The Future of Social Media Through My Eyes. Part 01:
THREAD: PART 01:
After 3
months of real meditation and research, Here is What I Think the Future of
Social Media Marketing is Going to be. Please read Every single insight here
because it matters. Enjoy
1. Social
Media is the new age of media and the arena of attention. It is therefore very
important for brands to fully lay a foundation to be able to remain relevant in
the market.
2. We are
going to live in the age of the thank you economy where people's emotions and
feelings come first before they make decisions to buy products. Influencers
will have more power than internal brand marketing teams.
3. Brands
will need to start fully rebranding to products that relate to their customers
and their passions. For example CocaCola producing customized Coke bottles for
influential figures and their fans like Ugaman Coke.
4. Let me
make this clear, the biggest asset we all trade in on Social Media is the
Attention of customers and fans. The faster brands learn this the better they
will be in positioning themselves.
5. Start now
and avoid disappearing into the world of noise. Today is the best time to start
your digital journey before other people start to give wrong or half baked
information about your brand. Create Authenticity early.
6. Customers
and fans feedback modified by brand strtegists will be the sole source of
information for innovations and rebranding. Social media will be very
instrumental in collecting these voices to facilitate brand improvement.
7. Talent
Acquisition is going to 70% be based on Social media as a source of background
checks. With platforms like Twitter, Facebbok and LinkedIn will provide
businesses with choices on getting the right talents that reasonate with their
brands.
8. Your Next
competitor will start their business on Social Media and acquire real fans and
customers before the actual business kick starts. You will most likely regret
not having put your brand online early when they take away all your customers.
9. Your Brand
Website and Blog will be the two sole sources of authentic information about
your business. Youtube, Facebook, Twitter and LinkedIn will simply help you
share content from your website to your customers and fans.
10.
Fast-forward to the future, and we should see global social media usage
continue on its upward trajectory. In just 4 years, eMarketer projects will
nearly double by 32.7%. By 2021 4.5 billion of the world's population will be
on social networks.
Part 02 will
be out very soon. Please share with others.
By Mwebya
Fred
mwbyfred@gmail.com
I am so glad to go through this post.
ReplyDeleteThanks for sharing this!
ReplyDeleteQuite an interesting read
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