Tout Media

It seems Retro to be talking about brand awareness through Social Media and Blogging, but many businesses especially service oriented still struggle to make their content stick. Content only does its job when the right people see the right posts and shares, and many marketers still struggle with this more than content creation itself. In a world where information is accessible to the wider community in society, it becomes relevant to create content that will clearly provide knowledge and information to the consumer, supplier and other business partners. Organizations that help their clients and partners make informed decisions always have a wider margin of customers brand loyalty than those that do not participate in helping their clients make informed choices. There are factors that cannot be underestimated when it comes to brand awareness for any organization that is operating business. These include; Find Your Market        It’s too ...

Ten years ago, 1.7 % of Ugandans were seen as Internet users. This number increased tremendously to around 23% and is still on the rise. Consequently the Internet has changed many parts of life here in Uganda. Also recruiting is changing, from hand-delivering application documents to online recruiting. Several job platforms, like Everjobs.ug , facilitate these services for recruiters and applicants. . According to a 2014 survey conducted by the Inter-University Council for East Africa (IUCEA) more than 63% of youth in Uganda lack employability skills, technical know-how and basic work-related capabilities. Tills this date no one has investigated in Uganda how many people have an appropriate social media presence. One could ask, where the connection between social media and recruiting lies. It’s simple. Recruiters do online checks. As easy it is for you to send a tweed or upload last weekend’s party pictures on Facebook, recruiters can google you. Numbers are varyi...