Tout Media

1. Self awareness is a very major key for everyone trying to venture out into influencer marketing. Knowing your capabilities, limits and passions will greatly help you deliver better results.  2. Build a community to ensure that you are not an island on the internet. Its very important to belong to a community online for easy networking and support for one another. The community you belong to or build must be one that is closely linked to your passions. 3. Build your social capital, becoming influential does not only require you to have huge numbers of followers but a good stream of social capital. The best way to build this is by ensuring that you physically participate in networking events. 4.   Know what you are talking about, in other wards master you game. The reason why some people never become influential is because they speculate too much and leave their followers with no option apart from doubting them. Always know and understand the points of emph...

Photo Credit: New Vision Christmas is around the corner and as usual you all know that this is the period when our brothers and sisters on Kyeyo (diaspora) start sending some money to their friends and families to get ready for the festive season. Thursday 29 th November 2018 was no exception on my side when I received a few pounds from my cousin in the UK. I was able to withdraw my pounds in the morning but because I had to deliver on some morning routine chores, I did not manage to exchange the pounds for UGX immediately so I opted for the afternoon period. Curious on how much in UGX I was supposed to receive in exchange in the afternoon, I kept on looking at those dirty exchange rate boards that are always placed outside some forex bureaus. Like any smart Ugandan, I noted down the exchange rates only to return in the afternoon when everything has changed on the exchange rate boards. It was at this point that I bumped into a longtime friend of mine who whispered to m...

Over the weekend my social media timelines were buzzing with news of social media accounts that had been hacked and stolen from the original owners. Due to the fact that social media has now become a very important aspect of brand marketing, there are so many individuals and brands looking out for already active accounts with thousands of followers. The high demand for active accounts has opened a new window for hackers to start hacking and stealing social media pages. In Uganda, over 4 famous Instagram accounts belonging to high profile celebrities have been hacked and some completely stolen. For quite a long time people have not minded about the vice of their websites, emails and social media accounts being trapped but its high time we share how you can keep your accounts safe from hackers; 1. Always ensure that you do not let external social media managers take all your account details with them, for example the email logins and social media account logins. 2. Make it a hab...

Many times brands and businesses employ people everyday throughout the year but many of these employees stay in these companies for the sake of having got a job and their core results is the salary paid to them. In fact if you were to do a survey in most of the companies around your location, you would discover that almost 80% of the employees do not know their company's Mission and Vision statements. There is a reason why i do not agree sometimes with companies that hire special brand ambassadors besides their employees to create more brand awareness by telling the brand story to the world. You and me know when employees leave the business premises , they too interact with a huge number of people, from family members to friends and strangers. Hence taking measures to teach all your employees your brand story will equally bring you results just like the hired third party ambassadors. But how exactly can employers encourage their staff to learn and tell the brand story, the ...

Naomi Mutua   The following influencer tips were shared by Naom i Mutua in one of her Twitter sessions where she shares ideas about social media and how to become a digital media rock star. "I have been on both sides... as an influencer and as an agency rep. However... there are some things that creatives / influencers can do to improve their value and uptake of their work. This is strictly my opinion. "- Naomi Mutua 1. On influencers: You must be clear on your work and your niche. Lots of influencers have lost their believability cause of hopping around brands and promoting everything. Your audience sees through it. As an influencer, it means you have an opinion that is often heard, whether your audience agree with it is another thing. But swaying the audience is key. Hence term influencer. In addition, the notion of an influencer has changed. Our opinion leaders used to be people in higher authority or positions. Now, our peers and likes are also shaping o...

THREAD: PART 01: After 3 months of real meditation and research, Here is What I Think the Future of Social Media Marketing is Going to be. Please read Every single insight here because it matters. Enjoy 1. Social Media is the new age of media and the arena of attention. It is therefore very important for brands to fully lay a foundation to be able to remain relevant in the market. 2. We are going to live in the age of the thank you economy where people's emotions and feelings come first before they make decisions to buy products. Influencers will have more power than internal brand marketing teams. 3. Brands will need to start fully rebranding to products that relate to their customers and their passions. For example CocaCola producing customized Coke bottles for influential figures and their fans like Ugaman Coke. 4. Let me make this clear, the biggest asset we all trade in on Social Media is the Attention of customers and fans. The faster brands learn this the...