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Showing posts from 2018

A New Foreign Currency Exchange Savior in the Ugandan Market

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Photo Credit: New Vision Christmas is around the corner and as usual you all know that this is the period when our brothers and sisters on Kyeyo (diaspora) start sending some money to their friends and families to get ready for the festive season. Thursday 29 th November 2018 was no exception on my side when I received a few pounds from my cousin in the UK. I was able to withdraw my pounds in the morning but because I had to deliver on some morning routine chores, I did not manage to exchange the pounds for UGX immediately so I opted for the afternoon period. Curious on how much in UGX I was supposed to receive in exchange in the afternoon, I kept on looking at those dirty exchange rate boards that are always placed outside some forex bureaus. Like any smart Ugandan, I noted down the exchange rates only to return in the afternoon when everything has changed on the exchange rate boards. It was at this point that I bumped into a longtime friend of mine who whispered to m...

Your Social Media Account is your new Global Address, Keep it safe from Hackers.

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Over the weekend my social media timelines were buzzing with news of social media accounts that had been hacked and stolen from the original owners. Due to the fact that social media has now become a very important aspect of brand marketing, there are so many individuals and brands looking out for already active accounts with thousands of followers. The high demand for active accounts has opened a new window for hackers to start hacking and stealing social media pages. In Uganda, over 4 famous Instagram accounts belonging to high profile celebrities have been hacked and some completely stolen. For quite a long time people have not minded about the vice of their websites, emails and social media accounts being trapped but its high time we share how you can keep your accounts safe from hackers; 1. Always ensure that you do not let external social media managers take all your account details with them, for example the email logins and social media account logins. 2. Make it a hab...

How to help your Employees know your Brand Story.

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Many times brands and businesses employ people everyday throughout the year but many of these employees stay in these companies for the sake of having got a job and their core results is the salary paid to them. In fact if you were to do a survey in most of the companies around your location, you would discover that almost 80% of the employees do not know their company's Mission and Vision statements. There is a reason why i do not agree sometimes with companies that hire special brand ambassadors besides their employees to create more brand awareness by telling the brand story to the world. You and me know when employees leave the business premises , they too interact with a huge number of people, from family members to friends and strangers. Hence taking measures to teach all your employees your brand story will equally bring you results just like the hired third party ambassadors. But how exactly can employers encourage their staff to learn and tell the brand story, the ...