Tout Media

A successful Social Media content strategy takes into account the distinct characteristics of the target audience like; Who is it you would like to reach, what are their interests and needs, what content they would valuable. Use content to add value for your audience. This way, you build trust and position yourself as a reliable source of information. Do not forget,the first question your audience will ask themselves before they go on and share your content is “what’s in it for me?” In other words the greater your value proposition the more likely your content is to get shared. Valuable content is content that is useful, informational, educational and of course entertaining. How to make your Social Media Page Interactive. News - Posts that are timely, newsworthy and create a sort of urgency by containing the word “Breaking” get the most shares. Extra tip: form your posts as a headline. Images - research has shown that posts with images are 94% more likely to g...

A webinar is a seminar conducted over the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls. Today webinars can be done on many different platforms unlike in the past. Here are the seven most common of using webinars that everyone is doing lately; 1. Training / Product Demonstration: Often, new customers want to learn about how a service or product works beyond the simple instructions. Using a webinar platform, you can schedule training or demonstration sessions with customers to give them more value for their investment. 2. Corporate Communications: More and more, companies are hosting virtual meetings to bring together all of their remote employees. Creating a quarterly webinar allows you to bring the president to each person's office for a 'State Of The Union' address, and to seek feedback from employees. 3. eLearning Delivery: ELearning is widely used today as an extension...