The Three Major Pillars of A successful Social Media Strategy
Depending on
how you define the term strategy, the fact is that there must be key pillars
that make it successful. I always love to take the simplest meaning of every
word. As a social media and blogging expert, I will define strategy as an
approach to a system, mechanism and selected methods. The phenomenon of Social
Media remains mysterious to many individuals and business entities as a result
they all find it difficult to set up successful strategies. Thank God you are
reading this post and this is going to be part of that info that will turn your
Social Media strategy from a C-class strategy to an A-class strategy. There is
no rocket science involved here because your Success is going to depend on how
you place and prioritize the Place, People and Purpose.
If you want
to build a house that will last from one generation to another, then you have
to intentionally set up a hard, smart and solid foundation. Similarly, businesses
that are looking in the direction of building a thick skin social media success
need to understand how to design organizational goals, objectives, short term,
long term targets around place, people and purpose.
Place/Platform
The place
where you establish your presence matters a lot. You cannot afford building
your organization on a sinking ground. As a business entity, the choice of the
platform on which to establish your social media presence is very fundamental.
Various social media platforms are more suitable for some businesses and
unsuitable for others. For example,
Hotels, restaurants and fashion businesses are more suitable for Facebook,
Instagram and Pinterest but not LinkedIn. For the business to be able to
identify a viable and suitable platform that will improve your Returns on Investment
(ROI), its crucial to fully understand which platform best supports your
industry. You can tell or make a choice of platforms by bench marking on other
brands and organizations in your industry that have registered success on
certain platforms and then be able to make an informed choice. Do not make a
mistake of establishing your brand on every platform because you will soon
become inconsistent on all and your business will slowly but steadily start
sinking.
People
Many people
I engage with always find it amusing when I tell them the number one rule of
Social Media. You are dealing with People who are Human not Robots. Humans have
feelings, attitudes, passion, loyalty and without doubt social class status.
Once you establish your business on Social Media never forget the number one
social rule. Your strategy should be able to guide to always find out the type
of people you are targeting and where exactly they are in terms of Social platforms.
Consider the following factors, sex, age, region and Social Class status. Sharing, feedback, Likes and ability to form
relationships before selling is what makes your social media strategy more
human and attractive to many social web lovers.
Purpose
The question
your Social Media strategy should answer is “Why are you on social media?”
Depending on your answer just ensure the reason correctly rhymes with your
overall objectives and goals. Sundry businesses get lost between customer care,
marketing, corporate social responsibility and campaign publicity. The fact is
besides the core objectives of your strategy, social media can always act as a
supportive tool so as to be able to achieve your objectives as a business.
Ensure to always cross check your Social Media operations and activities to
confirm that you do not disappear within the noise on different social
platforms.
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