Tout Media

A successful Social Media content strategy takes into account the distinct characteristics of the target audience like; Who is it you would like to reach, what are their interests and needs, what content they would valuable. Use content to add value for your audience. This way, you build trust and position yourself as a reliable source of information. Do not forget,the first question your audience will ask themselves before they go on and share your content is “what’s in it for me?” In other words the greater your value proposition the more likely your content is to get shared. Valuable content is content that is useful, informational, educational and of course entertaining. How to make your Social Media Page Interactive. News - Posts that are timely, newsworthy and create a sort of urgency by containing the word “Breaking” get the most shares. Extra tip: form your posts as a headline. Images - research has shown that posts with images are 94% more likely to g...

A webinar is a seminar conducted over the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls. Today webinars can be done on many different platforms unlike in the past. Here are the seven most common of using webinars that everyone is doing lately; 1. Training / Product Demonstration: Often, new customers want to learn about how a service or product works beyond the simple instructions. Using a webinar platform, you can schedule training or demonstration sessions with customers to give them more value for their investment. 2. Corporate Communications: More and more, companies are hosting virtual meetings to bring together all of their remote employees. Creating a quarterly webinar allows you to bring the president to each person's office for a 'State Of The Union' address, and to seek feedback from employees. 3. eLearning Delivery: ELearning is widely used today as an extension...

  Successful social media marketing strategies involve carrying out four key steps before a full marketing campaign is launched. These key steps can also be carried out for an existing social media marketing campaign or one that is not generating the desired performance in relation to the investment of time and resources. Step 1 - Carry out preliminary online market research to answer the following questions: •Who is the target audience? This question can be in terms of gender, age, region and any other factor of interest. For example an insurance company may be more interested in dealing with companies than individuals. This requires an understanding of pushing a B2B (Business to Business) or B2C (Business to Customer) strategy. •What content/trends are most appealing to the target audience? You may not have the capacity to fully qualify what kind of content appeals to your target audience but once you learn the platforms and common topics of discussion in your ...

Social media marketing has several benefits for businesses, and in particular, small businesses that have a limited budget for marketing campaigns. The main benefits of social media marketing include: 1. Social media marketing allows small businesses compete at the same level as large businesses. It does not matter whether you are a startup limited business or personal brand, social media gives you an opportunity to compete favorably with the already existing businesses in the industry at an affordable cost. 2. Social media marketing allows a business communicate directly with the target market in an informal setting. There has never been a greater time for businesses to connect directly with their customers like what social media offers. The customer business engagement not only strengthens relationships but is also a recommended channel for delivering informative and valuable communication to the customers as well as collecting feedback. 3. Social media marketing al...

    Many people around the world attach different values and importance of social media to the lives of those that use the social web tools. Various experts have always said the strong networking capabilities that the web 2.0 tools provide are what have seen many of the social media platforms grow rapidly. As the case in the rest of the world especially the west, where the social web has tremendously given boost to many already established and upcoming businesses; so is the case in Uganda. After growing hefty numbers of online friends, people realized how important these online relationships had become and unquestionably thought out on how to promote and have their small side businesses grow. Facebook and Twitter are among the most commonly used platforms for promoting small side businesses that either owned by employed corporates and young university students or fresh graduates. Due to the fact that social media allows the user to upload a lot of visual conten...

  Three years back, National Water and Sewerage Corporation had operations in 23 towns; currently the organization has been able to extend its services to 148 new towns bringing it to a total coverage of 171 towns to date. This was revealed during a customer meeting session dubbed “Celebrating our water heroes” #NWSCWaterHeroes on Twitter. The session included staff of national water, invited customers and the online community which included social media influencers and bloggers. The organization has for a long time practiced the art of bringing all the stake holders closer to the institution through continuous engagements in communities and online. Without doubt this entity seems to have mastered what many organizations grossly underestimate and that is close customer engagement for information to the customers and feedback from the customers. Every single day there are more customer complaints and feedback issues resolved online through the organization’s social medi...

Image Credit: IBM It is important that we learn something new everyday and so was the case when I attended the IBM Power and Storage training. I must say I am not very technical when it comes to Information Technology, however I am very phenomenal when it comes to practical usage of gadgets and IT equipment.   You may be surprised, just like I was when I heard that by the year 2020, its estimated that  50 billion devices will be connected. The internet of things is real and its here with us. Often times I hate the future of technology and how much its going to make us lazy but I also can not take away the fact that we are going to have work and other activities done more efficiently and effectively. For example there will be a technology that will help us understand the people we deal with without necessarily asking them a question and this will enable service providers improve on their quality of service. Image Credit: IBM   The future of ...

On 9 th August 2015, I wrote an article “ Do Not Kill Your Business; Learn How To Handle Social Media Crisis.” http://mindleadersuganda.blogspot.de/2015/08/do-not-kill-your-business-learn-how-to.html I clearly mentioned it that social media does not have a perfect formula. Its trends and stories will favor you when you clearly do more listening than talking and defending yourself. With the current trending tough hash tags on twitter; #No2Violence and #IStandWithHellen , it’s no longer news that the debate is gaining momentum every single minute on social media and the repercussions can be devastating if not handled well. Growing unpopularity in services, financial loss due to loss of customers and being listed red as one of those institutions that disrespect employees are some of the negative results that can befall your brand simply because you did not listen. Ladies and gentlemen, there is no brand that is bigger than its employees and customers. In orderto handle Crisis, ...

  I am very excited to be writing about this awesome topic that has left industries and economies wondering the right path to take. You may be shocked by the relationship between technology and growth of the current and future economies. My intention today is not to discuss the genesis of the science that has made technology a mega topic of discussion in global political and business summits. Thirty years ago, nobody thought the internet would be as powerful as it is today, little did we expect that banking halls would run empty as clients are busy online transacting business.   I am not a prophet of technology but with the daily experience of the massive changes across the political, social and economic landscapes, I certainly gain the confidence to say Technology is the future. Having emphasized the fact that Technology is the future, I am just curious how many of us are ready to run into the future? A future that is unpredictable and a future that has got a di...

Mwebya Fred: As I personally prepare to attend the fourth coming CIP hands on holiday program this September 5 th to 7th 2016 at Kitante Primary School, I found it important to share what I think are the major important qualities of a good youth mentor. CIP is a Career Imagination Program that is set to inspire a generation of Ugandan youths to use their natural talents, inspirations, passions and determinations to become business leaders and entrepreneurs of tomorrow. Young people agree that you are more likely to influence their life path if you possess the following six qualities. 1. You are Supportive By far, the most important role of a mentor is to support and encourage young people, particularly as they struggle to overcome obstacles and solve problems. When young people feel down, upset with their families, or unhappy in their life situations, mentors are beside them, letting them talk about anything and reminding them of their innate value. 2. You are an Active L...

By Mwebya Fred: Having the right information and the power to use it to impact the decisions youths make today requires an effort from those experienced to share with the youths. Ask any CEOs as to why youth unemployment is critically but deeply biting current University graduates, many will tell you that most of the graduates are not skilled. One wonders when is the right time to equip youths with the right skills and who should we actually pin for failing to achieve the skilling of youths? Depending on the context in which you examine the issue, the fact of the matter is that our system has done a very good job of exposing youths to the theories during their education with very limited exposure to the real world practical lessons that shape skills. One may wonder, just how important it is to expose youths to the real world practical lessons which enhance skills that can enable young people to become more enterprising and self-reliant. There arevarious advantages of youth me...

  Jumia Group has been named as the only Africa-focused company to make the World's Top 50 Smartest Companies list (2016), published by the Massachusetts Institute of Technology (MIT). The announcement comes shortly after Jumia Group (formerly known as Africa Internet Group) earned the impressive title of ‘Africa’s First Unicorn’. MIT mentioned, among other credits, the company’s flagship project ‘Jumia’ - Africa’s biggest online shopping mall - and it’s online booking portal ‘Jumia Travel’ as the continent's leaders in their respective sectors. “Jumia Group is proud to be on this list, as it is great testimony to our relentless efforts in tapping into, and bringing to full the potential in Africa’s digital market” said Sacha Poignonnec, co-founder of the company. “We are committed to filling the gaps in this massively growing economy through technology; we believe that for every challenge encountered therein lies an opportunity”. Ranked at number 47, Jumia j...