What better way to share today’s post after fully discussing the relevance of active web pages to your business, we now deep dive into Leveraging Social Media to Build Your Brand.
Educate – Seems obvious enough, right? Well, educating your audience is imperative. And, while the information you cycle through your social media channels may seem redundant to you, remember that it’s most likely new information (or a great refresher) for those that don’t live and breathe in your industry. 85% of consumers research online before making a purchase decision. If you’re not giving them data, your competitors will
Video-ify – Capture multiple social channels at once by posting video content. Whether educational, testimonial or just for fun, video content will account for 90% of search this year, so don’t miss out.
Entertain – Who has time for that? It may not be in your job description to put on a jester’s hat and juggle for the crowd, but one way to generate an engaged following is to have fun. Post funny pictures from an office party; share an office joke. Portray your product/service being used in an off-beat way. With individuals encountering 15+ marketing messages daily, we have to find some way to make ours stand out. Don’t be afraid to be yourself.
Rally – Not every post you advocate on your online media should be about you. Find a nonprofit, fundraiser, charity, community event or special cause to rally your followers behind. Remind them that you are a group of people with passion and a desire for good. The best PR is word-of-mouth that your brand ambassadors excitedly shared with their friends and followers.
Amplify – Anytime you get kudos, whether on the phone, via email or on social media, share the love with your followers. Not only will you remind your current clients why they chose you, your prospects can better understand why they should work with you. Seven out of 10 consumers said they trust online reviews as much as personal recommendations. Don’t be shy!
Get Real – No one is perfect. So, don’t pretend to be. People mess up, services drop and products break. It’s how you handle issues that will keep your clients from jumping ship. So take ownership with grace and transparency right there on your social media feed. I’m not saying to go vent each time human err arises; but address large issues to get the word out fast to your clients and prospects that you resolve problems with haste and honesty. Be a brand worth supporting.
Exacerbate – Just when you feel like you’ve written 100 more posts than you ever imagined possible, push the envelope. Social media is not going anywhere. There are millions Social Media platform users, many of which post at least once a week. Just dig deeper, broadening your knowledge base, telling more stories, sharing more stats.
Join forces with other members of your team to help drum up new energy. Have a contest. Do more research. Whatever it takes, don’t lose interest and risk the opportunity in front of you.
By Mwebya Fred