Mobile vs desktop orders - how Africa uses online food delivery

-



Africa’s leading food delivery marketplace hellofood has released an infographic showing how the emerging mobile market impacts online food delivery in Africa. 
Worldwide, mobile penetration is constantly on the rise. Particularly rapid growth can be observed in emerging markets such as many African countries. In 2014, the growth rate of mobile orders on hellofood reached 50% on the continent, facilitated by the increasingly affordable prices of smartphones ($40). This has a great impact on millions of people’s every-day lives. 
Studies have shown that most Africans use their mobile phones predominantly to listen to music and interact with friends and relatives on social media. Taking pictures and browsing the web for information were also listed among the most common activities. But when it comes to mobile banking and payment, most users still seem slightly wary.

This caution was also observed by the online food delivery service hellofood. However, last year the online delivery platform counted the same quantity of orders from mobile phones as from desktops: both accounted for 50% of the total. As mobile phone usage and thus mobile orders is strongly rising, the amount is expected to surpass desktop orders shortly.

Some countries are already mobile-first, for example Tanzania, where 79% of customers order food on their phones. Egypt (56%) and Ivory Coast (54%) have also shifted to mostly mobile orders. The other countries still make the majority of orders via desktop, with Ghana (69%) and Nigeria (61%) having the highest numbers of desktop orders.
In order to meet the customers’ reservations about online payment, many companies, including hellofood, use cash-on-delivery services. This allows online companies to overcome issues of trust regarding internet businesses. Flexible payment methods are important; as such a huge percentage of business in Africa is still being done via cash-on-delivery to avoid the seemingly unsafe process of mobile banking. This payment method will remain predominant until the general perception changes along with the increase in mobile phone usage.
“Africa is a global leader in the development and adoption of mobile technology”, explains Joe Falter, CEO of hellofood, “and our strategy is centered around this. Mobile data speeds and handset capabilities have improved dramatically in the last 5 years, and hellofood is taking advantage of this to completely revolutionize the way people eat on the continent. It’s an incredibly exciting time to be working in mobile in Africa."
http://www.hellofood.ug

By: Igasira Neville Igunduura
Email: neville.igasira@hellofood.ug
www.twitter.com/nevolbiggs 

Comments

  1. Unknown1 September 2015 at 08:28

    Online shopping is not a rocket science to understand some simple steps and you could get your product directly at your home. Customers' satisfaction is the motto of
    online stores and if you aren't satisfy with any product you ordered then you can also return or replace it within a stipulated time period.
    Dallas tx grocery delivery

    ReplyDelete
  2. Unknown23 October 2017 at 12:21

    24-7 Courier offers same day parcel and same day courier services in Birmingham, Leeds, Nottingham, Liverpool as well as International Courier Services.
    same day courier London

    ReplyDelete
  3. rashmi chaudhary23 July 2018 at 10:33

    Really nice Post. keep sharing. Thank you.
    best seo company in faridabad

    ReplyDelete
  4. BlueAstral23 July 2018 at 15:00

    Really Good Information. Thank you.
    Best Parboiled Basmati Rice

    ReplyDelete
  5. Samsungirexindia24 July 2018 at 09:10

    Really Great Post. Nice.
    website design company in san jose

    ReplyDelete
  6. Unknown31 August 2018 at 07:47

    Really Good Useful & informative blog. Really like to read this blog. great article.The blog was really nice, I really found out about a lot of Awesome content. you can check these blog to get different types of knowledge
    anybloginfo
    anybloginfo
    anyblognews
    universitycolleague
    Interviewgyan
    socialmediaupdates
    makemoneyasfreelance
    bestsitesof

    ReplyDelete
  7. Jhon Dicosta27 June 2019 at 21:35

    This comment has been removed by the author.

    ReplyDelete
  8. pratik4 September 2021 at 05:13

    Top ranking is very important for your online business and it is the only way to success online. According to the sources, the first page of Google gives 95 percent web traffic whereas if your website are coming to the second page, then you will get only 5 percent of the total traffic, so rank your website at first page on google is important for your business.

    seo company in Faridabad

    ReplyDelete
  9. Anonymous8 October 2021 at 09:34

    This comment has been removed by the author.

    ReplyDelete
  10. Unknown17 October 2021 at 19:42

    This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post. I will visit your blog regularly for Some latest post. بطاطس مبهر

    ReplyDelete
  11. Fin20 December 2021 at 16:33

    It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often. Thanks for sharing. مواد غذائية بالجملة الرياض

    ReplyDelete

Post a Comment

Popular posts from this blog

Six Qualities that Make You a Good Youth Mentor

-
Image
Mwebya Fred: As I personally prepare to attend the fourth coming CIP hands on holiday program this September 5 th to 7th 2016 at Kitante Primary School, I found it important to share what I think are the major important qualities of a good youth mentor. CIP is a Career Imagination Program that is set to inspire a generation of Ugandan youths to use their natural talents, inspirations, passions and determinations to become business leaders and entrepreneurs of tomorrow. Young people agree that you are more likely to influence their life path if you possess the following six qualities. 1. You are Supportive By far, the most important role of a mentor is to support and encourage young people, particularly as they struggle to overcome obstacles and solve problems. When young people feel down, upset with their families, or unhappy in their life situations, mentors are beside them, letting them talk about anything and reminding them of their innate value. 2. You are an Active L
Read more

Trends That Will Influence The Real Estate Sector in 2016

-
Image
Lamudi Uganda shares with you the top real estate trend that will influence this year. Last year proved to be a challenging year for the real estate sector in Uganda but this year we are bound to see the rewards of all the hard work that was put in. One of the main reasons as to why 2016 will be a good year for real estate is that we expect more cash flow in the economy due to more employment opportunities. Shakib Nsubuga, Country Manager of Lamudi in Uganda, said: “With 2016 here, there are many opportunities to be ceased especially in the real estate sector. An increase in employment opportunities means that we will have more people investing in the real estate sector.” This week we share with you the real estate trends that will influence the real estate sector this year. Growth in property sales and prices Property sales and prices will experience a healthy and steady growth due to the investments that will be seen in the sector. This will bring back a consistency an
Read more

#UgamanHealthWednesday: 10 Great Dental Hygiene Tips

-
Image
  Everyone wants to have a great smile, the reason good oral hygiene is important! Having poor oral hygiene can lead to a variety of dental and medical problems in the future such as gum disease, infection, bone loss, heart disease, strokes and more. Regular checkups and cleanings can prevent these problems as well as provide you with good oral hygiene. Here is a list of 10 Dental hygiene steps you can take to promote great oral hygiene. 1.   Proper Brushing One of the easiest steps to keep your teeth clean. When brushing your teeth, position the bristles at an angle of 45 degrees near the gum line. Both the gum line and the tooth surface should be in contact with the bristles. Brush the outer surfaces of the teeth using a back-and-forth, up-and-down motion, making sure to be done gently in order to avoid bleeding. To clean the inside surfaces of the teeth and gums, place the bristles at a 45-degree angle again and repeat the back-and-forth, up-and-down motion. Lastly
Read more