Tout Media

For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you willl be in doing just that. I am Mwebya Fred , and I have been in the online marketing for over 6 years. I train online and social media marketing to youths, and I help companies improve their commercial effectiveness. In this article, I will share with you a structured way to think about consumer behavior. I will share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I will also cover the step by step process that consumers use in just about every buying situation in my next article. If you work in marketing now, this curated article can help you sharpen your skills, and add more depth to your current programs, but you don't have to be in marketing to study consumer behavior. If...

  As we prepare to take Uganda Reading to Butabika Hospital top promote Recovery, in this curated article I have concisely decided to share the 10 benefits of Reading. When was the last time you read a book? Or, for you non-book readers out there, do you read any kind of publication at all? Chances are, you’ve been reading since the day you learned to read – and even now you’re reading this! You may even frequent Facebook – catching up on your friends’ Facebook posts, or read news articles and press releases, food labels, magazines, etc. Reading has become a necessary form of communication and a habit many of us share, and justly so! Reading is to the mind what exercise is to the body and so there are countless benefits we receive the more we read. Here are the top 10 benefits of reading: 1. Stimulates the mind –  Studies have shown that if you are constantly stimulating your mind, you slow the progress of mental diseases and can even prevent them. Keeping your ...

  Compelling content will help you attract new followers and keep them engaged over time.  There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged. 1.Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey. 2.Use visuals in your Tweets. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach u...

Establish your Twitter presence Your profile shows the world who you are, and first impressions count. Every element should showcase your best content and accurately reflect your business identity. Here’s an overview of the five different parts of a Twitter profile and some best practices to keep in mind as you build your business’ home on Twitter. 1.     Your Twitter @username  Your username, also known as your handle, is your unique identifier on Twitter. It can contain up to 15 characters and should help people easily find your business. Your name appears on top of your username. They can be the same — but they don’t have to be. 2.     Your profile photo    Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it will be shown as the icon in every Tweet you post. 3.     Your bio  You have 160...

Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses. Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter. Discover what’s happening right now Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value. Increase your brand awareness Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads. Provide timely customer service People often talk about the products they use on Twitter, so it’s a natural p...