Tout Media

  Successful social media marketing strategies involve carrying out four key steps before a full marketing campaign is launched. These key steps can also be carried out for an existing social media marketing campaign or one that is not generating the desired performance in relation to the investment of time and resources. Step 1 - Carry out preliminary online market research to answer the following questions: •Who is the target audience? This question can be in terms of gender, age, region and any other factor of interest. For example an insurance company may be more interested in dealing with companies than individuals. This requires an understanding of pushing a B2B (Business to Business) or B2C (Business to Customer) strategy. •What content/trends are most appealing to the target audience? You may not have the capacity to fully qualify what kind of content appeals to your target audience but once you learn the platforms and common topics of discussion in your ...

Social media marketing has several benefits for businesses, and in particular, small businesses that have a limited budget for marketing campaigns. The main benefits of social media marketing include: 1. Social media marketing allows small businesses compete at the same level as large businesses. It does not matter whether you are a startup limited business or personal brand, social media gives you an opportunity to compete favorably with the already existing businesses in the industry at an affordable cost. 2. Social media marketing allows a business communicate directly with the target market in an informal setting. There has never been a greater time for businesses to connect directly with their customers like what social media offers. The customer business engagement not only strengthens relationships but is also a recommended channel for delivering informative and valuable communication to the customers as well as collecting feedback. 3. Social media marketing al...

    Many people around the world attach different values and importance of social media to the lives of those that use the social web tools. Various experts have always said the strong networking capabilities that the web 2.0 tools provide are what have seen many of the social media platforms grow rapidly. As the case in the rest of the world especially the west, where the social web has tremendously given boost to many already established and upcoming businesses; so is the case in Uganda. After growing hefty numbers of online friends, people realized how important these online relationships had become and unquestionably thought out on how to promote and have their small side businesses grow. Facebook and Twitter are among the most commonly used platforms for promoting small side businesses that either owned by employed corporates and young university students or fresh graduates. Due to the fact that social media allows the user to upload a lot of visual conten...

  Three years back, National Water and Sewerage Corporation had operations in 23 towns; currently the organization has been able to extend its services to 148 new towns bringing it to a total coverage of 171 towns to date. This was revealed during a customer meeting session dubbed “Celebrating our water heroes” #NWSCWaterHeroes on Twitter. The session included staff of national water, invited customers and the online community which included social media influencers and bloggers. The organization has for a long time practiced the art of bringing all the stake holders closer to the institution through continuous engagements in communities and online. Without doubt this entity seems to have mastered what many organizations grossly underestimate and that is close customer engagement for information to the customers and feedback from the customers. Every single day there are more customer complaints and feedback issues resolved online through the organization’s social medi...

Image Credit: IBM It is important that we learn something new everyday and so was the case when I attended the IBM Power and Storage training. I must say I am not very technical when it comes to Information Technology, however I am very phenomenal when it comes to practical usage of gadgets and IT equipment.   You may be surprised, just like I was when I heard that by the year 2020, its estimated that  50 billion devices will be connected. The internet of things is real and its here with us. Often times I hate the future of technology and how much its going to make us lazy but I also can not take away the fact that we are going to have work and other activities done more efficiently and effectively. For example there will be a technology that will help us understand the people we deal with without necessarily asking them a question and this will enable service providers improve on their quality of service. Image Credit: IBM   The future of ...