10 Fundamental Laws of Social Media Marketing.

By Mwebya Fred
Twitter: @Ugaman01

Many small and large businesses in Uganda and Africa at large have realized the massive importance of social media in marketing and increasing sales. Although this is the case many brands find it very confusing on how to get started with their social media marketing. We have engraved down some of the major laws that can help you get effective results with your Social Media Marketing.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help you build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening.
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives

2. The Law of Focus.
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality.
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience.
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you will need to commit to the long haul to achieve results.

5. The Law of Compounding.
If you publish amazing, quality content and work to build your online audience of quality followers, they will share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence.
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value.
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment.
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility.
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity.
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Curation Sources: Entrepreneurship Magazine; Social Media Examiner

By Mwebya Fred

Twitter: @Ugaman01


  1. Pioneer in Search Engine Optimization #Seo - #Ethios.in is Best seo company in Pune, India, seo service provider in Pune, India, Top Digital Online Marketing Agency which provides #Best seo services in #Pune, India, through its #Seo expert, Highly Recognized Top Foremost Leading Premier #SEO Company in Pune, India, Professional Seo Expert Consultant Agency Firm in Pune, India. Top SEO Company in Pune

  2. towards social feedback using the listening tools, conversation tracking software and other analytics.

  3. Thanks for the explanation!
    You made some pretty good point

    Internet Marketing Company

  4. Thank you so much for sharing something this valuable to us!

  5. SocialMonkee not only allows you to build backlinks to your pages, it also allows you to boost your existing backlinks, by building backlinks to your backlinks (Tier 2 Link Building).

    The network keeps growing, with new sites added every week, so sign up now and submit your URLs within the next few minutes to boost your rankings and get the traffic your pages deserve. (http://www.socialmonkee.com/oan76)

  6. Really nice information you had provided here and i wanna appreciate this. Thank you for providing this information and please keep update like this. Visit our website for http://digitalmarketingprofs.in/web-designing-course-institute-rohini-delhi-dmp/

  7. Social media marketing is fundamental for the success of any company, and these 10 laws must be present at all times for any marketer. I also believe that every company must focus on providing an excellent social customer care service, because it allows you to increase client retention, boost their satisfaction and even turn them into loyal fans who will promote your business to their friends and relatives.

  8. This is worth to read, many customer are using social media now, I think you will stand out using these fundamentals, Thanks for sharing! Kindly visit our site Digital Marketing Philippines for more resources.

  9. your posts helped to get information about internet marketing keep updating more posts about it
    Smm Services, Social Media Marketing services

  10. I’ve been your silent reader for quite some time and now I’m delighted to say that I’m inspired by your articles. You have shared very valuable information and knowledge that people should recognise. Thank you for sharing. I would love to see more updates from you.

    social media marketing

  11. This is a great blog, very informative with Digital Marketing techniques such as SMM. I am interested to implement these techniques for my business in India as well hoping to succeed using Social Media Marketing Services in Hyderabad, India. Good learning, thank you.

  12. واحده من الشركات الرائده في مجال تصميم المواقع والتطبيقات افضل شركة تصميم مواقع فى السعودية داخل المملكه العربيه السعوديه والرياض افضل شركة تصميم مواقع في الرياض والتسيويق الالكترونى والسوشيال ميديا في الشرق الأوسط افضل شركة تسويق الكتروني في الرياض نُقدم في التقنيات المتطورة أفضل خدمات تقنية المعلومات افضل شركات التسويق الالكتروني في السعودية في المملكة العربية السعودية نقدم افضل خدمه تليق بعملائنا.

  13. نقدم لك افضل طريقه لإدارة الموارد البشريه لدى شركتك erp providers in egypt مع واحده من الشركات الرائدة لتحقيق اكبر قدر من النجاح والتطور برنامج ادارة الشركات والموظفين في الشرق الأوسط وأفريقيا، تعتمد أنظمتنا على تكنولوجيا ذكية ومتطورة افضل انظمة erp ؛ تقوم على تحليل احتياجات العميل وقواعد عمله برامج الموارد البشرية وشؤون الموظفين لتفصيل الأنظمة الإدارية والحسابية التي تلائم طبيعة نشاطه نهدف دائما لتقديم افضل أداء erp companies in Egypt في صوره احترافيه بطابع مهنى مميز.

  14. الان تتمكن من شراء ومبادلة الذهب دون عمولات شراء ذهب اون لاين السعودية مقرها المملكة العربية السعوديه موقع لبيع الذهب والمجوهرات اول منصه عربيه لتسوق الذهب والاحجار الكريمه نوفر تشكيله راقيه عروض ذهب وفريده من الهب والمجوهرات عبر الانترنت نوفر أحدث موديلات الذهب في السعودية تجارة الذهب ونسهل عملية البيع والشراء بين الطرفين دون وجود وسطاء اطقم ذهب واسعارها في السعودية ونتميز بتشكيله رائعه من الاكسسوارت النسائيه والحلى موقع اكسسوارات نسائية وايضا لدينا تشكيله رائعه من الساعات النسائيه المميزه أفضل موقع لبيع و شراء الساعات في السعودية ال تعطيكى الطاباع الجمالى التى تريديه في حياتك اليوميه.

  15. Nice Blog....The best digital marketing agency in Pune, GladOwl offers a host of services like lead generation, digital marketing, web development, visual design, and content development.
    Digital Marketing Agency in Pune
    Digital Marketing Company in Pune


Post a Comment