Social Media and Blogging; Your Brand Awareness Solutions
It seems
Retro to be talking about brand awareness through Social Media and Blogging,
but many businesses especially service oriented still struggle to make their
content stick. Content only does its job when the right people see the right
posts and shares, and many marketers still struggle with this more than content
creation itself. In a world where information is accessible to the wider
community in society, it becomes relevant to create content that will clearly
provide knowledge and information to the consumer, supplier and other business
partners. Organizations that help their clients and partners make informed
decisions always have a wider margin of customers brand loyalty than those that
do not participate in helping their clients make informed choices.
There are
factors that cannot be underestimated when it comes to brand awareness for any
organization that is operating business. These include;
Find Your Market
It’s too
easy to assume that your target market use one particular Social Platform or
another. Thankfully, each social platform is a search engine in and of itself,
which makes it easy to find conversations about your industry, products and
services. Use search to find the conversations and prove your propensity to
discuss your chosen topics on a given platform before reaching out. Many times
organizations forget to understand that the activities of their direct
competitors on the web is what provides more ideas into what they have to put emphasis
as they break out into the social media space.
Make your Social Media activity manageable.
After proper
research and observation of the various social media platforms, you will
probably find that you do not need to have a profile on each. The most
important aspect is making your efforts sustainable and consistent on the
platforms that make deeper impact for your business. The choice of which
platforms to establish your presence is very significant.
Get Visual
Getting your
content noticed in a noisy world of Social Media requires eye catching subject
matter/Content. That means content that
contains images and videos that easily grab the attention of your target
audience produce the best results. Many company websites have written out
content but without visuals. Visuals communicate faster and are easy to
remember by whoever has seen it.
Keep it
Native
It’s
important to remember that not all social media platforms operate in the same
way. Avoid the all too common mistake of Auto- osting all your tweets to
Facebook timeline. Hash tags work best on Twitter but not Facebook. The
operation dynamics of different social platforms differ from one another, do
not treat them as though it were one platform.
Establish an integrated
Organizational/ Brand Strategies.
Involve key
members in your organization to participate and support all the social media
activities that are aimed at raising brand awareness. The members can be
categorized into three supportive models of Social Media activity, namely;
I.
Multiple
Hub and Spoke- Here brands adopt a centralized hub of trained experts to assist
individual departmental teams or spokes that focus on specific Social Media
activities.
II.
The
Command Center – In this model Brands centralize their Social Media activities
through a command center composed of trained personnel equipped with the right
communication skills and monitoring tools at their disposal.
III.
Holistic
Approach – This model requires everyone in the organization to actively take
part in Social Media activities usually by communicating and assisting
customers who may have some queries or questions.
Social media
is very important tool for brands who need to build strong relationship with
customers. It can be helpful to understand their needs, demands and habits. Other
hand there are still brands who feel threat to be online on social media and
that feel threat that may be social media damage their reputation but many have
realized that there are great opportunities to build strong relationship with
customers and strengthen brand loyalty. It is very important that organizations
understand that the importance of the Social Media and never perceived as a
threat but opportunities to enhance the market and brand building.
Your brand
should communicate to consumers like a human being, just the way you talk to
people. Keep in mind, may be your conversation turn your irate consumer into
your loyal one.
We are
living in the era of internet where information spread like anything, so
reputation of the organization has become a serious concern for companies if
they are live on Social Media. Even the negative news are not entirely true but
rival can quickly ruin a company’s image. Social Media monitoring can help you
stay side by side of what is being said about your brand and how to deal in
crisis in an immediate way.
Brand
awareness is a huge phenomenon but once an organization is well equipped with
the right teams to spearhead its digital and online awareness campaigns, the
results are always amazing.
By Mwebya
Fred
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