businesses and brands are automating too much which is actually a master killer of organic followers

      Delete
    2. Tout Media5 November 2015 at 07:33

      Thanks for the comment David

      Delete
  3. Yvonne A Jones3 November 2015 at 04:04

    These are all excellent tips. Great points about the need to verify your source. People are eager to be the first to share information, especially if it's on a popular topic, but before you share, it's important, as you mentioned, to verify the facts and make sure to stay positive. You don't want you brand to be associated with negativity. Nice reminders.

    ReplyDelete
    Replies
    1. Tout Media5 November 2015 at 07:38

      Very true Yvonne, A reputation that took decades to build can be threatened by a single Event. Social media is a great business tool but can also be dangerous to the brand's Reputation. Thanks for the wonderful comment Jones

      Delete
  4. Ian3 November 2015 at 12:32

    Like your bullet point method of conveying such important messages. As you say......one false claim in a post can ruin your business.

    ReplyDelete
    Replies
    1. Tout Media5 November 2015 at 07:39

      I actually resorted to summarizing my messages so that my readers can easily find my core message in my blogs

      Delete
  5. Unknown3 November 2015 at 23:21

    Great tips. It's easy to get carried away with social media, but if you keep these tips in mind you can avoid destroying your brand. Thanks for sharing.

    ReplyDelete
  6. Derrick k4 November 2015 at 20:10

    Hi Freddie ... This is really good information you just shared .. I'm enlightened ..

    ReplyDelete
    Replies
    1. Tout Media5 November 2015 at 07:40

      Thanks Derrick, I am glad the information was helpful.

      Delete

Post a Comment

Popular posts from this blog

Six Qualities that Make You a Good Youth Mentor

-
Image
Mwebya Fred: As I personally prepare to attend the fourth coming CIP hands on holiday program this September 5 th to 7th 2016 at Kitante Primary School, I found it important to share what I think are the major important qualities of a good youth mentor. CIP is a Career Imagination Program that is set to inspire a generation of Ugandan youths to use their natural talents, inspirations, passions and determinations to become business leaders and entrepreneurs of tomorrow. Young people agree that you are more likely to influence their life path if you possess the following six qualities. 1. You are Supportive By far, the most important role of a mentor is to support and encourage young people, particularly as they struggle to overcome obstacles and solve problems. When young people feel down, upset with their families, or unhappy in their life situations, mentors are beside them, letting them talk about anything and reminding them of their innate value. 2. You are an Active L
Read more

Trends That Will Influence The Real Estate Sector in 2016

-
Image
Lamudi Uganda shares with you the top real estate trend that will influence this year. Last year proved to be a challenging year for the real estate sector in Uganda but this year we are bound to see the rewards of all the hard work that was put in. One of the main reasons as to why 2016 will be a good year for real estate is that we expect more cash flow in the economy due to more employment opportunities. Shakib Nsubuga, Country Manager of Lamudi in Uganda, said: “With 2016 here, there are many opportunities to be ceased especially in the real estate sector. An increase in employment opportunities means that we will have more people investing in the real estate sector.” This week we share with you the real estate trends that will influence the real estate sector this year. Growth in property sales and prices Property sales and prices will experience a healthy and steady growth due to the investments that will be seen in the sector. This will bring back a consistency an
Read more

#UgamanHealthWednesday: 10 Great Dental Hygiene Tips

-
Image
  Everyone wants to have a great smile, the reason good oral hygiene is important! Having poor oral hygiene can lead to a variety of dental and medical problems in the future such as gum disease, infection, bone loss, heart disease, strokes and more. Regular checkups and cleanings can prevent these problems as well as provide you with good oral hygiene. Here is a list of 10 Dental hygiene steps you can take to promote great oral hygiene. 1.   Proper Brushing One of the easiest steps to keep your teeth clean. When brushing your teeth, position the bristles at an angle of 45 degrees near the gum line. Both the gum line and the tooth surface should be in contact with the bristles. Brush the outer surfaces of the teeth using a back-and-forth, up-and-down motion, making sure to be done gently in order to avoid bleeding. To clean the inside surfaces of the teeth and gums, place the bristles at a 45-degree angle again and repeat the back-and-forth, up-and-down motion. Lastly
Read more