6 Best Ways How Your Business can Start Using Twitter.
Twitter is
where people connect with their passions, share their opinions, and find out
what’s happening in the world right now. Because people are in a discovery
mindset when they’re on Twitter, they’re open to interacting with new
businesses.
Businesses
can tap into Twitter to expand their reach and connect with new and existing
customers. Here are some ways your business can leverage Twitter.
Discover
what’s happening right now
Twitter gives you access to what’s going on in
your industry, community, and around the world. Use Twitter search to listen to
the relevant conversations that are happening and jump in where you can add
value.
Increase
your brand awareness
Raise the profile of your business and
increase the impact of your marketing by using Twitter to regularly communicate
with your followers. Extend your reach even further with Twitter Ads.
Provide
timely customer service
People often talk about the products they use
on Twitter, so it’s a natural place to provide customer service. In fact, 85%
of SMB Twitter users said that it's important that businesses provide customer
support on Twitter. Use it to quickly and easily respond to support queries.
That will help you develop a good reputation for your business, and strong
relationships with customers.
Connect with
potential customers, brand advocates, and influencers
Twitter allows you to follow and interact with
people outside of your personal network. It’s a great way of joining or even
starting discussions with influencers and industry experts to raise the profile
of your business and build valuable connections.
The building
blocks of Twitter
You’ll need
to understand the language and terminology used so that you’re able to interact
with customers and engage in conversations seamlessly. Here are some
definitions to get you started:
1. Tweet
A Tweet is a message posted on Twitter
that can contain text, photos, links and videos.
2. Reply
Click ‘reply’ to respond to anyone’s
Tweet. Replying to a Tweet is a way to show you’re listening and provide
helpful answers.
3. Retweet
A Retweet is sharing a Tweet from someone
else with your followers. Click the Retweet button to share the Tweet as is, or
quote the Tweet to add a comment of your own.
4. Like
A like is a simple way to acknowledge a
Tweet. It can also be useful to use as a bookmarking tool if you want to easily
find a Tweet again. Tap the heart icon to like a Tweet and the author will see
that you appreciate it.
5.Hashtag
A hashtag is any word, or phrase
without spaces, beginning with the # symbol. People use hashtags to organize
conversations and make it easier to find all content related to a given topic.
Click on a hashtag to go directly to the search results for that term.
Hashtagged words that become very popular are often Trending Topics.
6. Mention
Bring a Tweet to another person’s
attention by including their @username in your message. You could use it to ask
someone a question, to thank them, or simply to highlight a piece of
content.
By Mwebya Fred
Comments
Post a Comment