Tout Media

Since 2009 I have paid less attention to social media marketing visuals which include pictures and videos. I have kept myself on the edge of social media through written organic content until 2017 kicked in and changed my entire strategy. Its taken me close to six months of studying different phone brands, carefully digging deep into their pros and cons, I landed on an Infinix Note 3 phone which thrilled and increased my hidden passion of doing social media live video sessions. I must say the experience was electrifying that I resolved to closely follow the latest trends of Infinix. By this time you all think I am still stuck with my Infinix note3,    No I have very stimulating news that I have officially welcomed a new baby from the infinix note series; the Infinix Note 4 .   Launched in August 2017, the phone comes with a 5.70-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels on top of a very affordable price that suits anyone look...

  Navigate the New Twitter Like a Pro with Keyboard Shortcuts ACTIONS: N    New Tweet L    Like R    Reply T    Retweet M    Direct Message U    Mute User B    Block User Enter    Open Tweet Details O    Expand Photos /     Search Ctrl Enter    Send Tweet   NAVIGATION: ?    This Menu J    Next Tweet K    Previous Tweet Space    Page Down .     Load New Tweets   TIME LINES G H    Home G N    Notifications G R    Mentions G P    Profile G L    Likes G I    Lists G M    Messages G S    Settings G U    Go To User …….   By Mwebya Fred mwbyfred @gmail.com

  This article was inspired by a twitter thread that I wrote on my handle about 7 Marketing Trends to help you DOMINATE Social Media - #7Ways 1. Small Businesses will eat big brands. This is because most big brands are terrible at social media and online content. Authenticity and storytelling is how small companies win. Allow your consumers to fully understand you and your products. “Authenticity is something that gets a brand genuine Customers.. Great Storytelling increases their love to Engage. Which means you winning “ by @fortunedavid 2. Video is going to dominate the future of social media and storytelling. There is too much written content and visual is next. “Yes I admit Video Marketing is the Future on social media marketing . Brands should jump onto the Visual content wagon.”- By @fortunedavid When you see companies like Facebook, Twitter, Sanpchat, Instagram, Whats App, Instagram investing in Video, it’s a sign of the future. “Also I believe bran...

The Role of Digital and Social Media Marketing in Consumer Behavior. How consumers are influenced to behave in a specific manner towards brands. The thread initially appeared on my twitter handle . Click here   1. In this thread, I am deeply going to discuss how consumers can use Social Medai to tell their experiences and become brand influencers. 2. When brands provide useful information to their customers as to why they do the things they do, then this empowers customers & consumers. 3. 3. Brands also need to remember that consumers have multiple selves due to possessing multiple online "personas" on SM different platforms. 4. Well informed and educated customers become the true sound for brands through sharing their experiences via blogs, vlogs and SM posts. 5. Many brands make a mistake by thinking being a celebrity is being an influence, this is not true. Influencers need to be your customers. 6. If you want celebrities to become your brand infl...

  This Thread closely looks at how consumers’ experience, influence, and are influenced. It was originally featured on my twitter handle , click here for details on twitter. 1. Let’s focus on (i) consumer digital culture, (ii) digital advertising, (iii) Mobile and (iv) online Word of Mouth (WOM). 2. Using the internet, social media, mobile apps, and other digital communication technologies has become part of people’s daily lives. 3. Today, Younger people (the next generation of mass consumers) are increasingly spending time online, an average of 20.5 hours per week. 4. Over the last decade the number of hours spent online by adults has more than doubled. This makes digital and social media a real Force. 5. Worldwide there are now more than 2 billion people using social media & Facebook alone now has approximately 1B active users per day.   6. Clearly, people are exposing themselves to more and more digital and social media, as they search for infor...

By Muthoni Njenga GrowthAfrica is excited to have on board it’s just started second Ugandan cohort of 11 impactful Ugandan ventures. They cut across various industries; fashion retail, coffee manufacturing and social entreprise for conservation, e-commerce, education, transport and ride hailing, renewable energy, telematics, apiculture and financial inclusion. The ventures are joining the GrowthAfrica Acceleration Programme 2017, which targets innovative, ambitious and committed entrepreneurs and ventures equipping them with business and growth strategies, business models, leadership, investment readiness and access to investment. The ventures were selected after a rigorous multi-phased selection process which focused on the viability of their businesses, the strength of the teams, and their potential to solve challenges through innovative products or services. The 11 ventures are: 1.BOLD Kampala BOLD Kampala is an award-winning retail outlet, housing over thirty clothi...

Allow me to express my very huge disappointment in some of the so many traditional brands that have been misled to thinking there is something called Social media strategy as a standalone strategy. I know if you are reading this article you are now confused why I claim there is no such a thing as social media strategy but content strategy.  First things first,  Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is! Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result the opportunities to use social media more strategically have taken second place or been lost. There are three compelling reasons for using social media: ·       Marketing  – understanding customers, developing brand awareness and fit to customer acquisition. ·       Employee Engagement  – developing company ...