The Best Social Media Influencer Tips from Naomi Mutua
Naomi Mutua The following influencer tips were shared by Naom i Mutua in one of her Twitter sessions where she shares ideas about social media and how to become a digital media rock star. "I have been on both sides... as an influencer and as an agency rep. However... there are some things that creatives / influencers can do to improve their value and uptake of their work. This is strictly my opinion. "- Naomi Mutua 1. On influencers: You must be clear on your work and your niche. Lots of influencers have lost their believability cause of hopping around brands and promoting everything. Your audience sees through it. As an influencer, it means you have an opinion that is often heard, whether your audience agree with it is another thing. But swaying the audience is key. Hence term influencer. In addition, the notion of an influencer has changed. Our opinion leaders used to be people in higher authority or positions. Now, our peers and likes are also shaping o...